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The role of communication in creating and shaping organizational relationships among multiple and diverse stakeholders
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Skills in presentation, listening, and influence/advocacy; advanced skills in image & reputation management, negotiating, lobbying, campaigning and managing crises
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The ability to adapt to diversity and other cultures
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Developing an understanding of global mediated communication, including ability to utilize the mass media communication technologies in day-to-day work
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Understanding of problem-solving and policy-making, and analysis of complex contemporary policy controversies
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Building and maintaining effective organizations and teams
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Organizational change and the role of leaders and communication professionals as change agents
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Important connections to business, humanities, and social sciences studies beyond that required by the core curriculum
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Ethical issues
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Practical application of leadership skills through required internship and/or service learning
