MKTG 506  --  Managerial Decision Strategies in Marketing

This course is taught as a videoconference course!

This is a course that focuses on business level marketing strategy. It is, specifically, an examination of the marketing-related issues and solutions to problems arising from trying to market products or services in competitive business environments. It assumes you have developed a basic understanding of marketing concepts and principles and have had some in-depth exposure to some of the specialized areas of marketing.

The second objective is to help you develop your skills in establishing and evaluating marketing plans, strategies, and action programs so that you will be better prepared to tackle the problems you will encounter in your profession.