Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
MKTG 5001Marketing Management/Strategy3
MKTG 5101Consumer and Buyer Behavior3
MKTG 5103Marketing Research: Techniques and Application3
or ADV 5501 Advertising Research and Strategy
MKTG 5104Marketing Strategy3
Concentration Courses15
Enterprise Marketing Management
MKTG 5107
Product Management
MKTG 5109
Mobile Marketing and Communications
MKTG 5115
International Marketing
MKTG 5156
Mktg Mgt-Digital Mktplac
Elective(s) 1
Marketing Research and Insight
MKTG 5111
Customer Data Analytics
STAT 5001
Quantitative Methods for Business
STAT 5607
Advanced Business Analytics
Two additional STAT courses at the 5000 level and higher
Strategic Advertising and Marketing 2
ADV 5502
Media Planning and Analysis
ADV 5503
Persuasion and the Marketplace
ADV 5504
Visual Communication and Branding
ADV 5505
User Experience Design and Strategy
STAT 5602
Visualization: The Art of Numbers and the Psychology of Persuasion
Capstone Course
MKTG 5118Capstone in Marketing 33
Total Credit Hours30

Electives may be selected from the breadth of courses offered by Fox School of Business and Management with approval from the Academic Director.


The concentration is offered jointly with the Klein College of Media and Communication at Temple University.


Students in the Enterprise Marketing Management concentration may take MKTG 5108 Data and Financial Driven Marketing as their capstone course.

Culminating Events: Successful completion of the capstone course constitutes the culminating event.