Michael Maynard, Associate Professor
Mass Media & Communication Faculty
Chair,
Department of Advertising
Ph.D. - Rutgers University, Communication, 2001
M.A. - University of
Iowa, Speech & Dramatic Arts
B.A. - University of Texas, Austin
Contact information:
Office: 300 Annenberg Hall
Phone: (215) 204-8360
Email: maynard@temple.edu
Research interests:
advertising, international communication, text analysis
Current papers, presentations and projects:
- Maynard, Michael L. & Alison Carey (2007). Balancing Emotion and Technology:
In Defense of the 30-Second TV Spot. MiT5: Media in Digital Age: An International
Conference. Massachusetts Institute of Technology, Cambridge, MA, April 27-29.
- Maynard, Michael L. & Alison Carey (2007). Putting to Death the Talk
of the Death of the 30-Second TV Spot, AEJMC Conference, Washington DC, August
9-12.
- Maynard, Michael L. (2007). Positively Negative: Arguments in favor of Political
Attack Ads. AEJMC Conference, Washington DC, August 9-12.
- Maynard, Michael L. & Dana Saewitz (2007). Ten Keys to Launching a Professional
Internship Program in a New Department of Advertising: A Case Study. AEJMC
Conference, Washington DC, August 9-12. (Poster Session)
- Maynard, Michael & Scala, Megan (2006). Unpaid advertising: A case of
Wilson the volleyball in Cast Away. Journal of Popular Culture 39,
No. 4, 622-638.
- Maynard, Michael L. (2005). Against Advertising: Humorous Critiques in The
Wall Street Journal Cartoons. National Conference of AEJMC, San Antonio, Texas,
August 5-8. (Poster Session)
- Maynard, Michael L. (2005). Glocal narratives: Nostalgic American Images
in Japanese Print Advertisements. MiT4: Telling stories: An International Conference.
Massachusetts Institute of Technology, Cambridge, MA, May 6-8.
- Maynard, Michael L. (2005). Selling Japanese Culture at
Sasuga: From Tradition to Pop. Mid-Atlantic Region Association for Asian Studies
Conference. Pittsburgh, PA, Oct. 28-30.
- Maynard, Michael L & Tian, Yan (2004). Between global and glocal: Content
analysis of the Chinese web sites of the 100 top global brands. Public
Relations Review, 30, 285-291.
- Maynard, Michael L. (2003). From Global to Glocal: How Gillette's SensorExcel
accommodates to Japan. Keio Communication Review, 25, 3-21.
- Maynard, Michael L. (2002). Friendly fantasies in Japanese advertising:
Persuading Japanese teens through cartoonish art. International Journal
of Comic Art, 4(2), 241-260.
Courses:
- Advertising in the Global Age
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