MKTG 401  --  Marketing Systems and Theories
Professor James Hunt
jmhunt@sbm.temple.edu

This course is taught as a videoconference course!

This course provides an understanding of the theory and practice of marketing strategy and competitive decision-making.  Topics include environmental analysis; targeting and positioning; marketing tactics and programs; and implementation and control.

Note you must complete the 400-level MBA/MS core courses before taking any 500-level courses.