Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
MKTG 5001Marketing Management/Strategy3
MKTG 5101Consumer and Buyer Behavior3
MKTG 5103Marketing Research: Techniques and Application 13
or ADV 5501 Advertising Research and Strategy
MKTG 5104Marketing Strategy3
Concentration Courses15
Enterprise Marketing Management
Product Management
Mobile Marketing and Communications
International Marketing
Mktg Mgt-Digital Mktplac
Elective(s) 2
Marketing Research and Insight
Customer Data Analytics
Quantitative Methods for Business
Advanced Business Analytics
Two additional STAT courses at the 5000 level and higher
Strategic Advertising and Marketing 3
Media Planning and Analysis
Persuasion and the Marketplace
Visual Communication and Branding
User Experience Design and Strategy
Visualization: The Art of Numbers and the Psychology of Persuasion
Capstone Course
MKTG 5118EMM Capstone 43
or MKTG 5108 Data and Financial Driven Marketing
Total Credit Hours30

Culminating Events:
Capstone Experience:
MKTG 5118 EMM Capstone constitutes the culminating event for the Marketing M.S. program. In this immersive capstone experience, students typically work with a real-world client to solve a strategic or analytic problem. With supervision and mentorship from a faculty member, students may conduct field research, analyze data, assess the market opportunity for the organization, and apply their learning to develop a strategic marketing communications plan for the client. Students present their plan at the end of the program.