Master of Science in Digital Innovation in Marketing
Position yourself at the forefront of the digital marketing field with the Master of Science in Digital Innovation in Marketing from Temple University’s Fox School of Business. The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.
This part-time specialized master’s program takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.
Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how technology supports its various facets, such as data analysis, brand development, user experience and design, social media, and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.
Learn applied skills that will be invaluable in a professional setting, including
- developing a digital marketing plan;
- applying the latest digital innovations to existing marketing strategies;
- integrating marketing, advertising, sales and logistics across digital channels; and
- collecting, analyzing, and utilizing data to solve business problems.