Tuesday, February 1, 2011
Present:
Paul S. LaFollette (Pres.), Roberta Sloan (Secy.), Joan Delalic (Engr.), Margaret Devinney (CLA), Don Harris (Law), Deborah Howe (SED), Michael Jackson (STHM), Charles Jungreis (Med.), Luke Kahlich (BCMD), Stephanie Knopp (Tyler), Jim Korsh (CST), Laurie MacPhail (Dent.), Douglas Wager (SCT), Cheryl Mack (Coord.)
Absent:
Nora Alter (SCT) on leave, Adam Davey (CHPSW), Tricia S. Jones (Educ.), Mark C. Rahdert (Law) on leave, Charles Ruchalski (Pharm.), Joan Shapiro (V. Pres.), Jay Sinha (FSBM), Karen Turner (Past President) on leave, David Waldstreicher (Fac. Herald)
Call to Order:
The meeting was called to order at 1:07 p.m.
Approval of Minutes:
The minutes from the last Faculty Senate Steering Committee Meeting of January 25th, 2011 were approved as amended.
President’s Report:
President LaFollette announced, as requested by Vice President and Provost Richard Englert, the upcoming basketball game.
The response of VP and Provost Englert regarding the motions passed at the last FSSC meeting were:
1) VP and Provost Englert agreed to the motion that five additional faculty members be chosen by the FSSC to be added to the Huron Group Committee.
2) VP and Provost Englert agreed to the motion that if any committee is established by the university following the Huron Group’s recommendations and in response to the state budget, there will be substantial representation of faculty members chosen by the FSSC.
3) Regarding the remaining motion, VP and Provost Englert did not give a definitive answer as to whether or not he would make the university budget available to faculty online. He said that there might be union rules that precluded this.
The FSSC members doubted that this is the case, but President LaFollette will check with TAUP president, Art Hochner, on this issue and report back to the FSSC.
There was a discussion of the Temple Response to the weather conditions last week. There was agreement that it was handled badly. A lively discussion of the various options for better decision-making on weather conditions, were discussed.
President LaFollette said that he will take up this issue with the EPPC.
Guest: Michele Moore – Associate Vice President of Marketing and Branding
Associate Vice President Moore said that even in the last three years, the best ways of “how to tell the story” in terms of marketing and branding has changed considerably because of the use of various new forms of social media.
She stated that she wishes to have the Faculty Senate and FSSC involvement and input in terms of ideas for marketing and branding of the university.
When Associate VP Moore arrived, she analyzed what has been done regarding marketing and branding in the past.
She looked at the “T” campaign during 2008-2009 – predominately the last six months of 2008. She presented a number of facts that they had gathered from this last survey that had been done. The results of this survey, indicated that the Temple University Student was perceived as hard working, dedicated, a leader, committed, and that they “earned their success.”
At the university, it has been determined that more than 300 people are communicating with the public including all levels of communications. There are hundreds of publications. There are multiple audiences. There are over one million Temple related website pages. A variety of media are used. There does not seem to be a unified look. Penn State has a much unified look. Temple does not. She feels that perhaps Temple’s look should be a bit more unified, but should have a look and feel that it appropriate for the particular audience to whom the message is being sent. VP Moore believes in some sort of customization.
VP Moore feels that our research for marketing and branding must be updated. She feels that we could more effectively “tell our story” through a unified approach including direct marketing, advertising and communications (PR). She believes that the brand research will help us to clarify our core message. She believes in helping to provide consistency in university-wide identity through graphic standards, messaging, integrated advertising, marketing and communications planning. VP Moore plans on providing planning advice and accessible marketing tools to schools, colleges and departments.
VP Moore mentioned that 65% of those using Facebook are 45+ years of age.
VP Moore feels that an organization’s identity is not limited to a logo, a tagline, an advertising campaign and/or a media stories. VP Moore had a detailed presentation that displayed many facts, figures and charts. Cheryl Mack has a copy of this Power Point presentation. Some highlights included a chart comparing the identity, description/promise, attributes and delivery, difference, and the relevance = value, of a comparison of Harvard, Berkeley, UPenn and USC.
She wishes to establish a marketing task force with representatives from various stakeholders around campus.
VP Moore says that target marketing can be done if enough is known about the possible market.
VP Moore’s presentation was very detailed and complete.
After she left, the question was brought up as to how her position intersects and/or is repetitive of what Senior VP Betsy Leebron Tutelman is doing.
President LaFollette continued after the guest left:
President LaFollette asked for a report from the FSSC Bylaws Subcommittee, which ensued. Senator Jim Korsh presented his subcommittee’s draft of the “The Guiding Principles for Collegial Assembly By-laws.” Members of the FSSC made some suggestions as to how the bylaws draft might be changed. Senator Korsh responded to the comments. A new amended draft will be sent to the members of the FSSC via email.
It was moved that we authorize President LaFollette to move forward with the amended bylaws guidelines and that they be presented to Vice President and Provost Richard Englert. The motion passed with only one negative vote.
President LaFollette asked the nominating committee to give their report. They will recommend a slate of candidates prior to the March Representative Senate meeting, after an email goes out to all eligible senators regarding their ability to file for office and the nominating committee has a chance to consider these candidates. Any senator is eligible to self-nominate with a petition signed by six senators.
The meeting was adjourned at 3:03 pm.
Respectfully submitted,
Roberta Sloan, Ph.D.
Faculty Senate Secretary
