General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
|MKTG 5001||Marketing Management/Strategy||3|
|MKTG 5101||Consumer and Buyer Behavior||3|
|MKTG 5103||Marketing Research: Techniques and Application||3|
|or ADV 5501||Advertising Research and Strategy|
|MKTG 5104||Marketing Strategy||3|
|Enterprise Marketing Management|
|Mobile Marketing and Communications|
|Mktg Mgt-Digital Mktplac|
|Marketing Research and Insight|
|Customer Data Analytics|
|Quantitative Methods for Business|
|Advanced Business Analytics|
Two additional STAT courses at the 5000 level and higher
|Strategic Advertising and Marketing 2|
|Media Planning and Analysis|
|Persuasion and the Marketplace|
|Visual Communication and Branding|
|User Experience Design and Strategy|
|Visualization: The Art of Numbers and the Psychology of Persuasion|
|MKTG 5118||Capstone in Marketing 3||3|
|Total Credit Hours||30|
Electives may be selected from the breadth of courses offered by Fox School of Business and Management with approval from the Academic Director.
The concentration is offered jointly with the Klein College of Media and Communication at Temple University.
Students in the Enterprise Marketing Management concentration may take MKTG 5108 Data and Financial Driven Marketing as their capstone course.
Culminating Events: Successful completion of the capstone course constitutes the culminating event.