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    MARCH 3, 2005
 
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Linda Carbo departs as publications director

Carbo
Outgoing Office of Publications Director Linda Carbo stands by her staff, around some of the many print publications they produce for Temple offices and departments each year.

When Director of Publications Linda M. Carbo leaves her post next week, it will mark the close of a more than three-decade career — and the end of an era at Temple.

As director of the Office of Publications since 1985, Carbo has been at the front lines of ensuring that Temple’s print materials, from wallet-size sports schedules to course selection guides, are professional and consistent — that they are “attention-getting and have a Temple look,” Carbo said in 1987.

She also has led the ongoing effort to maintain consistent use of the Temple T since its introduction in the early 1980s.

“We think of print production as not just a mechanical process, but as an art and a craft,” Carbo said.

Under her direction, the Office of Publications has won numerous design and production awards, including several gold medals from Neographics, an organization of printers, art directors and advertising agencies.

Carbo began working at Temple in 1973, as assistant director of publications. In 1974 and again in 1978, she left to have children, “not expecting to come back,” she said. However, she continued working for Temple a few days a week on long-term projects, and each time returned when staff changes in the office caused former supervisors to call her back in.

In 1987, after the office had picked up several more awards, then-President Peter J. Liacouras made a priority of upgrading Temple’s publications by reorganizing and centralizing funding for the office.

Much has changed since. In the late 1980s, computers replaced the traditional method of creating publications, which involved setting type in hot metal, and marking pages up for typeset and paste-up. When the first computer arrived, Carbo said, “we were all kind of scared of it.” Now, almost everything the office does is on computers, and Web printing and the Internet have changed “how we do things and what we do,” she added.

The department has grown from two people to a staff of nine full-time and three part-time employees, handling more than 700 jobs each year. Some of those jobs involve multiple issues or pieces, making the actual number of products they create much higher.

Carbo prides herself on her hands-on approach to the products her office produces. “At some point in the production of every single piece, I see it, and can see how one piece related to another,” she said. “The Publications Office cuts across the entire University, and we see the big picture in here.”

“Linda’s two decades of leadership overseeing Temple’s publications has earned her well-deserved admiration and respect, not only from her own staff and colleagues, but also from clients throughout the University,” said chief communications officer Mark Eyerly. “Linda brought a ‘can-do’ attitude to every piece produced by her office, no matter how large or small.

“Her exacting standards were matched only by her personal warmth and regard for others,” Eyerly continued. “Being the ‘logo cop’ for a place as big as Temple is not an easy job; Linda did it with great competence and grace.”

Carbo hopes to maintain some involvement with Temple after her retirement. “I’d love to keep my hand in here — but just not every day,” she said.

Her ties to the University run deeper even than her long career; both of her children got their degrees at Temple, and lived on campus while in school in the ’90s. She looks forward to seeing more of her daughter, Laura, a French major who now teaches in the Philadelphia area, and son Daniel, an film and media arts major who now lives in Los Angeles and works in film.

Carbo also looks forward to having more time to spend at home with her husband in West Chester.

By Betsy Winter

Introducing Martha Phan
Martha Phan will join Temple as new publications director effective March 7.

Phan, previously director of marketing communications at the Children’s Hospital of Philadelphia, has extensive writing and editing experience. She recently helped CHOP improve its brand development through more consistent publication design and strategic and creative communication messages.

She holds a bachelor’s degree in English from Westminster College in New Wilmington, Pa., and a master’s degree in journalism from the University of Maryland at College Park.

 

 


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