This research project examined North Philadelphia Latino residents' perceptions of media messages about smoking and tobacco.

We examined interpretations by family members aged 9 and up of various media messages about smoking: two magazine ads for cigarettes, a smoking scene from a Hollywood movie, and a television Public Service Announcement discouraging cigarette sales to minors.

This study focused on Philadelphia's Puerto Rican community. The Puerto Rican population on the U.S. Mainland presents particular issues concerning smoking. According to a study by the Centers for Disease Control (2004), the percentage of Puerto Ricans who smoke is greater than that of any other Latino group.

This project is funded, in part, under a grant with the Pennsylvania Department of Health. The Department specifically disclaims responsibility for any analyses, interpretations or conclusions.

Useful Links

Taller Puertorriqueño

Council of Spanish Speaking Organizations (Concilio)

National Latino Council on Alcohol & Tobacco Prevention

Media Education Lab

Center for Media Literacy

American Legacy Foundation

Home Research Design Findings People TEMPLE HOME		Interpretations of Health Messages among North Philadelphia Latinos This research project examined North Philadelphia Latino residents' perceptions of media messages about smoking and tobacco. We examined interpretations by family members aged 9 and up of various media messages about smoking: two magazine ads for cigarettes, a smoking scene from a Hollywood movie, and a television Public Service Announcement discouraging cigarette sales to minors. This study focused on Philadelphia's Puerto Rican community. The Puerto Rican population on the U.S. Mainland presents particular issues concerning smoking. According to a study by the Centers for Disease Control (2004), the percentage of Puerto Ricans who smoke is greater than that of any other Latino group. This project is funded, in part, under a grant with the Pennsylvania Department of Health. The Department specifically disclaims responsibility for any analyses, interpretations or conclusions. Useful Links Taller Puertorriqueño Council of Spanish Speaking Organizations (Concilio) National Latino Council on Alcohol & Tobacco Prevention Media Education Lab Center for Media Literacy American Legacy Foundation

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Interpretations of Health Messages among North Philadelphia Latinos

This project is funded, in part, under a grant with the Pennsylvania Department of Health. The Department specifically disclaims responsibility for any analyses, interpretations or conclusions.

Useful Links