Program Requirements
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
Required Courses:
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| MKTG 5001 | Marketing Management/Strategy | 3 |
| MKTG 5101 | Consumer and Buyer Behavior | 3 |
| MKTG 5103 | Marketing Research: Techniques and Application 1 | 3 |
| or ADV 5501 | Advertising Research and Strategy | |
| MKTG 5104 | Marketing Strategy | 3 |
| Concentration Courses | 15 | |
| Enterprise Marketing Management | ||
| Product Management | ||
| Mobile Marketing and Communications | ||
| International Marketing | ||
| Mktg Mgt-Digital Mktplac | ||
Elective(s) 2 | ||
| Marketing Research and Insight | ||
| Customer Data Analytics | ||
| Quantitative Methods for Business | ||
| Advanced Business Analytics | ||
Two additional STAT courses at the 5000 level and higher | ||
| Strategic Advertising and Marketing 3 | ||
| Media Planning and Analysis | ||
| Persuasion and the Marketplace | ||
| Visual Communication and Branding | ||
| User Experience Design and Strategy | ||
| Visualization: The Art of Numbers and the Psychology of Persuasion | ||
| Capstone Course | ||
| MKTG 5118 | EMM Capstone 4 | 3 |
| or MKTG 5108 | Data and Financial Driven Marketing | |
| Total Credit Hours | 30 | |
| 1 | Students in the Enterprise Marketing Management and in the Marketing Research and Insight concentrations enroll in MKTG 5103. Students in the Strategic Advertising and Marketing concentration take ADV 5501. |
| 2 | Electives may be selected from the breadth of courses offered by Fox School of Business and Management with approval. |
| 3 | The concentration is offered jointly with the Klein College of Media and Communication at Temple University. |
| 4 | MKTG 5108 may be taken as the capstone course only by students in the Enterprise Marketing Management concentration. |
Culminating Events:
Capstone Experience:
MKTG 5118 EMM Capstone constitutes the culminating event for the Marketing M.S. program. In this immersive capstone experience, students typically work with a real-world client to solve a strategic or analytic problem. With supervision and mentorship from a faculty member, students may conduct field research, analyze data, assess the market opportunity for the organization, and apply their learning to develop a strategic marketing communications plan for the client. Students present their plan at the end of the program.