Department of Advertising

ADVERTISING RESEARCH COURSE SEQUENCE

You relate to numbers not as a sum, product, or difference but as an effective storyteller of social and cultural anthropology. You have the inherent ability to read between the finite lines of decimals and ratings points. If you were certain A list celebrity, and Nielson were from Ethiopia, it would fit perfectly as your adopted paper offspring. Like leaves in wet concrete, you impose imprints of history and background while solidifying a framework for something greater to be built upon.  

 NOTE: Minimum Advertising credit hours: 48

Advertising Majors can take up to 54 credits within the Ad Dept.

 Students who wish to follow the Advertising Research track should follow this course of study:

Foundation I requirements: (12 credits)

ADV 1101 Intro to Media & Society (3)

ADV 1102 Intro to Advertising (3)

ADV 1103 Persuasive Writing (3)

ADV 1141 Intro to Adv Research (3)

Foundation II requirements: (12 credits)

ADV 2101 Strategy & Positioning (3)

ADV 2121 Copywriting: Intro (3)

ADV 2131 Media Planning I (3)

ADV 2051 Intro Vis. Communications  or

ADV 2010 Intro to Marketing (3)

Advanced Core I requirements (12 credits)

ADV 3101 Creative Thinking (3)

ADV 3171 DEC or

ADV 3185 Internship (3)

ADV 3042 Quantitative Research (3)

ADV 3043 Qualitative Research (3)

Advanced Core II requirements (12 credits)

ADV 4101 Interactive Media & Adv (3)

ADV 4196 Morality, Law & Adv (3)

ADV 4102 Adv Campaigns or

ADV 4103 American Adv Fed Contest (3)

ADV 4044 Account Planning (3)

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"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

John Wanamaker (1838 - 1922)