News Headlines

24 May 2001

As producers find ever more ingenious ways for viewers to interact with programmes, indie Principal Media Group has come forward with an ambitious plan to revive 3D television, writes Penny Hughes.

Principal is talking to two of the four main terrestrial broadcasters about a raft of ideas for televised 3D events. The company has spent £50,000 developing the ideas, which will use a special anaglyph 3D system to enable images to appear to leap out of the screen.

Principal co-chairman and head of large format Phil Streather - who has just been appointed vice-president, Europe, Africa and the Middle East of the Large Format Cinema Association - is driving the project. He told Broadcast: 'I knew this would work when I showed my daughters a test and they got up and ran to explore the images between the TV and the sofa.'

The indie has already approached a manufacturer of 3D glasses, which would be distributed by Principal along with the broadcaster.