The social meaning of work from youths' perspectives
Youth Labor in America
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Youth labor is an important element in our modern economy, but as students’ consumption habits have changed, so too have their reasons for working. In Consuming Work, Yasemin Besen-Cassino reveals that many American high school and college students work for social reasons, not monetary gain. Most are affluent, suburban, white youth employed in part-time jobs at places like the Coffee Bean so they can be associated with a cool brand, hang out with their friends, and get discounts.
Consuming Work offers a fascinating picture of youth at work and how jobs are marketed to these students. Besen-Cassino also shows how the roots of gender and class inequality in the labor force have their beginnings in this critical labor sector.
Exploring the social meaning of youth at work, and providing critical insights into labor and the youth workforce, Consuming Work contributes a deeper understanding of the changing nature of American labor.
"This is an original and innovative book with rich, qualitative research—in particular, of niche/boutique workplaces. Besen-Cassino makes an important contribution by connecting the production of teen work with larger issues of consumption and branding. Consuming Work fills a void by focusing on work and higher-income, better-educated youth—a subset of youth employment research that has previously been neglected. This book will prompt a lively discussion of the lived experiences of teen workers."
"Consuming Work is a must read for all those who are interested in understanding why the millennial generation currently faces declining opportunities for meaningful employment. Besen-Cassino provides a sweeping analysis of the reasons that young workers are losing out in the contemporary capitalist labor market, where the growth in trendy jobs has brought positions that may engage young people but that offer no viable long-term career ladder. This book is an excellent contribution to the literature on the new dead-end labor markets."
"Besen-Cassino counters conventional wisdom that young people take undesirable service-sector jobs only because they need the money.... The author also offers a critical look at how youth turn to the workplace to fill gaps left by their impersonal educational institutions and at how workforce disparities based on race, gender, and class have their roots in workers' early experiences.... VERDICT [T]his engaging read will appeal to scholars of the sociology of work, as well as some high school and college students and their teachers, mentors, and parents. It could also be of great use to those who hire millennials or who work to help economically disadvantaged young people."
"Sociologist Besen-Cassino draws on qualitative interviews, rich ethnographic observations of an upscale coffee shop, and quantitative data from American and international surveys to make a provocative, largely convincing argument.... [Her] emphasis on the subjective experiences of young workers and her analysis of these experiences adds significantly to the field. Summing Up: Highly recommended."
Yasemin Besen-Cassino is an Associate Professor of Sociology at Montclair State University. She is the coauthor (with Dan Cassino) of Consuming Politics: Jon Stewart, Branding, and the Youth Vote in America, and coeditor (with Michael Kimmel) of The Jessie Bernard Reader.