students in Spain


Oviedo Summer Session: Spanish Language, Literature, Cultural Studies and Marketing


About Oviedo



Accommodation & Student Life

Exploring Spain



General Summer Program Information

Eligibility and Application Procedures

Application Deadline



The Temple in Spain summer program is based at the University of Oviedo in the province of Asturias, a beautiful region of ocean, mountains and Roman ruins in northwest Spain. The program is comprised of coursework in Spanish language, literature, cultural studies and marketing. Courses are taught at the University of Oviedo by native Spanish-speaking professors and by Temple University professors Jaime Durán, Hope Doyle, and Andrés Catalán. Students enroll in a total of six credits: three credits of language and three credits of literature, culture and civilization, or marketing.

The first five days of the program take place in Madrid, where faculty conduct an orientation program, and where students have the opportunity to explore Spain’s capital city and its environs before traveling to Oviedo to begin classes. The period in Madrid also includes day excursions to such nearby cities as Avila, Segovia and Toledo.




Oviedo is the capital of the province of Asturias, one of the most culturally significant regions in Spain. As the administrative, commercial and cultural center of the region, Oviedo is a lively and vigorous city with a population of 220,000. Just 21 miles from the coast, Oviedo is a gateway for great scenery and beaches.

While the city has an impressive old-town center, museums and significant historic architectural sites, it is also a modern city with an active cultural life featuring concerts, opera, theater and exhibitions. As there are relatively few English-speaking visitors, Oviedo is also an excellent location to improve language skills.


Cathedral in OviedoOviedo Center



All students enroll in two courses, for a total of six credits.

One of the two courses must be the appropriate level of Spanish language study.

Language classes are given mornings, Monday through Friday, at the University of Oviedo by native Spanish-speaking professors, and are designed to improve students’ understanding of Spanish and to strengthen their speaking and writing skills. Prior to departure for Spain, students register for one of the following courses, according to the appropriate level. Upon arrival in Oviedo, students take a placement test to confirm their level and course. In order to be eligible for the program, students taking Spanish 2002 or 3221 as their afternoon session course are required to have successfully completed at least two semesters of university-level Spanish (Spanish 1002: Basic II at Temple, or the equivalent.) Students who are taking Marketing 2101 as their afternoon course are required to have successfully completed at least one semester of university-level Spanish (Spanish 1001: Basic I at Temple, or the equivalent.)

Temple students who successfully complete this program automatically satisfy the World Society (GG) requirement of GenEd.

Morning Session Spanish Language Course Offerings

  • Spanish 1002: Basic II (4 credits)
    Note: This course is only available to students who will be taking Marketing 2101 in Oviedo; all other students must have successfully completed Spanish 1002 prior to the start of the program. Prerequisite: Spanish 1001: Basic I, or equivalent.

  • Spanish 1003: Intermediate I (3 credits)
    Prerequisite: Spanish 1002: Basic II, or equivalent.

  • Spanish 2001: Conversational Review (3 credits)
    Prerequisite: Spanish 1003: Intermediate I, or equivalent.

  • Spanish 3001: Advanced Composition and Conversation (3 credits)
    Prerequisite: Spanish 2096: Composition, or equivalent.

  • Spanish 3003: Advanced Grammar and Linguistic Concepts (3 credits)
    Prerequisite: Spanish 3001: Advanced Composition and Conversation, or equivalent.

Afternoon Session Course Offerings

All students also enroll in one of the following courses taught by Temple University faculty.

  • Spanish 2002: Hispanic Readings I (3 credits)
    Open to all students participating in the Oviedo summer program.
    Students in this course read a selection of texts representing topics related to the culture of northwestern Spain.
    Taught in Spanish.

  • Spanish 3221: Spanish Culture and Civilization (3 credits)
    Prerequisite: Spanish 2096: Composition, or equivalent.
    The Spanish character as revealed in its language, literature, architecture, history, art, music, and ethnic traditions. Geography and sociology of Spain. Lectures, readings, and discussions. Taught in Spanish.

  • Marketing 2101: Marketing Management (3 credits)
    Note: Students will be required to bring a laptop for this course.
    This is an introductory-level marketing course designed to present – in a variety of formats – an overview of marketing theory and principles to both marketing and non-marketing majors. The class will challenge you to explore the business implications of marketing and to apply your understanding to real-world situations all around the globe.

    The course is designed to provide you with an introduction to the principles of marketing from the perspective of both buyers and sellers at both the macro (societal) and micro (firm) levels of analysis. In addition to this, our stay abroad will open a unique opportunity to better understand how diverse demographical, sociological and cultural traits can determine marketing decisions.

    Initially, we will address the evolution of market systems (macro level) and the role that marketing plays in bridging the gap between the production and consumption sectors of the economy. Subsequently, we will explore how firms (micro level) develop, price, promote and deliver goods and services to buyers and develop an understanding of how buyers acquire, consume and dispose of these goods and services.

    There are several key learning objectives for this course:
    • Identification of markets and market segments
    • Components of a marketing strategy
    • Role of marketing research
    • Application of the product life-cycle concept to planning
    • Setting prices
    • Role of promotion (advertising, personal selling, sales promotions, Internet)
    • Role of intermediaries and supply-chain management

    The format of the course material and class discussion follows the textbook for the course, but is supplemented with discussion of materials from cases, as well as the business press, from both Europe and the US. In addition, this course is intended to reinforce and enhance your set of critical professional skills, including analytical abilities and working in groups, providing you valuable insights in meet-ups with local business leaders.



Dr. Jaime Durán is a native of Oviedo and Asturias. He studied as an undergraduate at the University of Oviedo and obtained his PhD in Spanish from Temple University. He is currently an assistant professor of Spanish at Temple University and directs Temple's spring semester and summer programs in Oviedo.

Dr. Hope Doyle is an Associate Professor of Spanish, Instructional Faculty, in the Department of Spanish and Portuguese at Temple University. She coordinates Introductory Spanish and is advisor for the Language and Professional Studies track of the Spanish Major at Temple University. She specializes in translation and bilingualism.

Dr. Andrés Catalán is an Assistant Professor (Research) and joined Temple's Fox School of Business from the Wharton School of the University of Pennsylvania, where he recently received his PhD in Managerial Science and Applied Economics, with a concentration in Operations and Information Management. Dr. Catalan’s research interests include retail technology operations and management and network science. He has teaching experience at Wharton at the undergraduate and graduate levels, including courses in supply chain management, operations management, and enabling technologies. He has also served as a lecturer at Universitat Pompeu Fabra in Barcelona, Spain, where he earned his Master’s degree in Management and his Bachelor’s of Business Administration. His industry experience includes executive positions with AIESEC, an international nonprofit for the development of young talent, and as a tax analyst and specialist for Garrigues, the largest provider of legal services in Spain and Portugal.



The program offers students housing with a local host family. Students are provided with three meals a day and laundry service. This living arrangement offers the best opportunity to practice the language in a natural setting and have direct access to local lifestyle, gastronomy and social life.



Students spend the first several days of the program in Madrid, exploring the capital of Spain and its environs, including Toledo, Segovia and Avila as a group. Once in Oviedo, program participants often independently visit locations including Gijón, Santander and Santiana del Mar.





Budget Item

PA Resident


Billable Item


Undergraduate Tuition (6 credits)*



Spain Fee**



   University Services Fee
   Required Health Insurance

Non-Billable Item Estimates



Personal Expenses






Round-Trip Airfare



Travel from Oviedo to Madrid




All estimated costs are subject to change. They should be used as a guideline only. Accepted students will receive updated, detailed cost information as soon as it is available after the application deadline.

*Per university policy, Temple students who are considered “upper division” are charged additional tuition ($21 per credit) in the summer. “Upper division” is defined as an undergraduate student with a minimum of 60 earned credits, regardless of how obtained. This policy does not affect non-Temple students.

**The Spain fee includes: housing and excursions in Madrid; all meals in Madrid (except for lunch on arrival day); local travel from Madrid to Oviedo (but not from Oviedo to Madrid); housing with a host family in Oviedo; and three meals a day provided by the host family. Please note that this fee is based on last year's fee and will be updated.

In addition to the items above, students should budget money for local and personal travel, and any additional personal expenses.

We recommend that students follow the exchange rate prior to and during their summer abroad, either through the newspaper or a currency exchange web site (such as



2014 CALENDAR (Summer II)

Dates are tentative and subject to change


  Departure June 24
  Arrival June 25
  Program Ends July 26


Note: In 2014, students participating in this program will not be permitted to take Summer Session I classes at Temple due to calendar conflicts.



Please see General Summer Information to read about pre-departure information and orientation, passports and visas, scholarships, costs and payment policies, accreditation, and transfer of credits.


Please see Eligibility and Application Procedures for program eligibility, application requirements, and application procedures that apply to all summer programs. In addition, for the Spain program, the following is required:

  • In order to be eligible for the program, students taking Spanish 2002 or 3221 as their afternoon session course are required to have successfully completed at least two semesters of university-level Spanish (Spanish 1002: Basic II at Temple, or the equivalent.) Students who are taking Marketing 2101 as their afternoon course are required to have successfully completed at least one semester of university-level Spanish (Spanish 1001: Basic I at Temple, or the equivalent.)





For further information, please contact:

Dr. Jaime Durán, Department of Spanish and Portuguese, Temple University,


Education Abroad, 215-204-0720,

Students with specific questions about the marketing course may contact Andrés Catalán, Fox School of Business, Temple University,