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A look at the commercial intrigue that surrounds Muhammad Ali in and out of the ring

Muhammad Ali

The Making of an Icon

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Michael Ezra

“Muhammad Ali is a terrific book. Disciplined, convincing, equipped to deliver on his bold and original thesis, Michael Ezra makes fresh sense not only of Ali as cultural icon and historical figure but of the vast Ali literature and mythos that surrounds him.”
—Carlo Rotella, Boston College, author of Cut Time: An Education at the Fights

Muhammad Ali (born Cassius Clay) has always engendered an emotional reaction from the public. From his appearance as an Olympic champion to his iconic status as a national hero, his carefully constructed image and controversial persona have always been intensely scrutinized. In Muhammad Ali, Michael Ezra considers the boxer who calls himself “The Greatest” from a new perspective. He writes about Ali’s pre-championship bouts, the management of his career and his current legacy, exploring the promotional aspects of Ali and how they were wrapped up in political, economic, and cultural “ownership.”

Ezra’s incisive study examines the relationships between Ali’s cultural appeal and its commercial manifestations. Citing examples of the boxer’s relationship to the Vietnam War and the Nation of Islam—which serve as barometers of his “public moral authority”—Muhammad Ali analyzes the difficulties of creating and maintaining these cultural images, as well as the impact these themes have on Ali’s meaning to the public.

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Excerpt

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Reviews

"[T]his book increases our understanding of how difficult it is to know the real Ali, a simple man paradoxically imbued with great complexity. Recommended."
—Library Journal

"Michael Ezra’s rigorously researched and engagingly written book at once illuminates and liberates one of our towering national figures. Stripping away the cant and fuzziness that has grown up around Muhammad Ali, Ezra delivers a fresh, intellectually challenging and ultimately invigorating understanding of the fighter and the man."
—Richard O’Brien, Boxing Editor, Sports Illustrated

"Even though the focus of [the] book is on the cultural image of Ali, Ezra covers many of the major fights in entertaining and educational ways. Sure there have been many books written about Ali over the years, but Muhammad Ali: The Making of an Icon is a fresh look at him, and provides not only that, but food for thought on how image can be managed for good and for ill."
— The Sacramento Book Review

"Well researched and well argued... Ezra's thoughtful study makes the reader wary of ever understanding the 'real' Ali. Ali loves magic, and his greatest trick has been spending so much time in the public gaze while concealing himself. Recommended."
—Choice