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Sara Alway Artist Statement Though many of my interests are eclectic, they have all contributed to every project I’ve designed. When growing up I became enamored with children’s books: I loved writing them, illustrating them and binding them and became a very prolific self-publisher. The intensity of this interest introduced me to graphic design and since then I’ve made many more books. With each I experimented with the book’s content and illustrations, as well as the actually book structure. Today, I am careful to choose an illustrative form or media that uniquely fits each subject and intended audience. I continue experimenting with my illustrations and don’t stick to just one style. I believe this gives my work more variety and interest, and is certainly more enjoyable for me to create. The media chosen is also an important factor for a design. It may be more appropriate for the intended audience to be reached via the internet or a brochure, rather than a poster. Being able to make these decisions gives me the freedom of expression that makes every project a new discovery. Whether I am commissioned for a project or have authored it myself, I begin by researching the subject matter and finding the target audience. it is important that the original design intent communicates with its audience quickly. The overall concept will drive where I begin researching the color palettes and imagery, as well as the appropriate language and media. When I begin plotting out ideas, I like to find a way to present the subject in a unique manner that is both appropriate and amusing. I know that every detail down to the binding technique and paper choice will decide whether the design intent gets across to the audience, therefore I am diligent and decisive when I make these choices. I have often developed my projects and designed several components for each. I believe by creating several pieces that all work together, the original design is supported when each element reaches the audience from different directions. As a result, the piece, as a whole, is ultimately more successful. My ability, as a designer, to educate the public is a privilege I don’t take for granted. my many interests continue to give me ideas that I develop into projects that are informative, while having an aesthetic and structure that is attractive and entertaining. Curriculum Vitae www.sarakalway.com Education Temple University Tyler School of Art Philadelphia, Pennsylvania Master of Fine Arts : Graphic Design Spring 2009: Graduation expected Alfred University New York College of Ceramics Alfred, New York Bachelor of Fine Arts : Graphic Design 2004 : cum laude graduate Victoria University of Wellington School of Architecture & Design Wellington, New Zealand Spring 2003 : Study abroad
Publications and Awards |
 "Do This, Not That" Classroom Poster Series 16" x 20" inkjet prints
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