A night made for owls
Story by VAUGHN SHINKUS, FOX '09
Overnight in mid-September, mysterious concrete decals and online ads appeared around campus and encouraged the Temple community to converge on Main Campus September 27 for a "Temple Made event."
The university buzzed for days about what the night would offer. A visit from a famous alumnus? Performance by a '90s pop singer? Raging presidential political debate?
The night of the event—called Temple Made Live—2,500 Owls got their answer. In a vibrant spectacle of larger-than-life video projected onto Paley Library and the Bell Tower, the university defined the essence of what it means to be "Temple Made"—the new branding campaign the university adopted earlier this year.
"This is much more than an advertising slogan," says Nicole Naumoff, associate vice president for university marketing and advancement communications. "It's a mindset; it's a mission. It's a way of describing our faculty, students and alumni and showing the world the amazing things they are doing."
Using high-definition video clips, the 90-minute production projected the determination, creativity and individuality of Temple students, while highlighting the university's integral role in Philadelphia's academic, cultural and civic communities. Produced by the Philadelphia-based agency called Klip Collective, the presentation also was "Temple Made" in the literal sense: Students, alumni and staff served as both onscreen subjects and behind-the-scenes creative staff.
To a soundtrack provided by DJ Sylo, a Temple student, and DJ Royale (Jordan Poole, TFM '09), students danced and reveled in the block-party atmosphere. The projections lit up the structures with Temple "T" patterns intercut with shots of students and faculty in Temple classrooms, laboratories, studio and rehearsal spaces, and athletic venues.
The Temple Made brand has taken hold at the university, in Philadelphia, and with prospective students and alumni throughout the Northeast and the Mid-Atlantic. Campus banners herald Temple's return to the BIG EAST and highlight the university's academic strengths. An outdoor and transit advertising campaign blanketed the city, and print and online materials made their way to high school seniors. In addition, radio, television and online advertising ran throughout the fall.