Untitled. One in a series of three posters on the negative effects of cattle overproduction on the environment.
Day of the Dead. Wallpaper inspired by Day of the Dead and Mexican cuisine.
Part of FEAST, a Collection of Celebratory Wallpapers Inspired by World Cuisine
I was born and raised in Caracas, Venezuela, where the sun shines 365 days a year. Son of a Ceramist and a Computer Engineer, I soon found a passion for both the arts and the sciences. After much exploration, I discovered Graphic Design as a balance between the creative forces of art and the objectivity and methodology of science.
I am very passionate about Graphic Design; it’s not just what I do for a living, but a way of life. I see the world through my Design eyes; I capture shapes, colors and type. I study the logo on the cereal box, react to the pink Vespa on the gray street down in Center City, and talk about fonts with my friends in the middle of a poker night. I cannot separate my personal life from my Design life, because they are one and the same.
I see Graphic Design as Visual Communication, a way of taking messages and ideas and expressing them visually. I adhere to the school of thought that design is a communication discipline and not Fine Art. This is why I usually refer to what I do as Visual Communication and avoid the term “artist”. I love the challenge of communicating a message visually, trying to grab the attention of the target user, keep them interested and at the same time make the message come through in the clearest way possible.