Temple renews Global Spectrum contract at Liacouras Center
Based on Global Spectrum’s strong marketing, sales and operational efforts, and customer service program, Temple has renewed the management contract at the Liacouras Center with the company, a subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor.
“We are extremely impressed with all Global Spectrum has done for the Temple University community and how they continue to successfully operate the Liacouras Center for us,” said Associate Vice President of Business Services Richard Rumer. “Global Spectrum has done a superb job of bringing events to the Liacouras Center, as well as linking the Wachovia Center and Wachovia Spectrum with our facility, which has been a truly rewarding experience for our customers.”
In addition to scheduling, booking, marketing and overseeing the day-to-day operations of the Liacouras Center, Global Spectrum brings the resources and synergistic opportunities of parent company Comcast-Spectacor to Temple to assist in media buying, sponsorship sales, promotional appearances and opportunities, group sales, media production and publicity for events at the Liacouras Center.
Temple officials first selected Global Spectrum to secure events and operate the Liacouras Center in July 2001. After that first year, Global Spectrum significantly increased the number of events while dropping the overall operating deficit of the then-4-year-old Liacouras Center.
In addition to managing the Liacouras Center in Philadelphia, Global Spectrum operates (in Philadelphia) the Wachovia Center and Wachovia Spectrum and Citizens Bank Park, as well as 11 other university arenas and convocation centers.