General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
|MKTG 5001||Marketing Management/Strategy||3|
|MKTG 5101||Consumer and Buyer Behavior||3|
|MKTG 5103||Marketing Research: Techniques and Application 1||3|
|or ADV 5501||Advertising Research and Strategy|
|MKTG 5104||Marketing Strategy||3|
|Enterprise Marketing Management|
|Mobile Marketing and Communications|
|Mktg Mgt-Digital Mktplac|
|Marketing Research and Insight|
|Customer Data Analytics|
|Quantitative Methods for Business|
|Advanced Business Analytics|
Two additional STAT courses at the 5000 level and higher
|Strategic Advertising and Marketing 3|
|Media Planning and Analysis|
|Persuasion and the Marketplace|
|Visual Communication and Branding|
|User Experience Design and Strategy|
|Visualization: The Art of Numbers and the Psychology of Persuasion|
|MKTG 5118||EMM Capstone 4||3|
|or MKTG 5108||Data and Financial Driven Marketing|
|Total Credit Hours||30|
Students in the Enterprise Marketing Management and in the Marketing Research and Insight concentrations enroll in MKTG 5103. Students in the Strategic Advertising and Marketing concentration take ADV 5501.
Electives may be selected from the breadth of courses offered by Fox School of Business and Management with approval.
The concentration is offered jointly with the Klein College of Media and Communication at Temple University.
MKTG 5108 may be taken as the capstone course only by students in the Enterprise Marketing Management concentration.
MKTG 5118 EMM Capstone constitutes the culminating event for the Marketing M.S. program. In this immersive capstone experience, students typically work with a real-world client to solve a strategic or analytic problem. With supervision and mentorship from a faculty member, students may conduct field research, analyze data, assess the market opportunity for the organization, and apply their learning to develop a strategic marketing communications plan for the client. Students present their plan at the end of the program.