Research Design

Purposes

• To examine the relationship between smoking behaviors/attitudes and media use of North Philadelphia Puerto Ricans
• To examine how media messages about smoking are interpreted by North Philadelphia Puerto Ricans

Method: In-home Interviews

• Interviewing took place between April and August 2005.
• Individual questionnaires gathered demographic data and quantifiable views about smoking prevalence and behaviors of each family member.
• Family focus group interviews gathered qualitative data on interpretations of media materials concerning smoking.

Sample

Availability sample of 36 Latino families (141 individuals) recruited from the area of Philadelphia with the greatest concentration of Latinos. See map below.

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