Program Requirements
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
Required Courses:
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| MKTG 5001 | Marketing Management/Strategy | 3 |
| MKTG 5101 | Consumer and Buyer Behavior | 3 |
| MKTG 5103 | Marketing Research: Techniques and Application | 3 |
| or ADV 5501 | Advertising Research and Strategy | |
| MKTG 5104 | Marketing Strategy | 3 |
| Concentration Courses | 15 | |
| Enterprise Marketing Management | ||
MKTG 5107 | Product Management | |
MKTG 5109 | Mobile Marketing and Communications | |
MKTG 5115 | International Marketing | |
MKTG 5156 | Mktg Mgt-Digital Mktplac | |
Elective(s) 1 | ||
| Marketing Research and Insight | ||
MKTG 5111 | Customer Data Analytics | |
STAT 5001 | Quantitative Methods for Business | |
STAT 5607 | Advanced Business Analytics | |
Two additional STAT courses at the 5000 level and higher | ||
| Strategic Advertising and Marketing 2 | ||
ADV 5502 | Media Planning and Analysis | |
ADV 5503 | Persuasion and the Marketplace | |
ADV 5504 | Visual Communication and Branding | |
ADV 5505 | User Experience Design and Strategy | |
STAT 5602 | Visualization: The Art of Numbers and the Psychology of Persuasion | |
| Capstone Course | ||
| MKTG 5118 | Capstone in Marketing 3 | 3 |
| Total Credit Hours | 30 | |
| 1 | Electives may be selected from the breadth of courses offered by Fox School of Business and Management with approval from the Academic Director. |
| 2 | The concentration is offered jointly with the Klein College of Media and Communication at Temple University. |
| 3 | Students in the Enterprise Marketing Management concentration may take MKTG 5108 Data and Financial Driven Marketing as their capstone course. |
Culminating Events: Successful completion of the capstone course constitutes the culminating event.