 Department of Advertising |
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FACULTY & STAFF | Advertising Department FacultySCT Advertising Faculty
Dr. Michael Maynard, Advertising Department Chair
Dr. Maynard has long been suspected of irrational exuberance. So they made him chair of the department. His first job in advertising was writing copy for Japan Airlines in Tokyo. Then, Maytag at Leo Burnett in Chicago, followed by McDonald’s in Honolulu, and Colgate, Kan Kan, and Avis at Ted Bates Advertising, in New York City. Dr. Maynard holds a BA in English Lit. from the University of Texas at Austin, a Masters in Dramatic Arts from the University of Iowa, and a Ph.D. in Communications from Rutgers University. He has written over thirty journal articles, such as for example,"Unclaimed Bananas: The Significance of Devalued Food in a Public Space", and he has presented close to a ka-zillion papers, for example, "Joe Camel Goes to Japan." A member of the graduate faculty, he works closely with doctoral students. Dr. Maynard’s advice to budding young writers, "Parenthetical expressions should be used sparingly, (if you know what I mean)." Phone:: 215-204-8360 E-mail:: maynard@temple.edu Room 300A Annenberg Hall, Main Campus
Robert Olson
Professor Olson is a favorite among the students in the Advertising Department. He started as an adjunct teaching Copywriting I and was immediately hooked on the students and the environment of Temple, with its combination of urban hip and solid academia. To Professor Olson, advertising is all about being creative. Creative in the way you develop your product. Creative in the way you position and market your product. Creative in the way you advertise your product, and he finds it both rewarding and fun to draw forth such creativity from Temple students.
Professor Olson has been writing advertising copy for more than 40 years, both as a staff member in various businesses and as a self-employed freelancer. He has learned that advertising, especially on the creative side, is a process that involves changing gears with every revision. And as a professional you have to live with these revisions, learn from them, and grow from them. In his classes, Professor Olson tries to impress upon his students that they should stop thinking like students and start thinking like professionals, and he has yet to be disappointed because that’s the type of student Temple attracts: hard-working, intelligent, aspiring. Phone:: 215-204-9680 E-mail:: bobolson@temple.edu Room 330A Annenberg Hall, Main Campus
Dana Saewitz
"Temple is a great place to teach. It's especially a great place to teach advertising." Dana plays a pivotal role in the career of Temple Advertising students. She runs the department’s internship program and thus has the pleasure of helping students find their first internships—positions that quickly help them find their way professionally to the career that suits them best. She often serves as a bridge between the professional advertising community and our students, and regularly organizes panel discussions, employer presentations and on-campus recruiting sessions for our students.
Prior to coming to Temple, Dana spent over 15 years working in advertising, mostly in the cable television industry. After 15 years, she was ready for a change and wanted to share her knowledge, experience and enthusiasm for advertising with young people. She earned her master’s degree in Media & Society at the University of Pennsylvania and became a full-time faculty member of the Temple Advertising Department in 2005. Given that Philadelphia is the fourth largest media market in the nation, Dana feels that Temple is a great place to teach because the city has so much to offer our students in the field of advertising and beyond. Phone:: 215-204-9681 E-mail:: dsaewitz@temple.edu Room 315 Annenberg Hall, Main Campus
William Donnelly
William Donnelly asked to join the faculty at Temple University because he wanted to teach. He started out as a teacher at Loyola University in Los Angeles when John Kennedy was President. His trip to Temple, however, crossed every mountain, valley, desert and river of the subjects taught in the School of Communications and Theater, including the Internet. He paid the rent and supported his family as a producer and director in the theater, as a radio station manager, as a nationally syndicated newspaper columnist, as a film and television writer, as a magazine editor, as a television news director, as a partner in a newsletter company and as an advertising executive.
Perhaps of most interest, his films were honored with CINE Golden Eagle and San Francisco Film Festival prizes, and he has also received an EMMY nomination. Professor Donnelly was a Senior Vice President of the mega advertising agency Young & Rubicam where he was able to help launch the first satellite delivered, advertising supported cable network - now known as the USA Network.
The thing Professor Donnelly loves most about advertising is the constant opportunity to think and make. He believes that being able to share and teach what he has learned with students at Temple is one of the most rewarding experiences he has had in his career. Phone:: 215-204-8724 E-mail:: wdonnell@temple.edu Room 332 Annenberg Hall, Main Campus
Jennifer Lovrinic
Jennifer Lovrinic feels fortunate to be a part of the growing Advertising Department at Temple University. After close to 10 years of working in marketing and advertising, she feels that teaching allows her to share her knowledge while continuing her own goal of life-long learning.
Following her education and degree from Northwestern University, she launched her career in promotions and soon became Director of Marketing for the Denver firm of Brown & Tedstrom, which specializes in financial planning. This valuable client-side experience led her to switch over to the more eclectic advertising side and she was hired as a Brand Manager for Miles Advertising Denver. Just prior to joining Temple, she honed her advertising research and planning skills as Director of Brand Research & Analysis at Kanter International (now Finch Brands) here in Philadelphia. She is enthusiastic about teaching, and determined to translate her understanding of advertising and research into valuable classroom learning. Phone:: 215-204-7401 E-mail:: lovrinic@temple.edu Room 343 Annenberg Hall, Main Campus
Sheryl Kantrowitz
Sheryl Kantrowitz is a welcome addition to the Advertising Department. She has spent almost 10 years in the advertising industry honing her skills working for various agencies and personal clients as an art director. She has worked for small branding consultancies as a visual strategist, large NYC agencies launching new products, and on her own she has worked directly with clients, helping them to redefine their companies from the ground up.
Sheryl loves visual communications, strategic thinking, and most of all, helping others find a unique vision to obtain success. This was her driving force in the industry and now directly translates in her teaching style in the classroom. Strategically driven and creatively focused, Sheryl believes that innovative thinking is the key to success in advertising. She recognizes the importance of balance between beauty and function, and works to instill this in her students. Phone:: 215-204-4266 E-mail:: sherylk@temple.edu Room 339 Annenberg Hall, Main Campus
Dr. Jim Marra
Jim Marra came to Temple because of its reputation as one of the finest communication schools in the nation. Being a Nor'easter and then having been away, Professor Marra discovered the region was in his blood, so he jumped at the Temple opportunity. Add to the mix, a desire to be close to family roots, friends and relatives. Plus, Temple's diverse appeals seemed particularly attractive.
To Professor Marra, advertising is a positive, spirited business made so by positive, spirited people. He believes that you can’t be a pessimist and be successful in advertising. It's populated with optimists, those on the eternal quest for the good in something. Everyone markets. Everyone advertises. Everyone. From the early morning when we decide what to wear, to the late evening when we decide what to say to those beside us, we market and advertise. To market and advertise is to communicate...with ends in mind, of course. It's just like life in this regard. Even when we talk to ourselves, let alone to others, there are often ends in mind.
Because it's all about communication, Professor Marra believes that advertising specifically requires certain things from its people. Eclecticism. Knowledge. Brightness. Personality. Creativity. Diligence. Energy. Spirit. And a solid work ethic, which is what he admires most about Temple ad students.
In our department's student-run ad agency (Diamond Edge Communications, a.k.a. DEC), he’s fond of reminding students to, "Under-promise and over-deliver, and make sure you don't do it the other way 'round." He tells them this because they're optimists, eager to dig in, ready to do the best and most they can, and certain they can do just about anything, anytime, anywhere. Phone:: 215-204-1904 E-mail:: jlmarra@temple.edu Room 326 Annenberg Hall, Main Campus
Gayle Conley
Gayle is more than the most frequent name in Ad students' inboxes. She is the Advertising Office Administrator, a bridge between the faculty and students. Working hand in hand with our chairman, Dr. Maynard, Gayle helps students move in the right direction. Whether she's placing you in the right class or keeping everyone updated on scholarship and career opportunities, she's always excited to help. And she doesn't ask for much in return. When asked how students can thank her she simply says, "find me and give me a hug as you walk down the aisle at graduation." Phone:: 215-204-4268 E-mail:: gday@temple.edu Room 300 Annenberg Hall, Main Campus
FACULTY LEADERSHIP+ Faculty Senate
TECHNOLOGY & FACILITIES IN ADVERTISING DEPARTMENTThe communications center features a café, a multimedia information center, a venue for displaying student work, and a reception area Multimedia Urban Reporting Lab (MURL This newsroom, based at Temple University Center City, features wireless networking, digital recorders, access to AP wires, and video equipmen The School's classrooms are equipped with a variety of digital and media equipment for instructional use. Annenberg Hall operates two PC and Macintosh teaching labs, fully equipped with Windows and other software, for class and student use.
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Site Map | DEPARTMENT OF ADVERTISING | 2020 North 13th Street, Room 300, Annenberg Hall, Philadelphia, PA | 215-204-4268 |
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