Master of Science in Digital Innovation in Marketing

Position yourself at the forefront of the digital marketing field with the Master of Science in Digital Innovation in Marketing from Temple University’s Fox School of Business. The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.

This part-time specialized master’s degree program takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.

Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how digital technology supports its various facets, such as data analysis, brand development, user experience, social media and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.

Learn applied skills that will be invaluable in a professional setting, including

  • developing a digital marketing plan;
  • applying the latest digital innovations to existing marketing strategies;
  • integrating marketing, advertising, sales and logistics across digital channels; and
  • collecting, analyzing and utilizing data to solve business problems.

Tony Sadowski

Senior Producer, Promotions, WHYY

"I decided to pursue a master’s program because I felt stagnant. Going back to school was a potential kick start, making me a more well-rounded marketer and a more appealing candidate for leadership roles, both within my current company and beyond."

Classes & Curriculum

The 30-credit Digital Innovation in Marketing MS curriculum covers the different elements of marketing, providing students with a solid foundation in the field. In addition to comprehensive coursework, students complete a six-credit experiential capstone course, in which they develop skills necessary for a career in marketing.

Students must complete the following required courses as part of the MS program.

  • Data Analytics/Business Intelligence
  • Digital Brand Management
  • Digital Innovation in Mobile Marketing and Communication
  • Digital Marketing
  • Information Technology Management
  • Process Improvement and Innovation
  • Social Media Innovation
  • User Experience Design

Learn more about courses within the Digital Innovation in Marketing MS curriculum.

After fulfilling the core course requirements, students must complete a capstone project in which they work in teams to develop and use digital tools to determine a solution to a market opportunity.

Related Graduate Degrees

Tuition & Fees

In keeping with Temple’s commitment to access and affordability, this Master of Science offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. These tuition costs apply to the 2021–2022 academic year.

Pennsylvania resident: $1,142.00 per credit
Out-of-state: $1,142.00 per credit

Learn more about our tuition and fees.


Additional Program Information