Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
MIS 5001Information Technology Management3
MIS 5101Business Intelligence3
MIS 5102Process Improvement and Innovation3
MIS 5109User Interface Design3
MIS 5603Social Media Innovation3
MKTG 5604Digital Marketing3
MKTG 5605Digital Innovation in Product Management and Branding3
MKTG 5606Digital Innovation in Mobile Marketing and Communication3
Capstone Course
MIS 5651Digital Innovation in Marketing Capstone6
Total Credit Hours30

Culminating Events:
Capstone Course:
All students in the Digital Innovation in Marketing M.S. program participate in a capstone experience. Students are given the opportunity to demonstrate the capabilities developed in other coursework. Case studies, role-playing exercises, and/or real world projects are extensively utilized. Sample contexts for these case studies/projects include designing and measuring the efficacy of a web marketing strategy across multiple channels; evaluating the suitability for a new digital marketing technology, such as mobile apps; and portfolio management of such digital marketing assets as mobile apps, websites, social media, and others.