Department of Advertising

MANAGEMENT COURSE SEQUENCE

You identify organization and planning as an art form. A creative brief is not a flashy pair of underwear! The idea of changing your middle name to "multitask" is nothing new, and Tetris is a perfect personification of your life. You love the mission of balancing a clever strategic thought process, while molding the creative colored blocks into new foundations...then watching it all fall into place.

NOTE: Minimum Advertising credit hours: 48

Advertising Majors can take up to 54 credits within the Ad Dept

Students who wish to follow the Management track should follow this course of study:

Foundation I requirements: (12 credits)

ADV 1101 Intro to Media & Society (3)

ADV 1102 Intro to Advertising (3)

ADV 1196 Persuasive Writing (3)

ADV 1141 Intro to Adv Research (3)

Foundation II requirements (12 credits)

ADV 2101 Strategy & Positioning (3)

ADV 2121 Copywriting: Intro (3)

ADV 2131 Media Planning I (3)

ADV 2151 Intro Vis. Communications  or

ADV 1004 Intro to Marketing (3)

Advanced Core I requirements (12 credits)

ADV 3101 Creative Thinking (3)

ADV 3171 DEC or

ADV 3185 Internship (3)

ADV 3032 Media Planning II (3)

ADV 3033 Marketing Media Products (3)

Advanced Core II requirements (12 credits)

ADV 4101 Interactive Media & Adv (3)

ADV 4196 Morality, Law & Adv (3)

ADV 4102 Adv Campaigns or

ADV 4103 American Adv Fed Contest (3)

ADV 4034 Account Management (3)

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