Master of Science in Strategic Advertising and Marketing
Develop strong brand campaigns that grow audiences and drive business with the Master of Science in Strategic Advertising and Marketing, a joint master’s degree offered by the Fox School of Business and Klein College of Media and Communication at Temple University. Acquire the skills needed to merge market research, consumer behavior analysis and creative storytelling techniques into successful communication strategies.
This interdisciplinary master’s program combines analytic-oriented marketing courses from Fox and strategy-oriented advertising courses from Klein, resulting in a unique blend of quantitative and qualitative insights. Striking a balance between theoretical principles and hands-on application, the program’s curriculum prepares students for work in numerous areas of marketing and advertising, including
- interactive brand strategy,
- marketing research analysis,
- mobile strategy,
- social media management and
- strategic planning.
Remain at the forefront of today’s media landscape by staying abreast of changes in target audiences, technology and information delivery methods. From Temple’s renowned faculty of industry experts, you will build knowledge around concepts central to the development of marketing and advertising campaigns. Those concepts include
- performance metrics analysis,
- data visualizations,
- market research strategies and
- multi-platform media plans.
This master’s program is part-time and composed of evening courses, allowing you to complete your coursework while working professionally. The program’s marketing and advertising classes are meant to be taken concurrently, and the average duration of the program is five semesters.
A diverse faculty brings extensive real-world knowledge to the Strategic Advertising and Marketing MS program, with some professors holding more than 25 years of professional experience in business development, cable television advertisement and marketing management. Professors have held positions at such globally recognized firms as Millward Brown, and others have worked with entertainment, tourism, insurance and automotive brands. Locally, faculty members have served as board members for AIGA Philadelphia and the Philly Ad Club.