SCT In The Media

StOC Professor Offers Advice About Negative Publicity -- Fox29 2/10/09

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Star athletes Alex Rodriguez and Michael Phelps have recently admitted to -- and apologized for -- using steroids and marijuana, respectively. Gregg Feistman, assistant professor in the Strategic & Organizational Communication department, offered this advice for anyone who is concerned about saving face after receiving negative publicity: "Get out in front of it, admit you made a mistake, apologize for it, say how you're going to correct it, and then, of course, make sure it never happens again."