MKTG w360  --  Marketing Strategy Planning
Professor Terence A. Oliva
oliva@temple.edu

Prerequisite: Marketing 0081 (Formerly Marketing 0101), Marketing W160, Marketing 0210, and at least one other 0200 level marketing course.
The application of quantitative and behavioral techniques to the strategic planning and evaluation of marketing systems. The course emphasizes strategic decision making with regard to product research and development, price setting, promotion, channels of distribution, and physical distribution.

Note: This is a writing intensive course.