A plan for a portable cardiac monitoring device with patented software took the top prize at this year’s Business Plan Competition, sponsored by the Fox School of Business’ Innovation and Entrepreneurship Institute.

Undergraduate engineering students (shown left to right) Corey Floyd, Marcus Kratz, Ailar Javadi, and Darryl O’Mara won for their plan for their proposed company, Advanced Medical Data Solutions.

Through Advanced Medical Data Solutions, the engineering team aims to provide inexpensive alternatives to traditional cardiac rehabilitation. The device would guide the appropriate level of exercise for maximum cardiac benefits.

“It’s exciting to be looking outside of the box, and venturing out of just engineering,” Kratz said. “We are grateful to the instructor of our entrepreneurship class, experienced entrepreneur Dwight Carey, who taught us how to write a business plan.”

“We are proud of our students’ accomplishment. Their success is a testament to our commitment to expanding an engineering education to include cross-disciplinary areas, such as the Entrepreneurial Thinking for Engineers course that spurred this winning idea,” said Keya Sadeghipour, dean of the College of Engineering.

This year’s competition, which was open to Temple students, faculty, staff and alumni, featured 32 entries from nine colleges within Temple — and even a live web presentation from a law student at Temple’s Japan Campus. Last year’s winners were architecture Assistant Professor James Moustafellos and his wife, Karen, for their jewelry manufacturing firm, Io.