Department of Advertising

Temple Ad Club (TAC)

WHO WE ARE

The Temple Ad Club, or TAC, is an organization that serves to promote advertising awareness among the students of Temple University. Through education and hands on experience, we promote the role that advertising plays in our everyday lives. We study its growing power and effect in the ever expanding "real" world, while giving driven students of all majors a chance to express and explore their creativity.

TAC is a member of the American Advertising Federation, or AAF. As such, its members are provided with many opportunities to meet advertising agencies and their employees, as well as many other communication associates, in a professional environment. Through this interaction, students gain the ability to earn internships, gain career placement, and learn valuable networking skills needed for life. This skill set is then put to use in our everyday lives.

As one of the most active clubs on campus, TAC is involved in all aspects of advertising for other Temple Organizations. We pride our self on having a strong sense of compassion, and constantly give back to our educational community through numerous drives and fundraisers around campus. We believe that helping those around us is not just a resume builder, but a way of life, and we strive to build character through accomplishment.

Most importantly, TAC is a group of compatible students that like to have fun. We genuinely enjoy each others' company. We strive to promote a strong sense of self and individualism, and encourage personality and "flair." No matter how large or small an activity may be, we make it enjoyable, further building our relationships with one another.

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WHAT WE DO

As an advertising club, we study and practice the business of building brands. Through weekly meetings and projects we learn the importance of advertising, and how it relates for our lives. We study the process of advertising in both the planning and execution stages, and learn the importance of all aspects of advertising, from research and strategy to writing and design.

These ideals are then brought to life and executed through real campaigns and events. Whether planning dinners, fundraisers, guerilla advertising events, or anything in between, we take the knowledge we have gained and use that to create and inform. From dodge ball tournaments to weekly brainstorm sessions, or trips to the bell tower to trips to Washington, D.C., we embody the concept of advertising. We also use our knowledge and skill of advertising to promote and assist other campus organizations in order to build Temple as a family.

ABOUT THE AAF

The American Advertising Federation is the most established advertising association in the United States. With over 50,000 members, and 400 chapters across the country, the AAF serves to protect and promote the well being of advertising. They promote what has come to be known as "the business of brand building" and help to educate the current and future leaders of the industry.

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HOW TO GET INVOLVED

Anyone that wishes to learn more about the business of advertising, and practice it in a real life environment, is encouraged to join TAC. For more information, or to become a member of TAC and the AAF, contact tac@temple.edu, or simply stop by one of our weekly meetings and join in the action.

Please join us during the Fall 2010 semester on Mondays from 4:30 - 6 pm. We meet in the Student Center, Room 217C.

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"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."
[ Stephen Leacock ]

TAC EXECUTIVE BOARD

President: Melissa Markowitz
Vice-President: Michelle Dunst
Secretary: Kim Beard
Treasurer: Elizabeth Dribble
PR Coordinator: Dani Masi
Agency Director: Benjamin Dailey
Director of Communication: Kaitlin Killian
Director of Promotions: Nicole Regis
Director of Fundraising: Kelly Clawson

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