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Presence Examples
From ZDNnet.com's InfoSearch service
A Web Strategy Runs Through It. By Michael Warshaw Web Awards: General Excellence Recipe for revitalization: Take one 40-year-old family- owned river-rafting business. Add the Internet. Shake well. Man, that sky is blue. What a gorgeous day. You are on the first mile of your trip down the North Fork of California's Stanislaus River, but you're already in a section so rugged they call it Rattlesnake. Cutting through the craggy beauty of Sequoia country, the North Stan is a rafter's delight, offering miles of stair-step waterfalls and boulder gardens like the one at your feet. You turn and see three rafts shooting past the rocks. Yet there's no spray on your face, no fresh river air to enjoy. You're not even really there. You're gazing at this scene from the comfort of the Web, on the site run by All- Outdoors Whitewater Rafting. The site's coolest feature may be its variety of such virtual tours of the river routes that the company serves. The sharp, three-dimensional, panoramic photographs are produced in-house using technology licensed from Internet Pictures Corp., in Oak Ridge, Tenn. With your mouse, you can look up, down, or around each tour as if you were standing in a spherical snapshot. Pretty sophisticated stuff for a business that to many is decidedly low-tech. |