Department of Advertising

Undergraduate Program

The advertising sequence prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media buying companies. Students choose one of four concentrations: Management, Advertising Research, Art Direction, and Copywriting. For a complete listing of degree requirements and courses, see the Undergraduate Bulletin.

Degree Requirements

Specific requirements for completing your degree in Advertising.

Course Descriptions

A list of most of the undergraduate courses offered in the Department of Advertising, including prerequisite requirements and notes.

Management

Students who wish to pursue a career in account or brand management, or account executive positions should follow this course of study.

Advertising Research

Students who wish to become an account planner, research executive or a market research interviewer should follow this course of study.

Art Direction

Students who hope to achieve a position as a designer or art director in an ad agency should pursue this course of study.

Copywriting

Students who hope to make a career as a writer in the advertising industry should follow this course of study.

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