Department of Advertising

ART DIRECTION COURSE SEQUENCE

Colors, patterns, and lines speak more to you than text. Macaroni art need not apply! Your refrigerator is a trendy art gallery fashioned as a steal box far beyond suburbanized art. The "stick figure" drawing you created in kindergarten is still displayed, because those preliminary attempts are worthy of expanding their silhouettes in the NYC skyline. Staying inside the lines has never been a high priority.

NOTE: Minimum Advertising credit hours: 48

Advertising Majors can take up to 54 credits within the Ad Dept.

Students who wish to follow the Art Direction track should follow this course of study:

Foundation I requirements: (12 credits)

ADV 1101 Intro to Media & Society (3)

ADV 1102 Intro to Advertising (3)

ADV 1103 Persuasive Writing (3)

ADV 1141 Intro to Adv Research (3)

Foundation II requirements (12 credits)

ADV 2101 Strategy & Positioning (3)

ADV 2121 Copywriting: Intro (3)

ADV 2131 Media Planning I (3)

ADV 2051 Intro Vis. Communications  or

ADV 2010 Intro to Marketing (3)

Advanced Core I requirements (12 credits)

ADV 3101 Creative Thinking (3)

ADV 3171 DEC or

ADV 3185 Internship (3)

ADV 3052 Art Direction I: Concept & Layout (3)

ADV 3053 Art Direction II: Narrative & Multimedia (3)

Advanced Core II requirements (12 credits)

ADV 4101 Interactive Media & Adv (3)

ADV 4196 Morality, Law & Adv (3)

ADV 4102 Adv Campaigns or

ADV 4103 American Adv Fed Contest (3)

ADV 4064 Portfolio (3)

Email a Friend
Print this page

“All children are artists. The problem is how to remain an artist once he grows up.” [ Pablo Picasso ]

JAEL
4th Year, Art Direction Track

WHAT HAS BEEN YOUR FAVORITE COURSE IN THE ADVERTISING DEPARTMENT?

Special topics class because you learn a lot about the Adobe Creative Suite and being in the Art Direction Track, it is very useful to me.