Department of Advertising

COPYWRITING COURSE SEQUENCE

You cannot pick up a magazine or turn the television on without thinking, "if this were MY ad... "Your inspiration is spontaneous, relentless, and cannot be restricted to a notebook on the nightstand. To you "Just do it" is much greater than a three worded slogan followed by a check symbol. It is an icon immersed in international culture. Wordplay and puns are not only the products of the imagination of Dr. Seuss, or the bedroom of Carrie Bradshaw.

NOTE: Minimum Advertising credit hours: 48

Advertising Majors can take up to 54 credits within the Ad Dept.

Students who wish to follow the Copywriting track should follow this course of study:

Foundation I requirements: (12 credits)

ADV 1101 Intro to Media & Society (3)

ADV 1102 Intro to Advertising (3)

ADV 1103 Persuasive Writing (3)

ADV 1141 Intro to Adv Research (3)

Foundation II requirements (12 credits)

ADV 2101 Strategy & Positioning (3)

ADV 2121 Copywriting: Intro (3)

ADV 2131 Media Planning I (3)

ADV 2051 Intro Vis. Communications  or

ADV 2010 Intro to Marketing (3)

Advanced Core I requirements (12 credits)

ADV 3101 Creative Thinking (3)

ADV 3171 DEC or

ADV 3185 Internship (3)

ADV 3022 Copywriting: Print (3)

ADV 3023 Copywriting: Broadcast (3)

Advanced Core II requirements (12 credits)

ADV 4101 Interactive Media & Adv (3)

ADV 4196 Morality, Law & Adv (3)

ADV 4102 Adv Campaigns or

ADV 4103 American Adv Fed Contest (3)

ADV 4064 Portfolio (3)

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“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

- Scott Adams