A Model for Collecting and Interpreting World Trade Center Disaster
Jokes
In the wake of the terrorist attacks on the United States on September 11,
2001, and the media coverage of the aftermath, Americans began moving
through a grieving process helped by coping strategies. Some of these, such
as political speeches and organized vigils, were generated by institutions, but
many more sprang up at the grassroots level. This plurality of complex
responses was based on previous responses to disaster and to loss. At this
point (September 20) one of these strategies is a strategic suppression of
humor, which is seen as painful for the survivors and for the families of
victims. Nevertheless, folklorists have recognized the important role the
re-emergence of humor has played in culture's reaction to tragedy. Thus this
essay is intended to help our fellow academics put this suppression of humor
into a broader perspective, as well as provide a theoretical model that will help
us understand the function of cycle jokes, once they emerge in the next few
weeks.
Coping responses such as we have seen are based on traditions generated
through a long history of disastrous events. They respond both to the unique
stresses caused by this tragedy and to the characteristic way in which the
human psyche responds to such stress. Such events produce what
Wolfenstein and Kliman (1965) termed a "media disaster syndrome." This
especially pertinent book describes the United States' psychological reaction to
the news of John F. Kennedy's assassination as based on a normal human
response (the "disaster syndrome") to immediate, near-at-hand catastrophes
such as tornadoes or bus accidents. In such cases, emotions are dulled in the
face of the tragedy, and altruistic willingness to help out survivors is
heightened. As a result, individuals put aside their personal needs and feelings
and contribute to a common work effort.
But when a "media disaster" occurs, then millions of people are encouraged to
view and review visual images of destruction that would normally stimulate
them to act. In reality, the events are distant, and there is little they can do to
help, directly. So people are stimulated to action by the images that are
constantly replayed by the media, but find no effective way to put this impulse
into action. So they must fall back on a variety of improvised symbolic
actions that at least express solidarity with the people affected by this tragedy.
(For instance, blood banks were immediately swamped by people wanting to
donate blood, after one of the safety workers said on the air that this was one
thing they needed to treat the injured.)
One of the most visible reactions to the attacks was the nearly total
suppression of public humor. TV networks' unanimously decided to cancel
shows including topical humor, and humorists such as Jay Leno and David
Letterman were visibly cautious in their first live performances not to offend
viewers. Previous studies of topical humor have not commented on this
period of humorlessness, because the emergence of humor has been so
regularly described as deviant. Yet in a study of the coping strategies of
emergency workers directly involved in tragedies such as the Piper Alpha oil
platform in the North Sea, Carmen Moran and Margaret Massam (1997)
observed that use of humor was necessary for them to deal with the scope of
the human tragedy they witnessed. Indeed, they note, some forms of humor
emerged within days of the event, an ephemeral phenomenon that has
therapeutic value for the survivors and rescue workers. .
Nevertheless, Moran and Massam observed that these emergency workers had
difficulty explaining the role humor played in their work because, at the time
of the events, it was neither understood nor appreciated by the general public.
Similarly, some informants have alleged that topical disaster jokes were
circulating almost immediately after the events of September 11th, but I found
these early stages of humor difficult to document (Ellis 1991: 111-112). It
seems clear that joking does play an early role in responding to disaster, but
those who communicate such jokes run a social risk in spreading them beyond
a trusted circle of acquaintances. Hence, as Moran and Massam noted, rescue
workers are prone to share jokes among themselves, but were
reluctant to tell them to any others, including members of their immediate
family.
Carolyn Pratt and Robert E. Lane, surveying the reactions of Yale University
students to the media coverage of the Kennedy Assassination, identified a
group that they termed "compulsive closers," i.e., persons who concluded the
grieving process more quickly than the average population. Such individuals
indicated overwhelming agreement with statements like "There's been too
much attention paid to the President's death." (Wolfenstein and Kliman 1965:
160-65). I noted (1991: 122) that the demographics of "compulsive closers"
were identical to the groups most likely to pass on Challenger disaster jokes
and questioned why such individuals were necessarily "compulsive," given the
obviously therapeutic goal of reaching closure. Christie Davies (1999), in his
study of jokes inspired by the death of Princess Diana, similarly found "no
evidence that the hard-nosed jokers [who circulate topical humor] are in
everyday life callous people who would feel unmoved in the presence of a real
disaster or who in the face of misfortune would pass by on the other side of
the road." From an objective point of view, therefore, in the case of media
disasters, it is the absence of humor that is socially deviant.
Once the threat of the disaster is no longer imminent, and once rescue work
has dealt with the most pressing needs, the nation's attention turns from the
emotional jobs of assisting the injured and comforting the bereaved to the
practical tasks of cleaning up the physical damage and assigning blame,
internally and externally. The disaster, in short, shifts from being present to
being part of the past. Such a shift requires mental adjustments on several
fronts, in particular, the need to "name" the most threatening elements of past
events as a way of filing them away in memory. And at this point the
strategic role of humor changes. Moira Smith (1990: 76) observed that those
who tell a joke must balance the potential benefits they stand to reap by
provoking mirth with the social risk of telling an unfunny or "sick" joke.
Rescue workers, for example, can improvise and circulate quips among
themselves because of the strong bond that forms between disaster
responders. However, time must pass and a significant number of citizens at
large must reach closure before jokes become strategically successful. That
is, the risk of being called "sick" for repeating such a joke must be balanced by
the willingness of people outside such high-focus groups to listen to,
remember, and pass on such jokes.
In some cases, this may never happen. Sylvia Grider (2001) has observed
that no cycle of jokes emerged after the Texas A&M Bonfire disaster, in
which 11 students were killed, even though this event also provoked many
other traditional disaster responses. However, this event was localized in
significance, since the Bonfire was a student tradition specific to Texas A&M
and not well understood elsewhere. Even though it was nationally publicized,
those who were most affected by it were also those who were part of the
literal community affected. Hence the reaction was a classic "disaster
syndrome," and like those caused by natural disasters such as tornadoes and
floods, it provoked no joke cycle outside of those directly affected, even
though humor must have played some ephemeral role among the emergency
workers directly involved.
By contrast, when large numbers of persons distant from the tragedy are
involved in an intensive way by the media, the response is paradoxical.
Certainly viewers respond with understandable horror to death and hardship.
But, as Elliot Oring (1987) and Christie Davies (1999) have both argued, the
medium through which we witness horror juxtaposes it dissonantly with other
media images: innocuous stories on other channels, commercials for brand
name materials, the careers of other celebrities. Having already magnified the
impact of the terrorist attacks through intensive and repetitive broadcasting of
the images, the media in this case added an additional level of dissonance when
they quickly attempted to provide professional advice on how best to respond
to this shock. This increased institutionalization--in which the media can both
provoke and modulate the grief process--has already provoked grassroots
anger. Thus shock over the actual events becomes necessarily intertwined
with resentment over the way in which we learn about them. Classic "media
disasters" have regularly led to cycles of widely travelled, documented cycles
of jokes:
- 1963 JFK assassination (Wolfenstein and Kliman 1965: 67)
- 1966 Aberfan School disaster (Davies 1990: 56)
- 1978 People's Temple/Jim Jones mass suicides (personal collection)
- 1983 Korean jetliner shot down by Russian Air Force (personal
collection)
- 1984 Union Carbide industrial accident in Bhopal, India (personal
collection)
- 1985 Achille Lauro highjacking/murder of Leon Klinghoffer (personal
collection)
- 1986 Challenger Shuttle explosion (Simons 1986, Smyth 1986, Oring
1987, Ellis 1991)
- 1988 terrorist bombing of Pan Am 103 over Lockerbie, Scotland
(personal collection)
- 1988 explosion and fire on Alpha Piper oil platform (personal collection)
- 1997 mass suicide of Branch Dravidians in Waco (Rec.humor.funny
jokes 1998)
- 1997 Princess Diana's death (Davies 1999)
- 2000 Concorde airline crash (personal collection).
True: the September 11 terrorist acts had a much greater death toll and so
directly impacted many more Americans than did these previous events. Still,
the media coverage broadcast this impact to an even broader audience, which,
like those involved in previous media disasters, were not directly involved.
When humor, the natural way of resolving such incongruities, is socially
suppressed, it tends to emerge dramatically, at the end of this latent period in
clusters, circulate actively for a short time, then fade away. Such a wave of
humor signals Americans' desire to resolve the key dissonances in the media
coverage of disasters, gain control over them, and so reach closure in their
grieving process. As Christie Davies argues, "the flourishing of jokes about
specific shocking events in the last thirty years or so is a product of the rise of
the mass media and in particular of television and of the direct, dogmatic and
yet ambiguous and paradoxical way in which accidents and disasters are
presented to the public by the media" (1999).
In short, judging from the similarity of the media coverage of the current
terrorist attacks, we can predict that the terrorist events will produce an
emergent cycle of topical jokes. Based on previous studies of disaster humor,
particularly those published in the wake of the Challenger shuttle disaster, we
can make educated predictions about the role of humor in events such as the
terrorist attacks. For this reason, this paper proposes a set of empirical
projections, for what we can expect to see. Since "WTC jokes" (as I will
term the genre) do not currently exist1 this list can serve as a set of falsifiable
hypotheses that we can use to focus our observations of such humor, if and
when it does emerge.
1. This cycle will emerge, in a series of waves, after a period of latency.
We have noted that humor is typically suppressed during the early stages of
response to the disaster. A similar reaction was noted in previous tragic
incidents, where joking on the subject was strongly criticized, both on the
public and private levels. The Shuttle disaster, for which we have the best
national data, produced a latency period of 17 days (other, less stressful
events seem to have had somewhat shorter periods). Because the intensity of
the national reaction to the terrorist bombings was at least as strong as that
produced by the Challenger tragedy, it is reasonable to expect that the latent
period will last as long, perhaps a little longer. I therefore predict that the first
joke cycles will reach public attention 17-22 days after the tragedy, or in early
October 2001.
Further, these jokes will emerge in more than one wave. My study of the
Challenger jokes and the more restricted cycle of jokes that emerged after
Pennsylvania politician Budd Dwyer committed suicide before a television
camera shows that these jokes do not all appear at one time, but appear a few
at a time. The Challenger jokes first referenced a complex mix of reactions
but concentrated on denial, displaced anger, and desire to find and assign
blame. These are part of the normal grief process, and already we see these
themes in the statements of public officials and people-on-the-street. I'm
already struck by how many people found the video footage of the real Trade
Center disaster strikingly similar to the special effects in popular action movies
like the Die Hard series. This resembles some of recursive elements in
previous topical jokes, in which details from a real catastrophe are equated
with a special effect in a movie (or beer commercial!) which is, in turn,
designed to simulate a real catastrophe. 2
A second wave, emerging a week later, focused more specifically on "gross"
elements referencing clever ways to allude to violent death. This second wave
was especially prominent in the Challenger cycles and indeed has characterized
a number of cycles of disaster jokes inspired by horrific events in which
people were not only killed, but their bodies burned, dismembered, or
vaporized as well. (Davies 1990 notes that smaller-scale disasters, such as the
1987 fire at the Kings Cross station of the London Underground, likewise
produced topical jokes, even though the loss of life was not as great as many
other disasters.)
However, the duration of such cycles has always been short-lived. This
appears to be a natural function of the ephemeral role that humor plays in
responding to disaster; Moran and Massam (1997) noted that researchers have
always found it difficult to get rescue workers to recall specific instances of
humor some time after the event in which it emerged. Again, studies of the
Challenger cycle record the most specific data, which showed the jokes
reaching a peak of popularity about a month after the shuttle exploded and
disappearing rapidly from tradition two weeks later (Ellis 1991: 115-16)
Overall, the active phase of joking covered no more than a month, at which
point informants increasingly found it difficult to remember any of the items
they had heard. If the WTC jokes are similar in intensity, we can predict that
joking will be most prevalent during the first two weeks of October 2001 and
be essentially finished by the end of the month. However, Challenger jokes
circulated mainly by word-of-mouth. It remains to see whether the Internet
will have a major impact on the timing and duration of this cycle.
2. One or more of the common WTC jokes will reference the dominant
visual images of the tragedy. Simon Bronner's study of adolescents'
"gross" jokes (1985), suggests that the content of the humor that they find
most satisfying matches closely the conflicts that they find most threatening at
that moment in their development. Hence jokes about female menstruation are
most told by males at an age when they are coming to terms with their own
sexual changes, but are not appreciated by younger males and not found funny
by older males. This suggests that one role of humor is to take an image that
embodies a current threat and defuse it by turning it, at least partially, into a
joke. In fact, many previous disaster jokes have focused on the most
memorable moment of the tragedy, which typically has been viewed and
re-viewed on television coverage With the JFK assassination, this was the
poignant reaction of the President's children to the funeral, while in the
Challenger disaster, it was the fireball that marked the moment that the shuttle
disintegrated in mid-air.
One of the dominant factors of media coverage was the way in which it
allowed a wide audience to witness a moment of graphic death and implied
dismemberment of bodies through the crashes, the many persons who leaped
to their deaths from the towers, and the final collapse of the buildings.
Grimly, rescuers have reported finding few identifiable bodies or body parts in
the wreckage. As with the Challenger disaster, as Oring (1987) observed,
such an event was deemed viewable because the specifics of death were left
to the audience's imagination. However, compelling bystanders to view death
places an intense strain on private and public language.
Since the explosions and ultimate collapses of the WTC towers were
repeatedly aired and featured on front pages throughout the country, it is
logical to expect that WTC jokes will also focus on these images.3 Further,
since no dominant image emerged for either the Pentagon or Flight 94 crashes,
and since many more casualties resulted from the WTC attacks, then all or
nearly all the items will focus on the New York tragedies (hence I propose
"WTC jokes" as a term for this tradition).
3. The WTC jokes will recycle elements from previous cycles.
Smyth (1986) and Bronner (1988: 129-30) have noted that many of the
Challenger jokes had previously circulated about previous tragic events, or at
least matched their format. Similarly, contemporary legends frequently
recycle motifs and plot ideas from earlier traditions (e.g., "The Choking
Doberman," studied in detail by Brunvand 1984: 3-49). Conspiracy theories
remain yet another area of tradition in which concepts have been freely
adapted to fit emerging events (Yarbrough 1998, Ellis 2000). Previous cycle
jokes have found clever ways to express horrific deaths, and we can expect
many of the same plays on words to emerge. (I could cite examples here but
choose not to, so as not to be accused of creating the tradition that I infer will
emerge.)
The WTC jokes will recycle other traditional elements, particularly ethnic
stereotypes such as emerged in cycle jokes during the Persian Gulf conflict.
We can expect several of the jokes to make allusions to other, more trivial
televised materials, particularly advertising slogans and popular media figures.
Given the presence of Chelsea Clinton near the site of the attacks, it is also
likely that the Clintons, subjects of an extensive joke cycle, will also appear in
one or more of these jokes.
4. The dominant mode of distributing WTC jokes will be e-mail.>
While previous collections from before 1987 stressed oral tradition, the
anonymity of frequently-forwarded messages has quickly made this the
preferred mode of circulating topical humor. Judging from previous cycles
(particularly the Princess Di jokes) we can expect that they will circulate in
lists of 3-8 brief texts, with little comment added by either the compiler or the
forwarder. This will make gathering contextual information difficult for
folklorists. However, if the demographics of the tradition are similar to those
observed for the Challenger jokes (Ellis 1991), we would expect that
- More males would compile and distribute these WTC joke lists than
females.
- More females than males would claim no active involvement in creating and
circulating these jokes.
- Nevertheless, if surveyed, males and females would show little
difference in the kinds of jokes they remember hearing.
The role of e-mail in responding to events such as this is a relatively new
factor in folkloristics. Where traditionally, folklore has been seen as a
localized phenomenon, a community's or group's response to stress, media
disasters rely on the instantaneously global nature of such events. The
increased internationalism of email conduits now makes it normal, even
commonplace, to exchange impressions and reactions across continental and
even linguistic barriers. Thus it may be that topical humor may reflect this
"community of the world," just as many of the immediately circulating
messages stressed images of a worldwide response to the tragedy. Comparing
the content and form of these jokes to previous oral-based collections may
reveal some significant ways in which the Internet has impacted the folk
process.
Conclusion. The emergence of WTC humor will certainly be seen as a social
problem. The jokes will be strongly resisted by cultural custodians, particularly
teachers, who will respond to them with "indignation and dismay" (as
Wolfenstein and Kliman [1965: 67] noted of the JFK jokes). They will be
widely mentioned in media editorials, usually as an indication of a "sick" state
of mind. Such a debate will obviously make it very difficult for folklorists to
carry out competent fieldwork in this area. (During a previous investigation, a
colleague of mine destroyed a set of questionnaires on the topic, because in his
estimation the responses were "wicked.")
Given the ephemeral nature of such events, it is essential to record data at the
most active point of the cycle, since topical jokes (like contemporary legends)
are traditions with an intrinsically short half-life. We either document them at
the time they are relevant, or we are reduced to making impressionistic
interpretations based on partial recollections. To this point, the reactive role of
our research has allowed the media to set the terms for our agenda, and to
sidestep the troubling political implications of suppression of humor. Let us
therefore accept, with Alan Dundes (1987: 80) and others, that joking is an
inevitable and socially therapeutic factor in the human response to disaster,
and try to discern exactly what themes emerge from the coming WTC joke
cycle.
Therefore, this piece is the first of two essays, the second of which will
comment on the extent to which the folk process actually produced jokes of
with the features I have predicted. At the same time, I request that folklorists
make an effort to observe and document this emerging tradition in a way that
will test the hypotheses given above and provide the data needed to revise
them, if necessary. Rather than react to a tradition (and one that is so
ephemeral that it is difficult to reconstruct from memory), we should attempt
to capture folklore as a process. For this reason, I would like to hear from as
many observers as possible, receiving not only texts of the jokes themselves
but data that would help put them into context:
- When did a given joke first appear in your area?
- How popular is it among your area's population?
- What are the ages/genders of those who report them?
- Why do you think this joke is funny (or not funny)?
A simple questionnaire or class survey would be enough to get meaningful
data of this sort. Further, we can predict that the WTC jokes will circulate in
many different forms and contexts, and so folklorists should make a particular
effort to record them in as many variant forms as possible.
We may have to concede that such jokes have no single identifiable cultural
function. Yet their appearance will signal that Americans have gotten over
their shock and are ready to return to "normal" life. As Bruce Janoff has
suggested, black humor may not simply be pessimistic or amoral, but simply a
way of expressing "a terrain of terrifying candor concerning the most extreme
situations" (1974: 303). A primary function of disaster joking is the desire to
"speak the last word" about essentially unspeakable events. It is an attempt to
craft language adequate to the calamity we have been persuaded to view, to
"name" dissonant images and so create models of comprehending such
horrific. Humor, when it emerges, will join the many other strategies
Americans have generated to find closure.
Already there have been prayer meetings, vigils, and masses already being held
to express sorrow and provide immediate reassurance. The dead (in particular
the emergency squads who were especially hard hit in NYC and the
passengers on board Flight 93 who prevented it from reaching its target) are
seen as martyrs to a new, faceless style of warfare that has become the norm.
I expect the three crash sites to become centers of ritual visits and gifts to the
dead, many richly symbolic and meaningful to someone who has lost a family
member or friend. Certainly some permanent memorial will mark these sites,
even as the buildings are reconstructed. And certainly some regular moment
of silence and reflection will mark the anniversary of nine-one-one, as I
already hear the date being called. (Sept. 11 = 9/11)
Nevertheless, an essential phase of this coping response includes joking about
the event. Humor is a powerful way to test and reaffirm cultural values, and
when people are healed enough, this response will reaffirm our human ability
to put mega deaths into perspective and choose to live on.
Note
* My thanks to several people who took time to make suggestions on preliminary drafts of this piece, during a difficult time for Americans and for folklorists in particular. These include Camille Bacon-Smith, Simon Bronner, Christie Davies, Anna Gui
gne, Sandy Hobbs, and Alan E. Mays.
1. Up to October 3, only a few items have come to my attention, many of them from overseas, where, as early as the week after the tragedy, TV viewers were increasingly objecting to the intensive broadcasting of the
affair (Guigne 2001). The only one that appears to have had any currency is a British item concerning an incompetent military
response by the Irish government. Nevertheless, a number of message boards have expressed similar beliefs that a "sick joke" cycle will eventually emerge (Mays 2001).
2. Also I'm reminded of the way in which the actor Vic Morrow was actually killed in 1982 during the filming of a
special effect for the movie Twilight Zone, and how actual footage showing the tragedy was broadcast on television.
This event, too, produced topical humor, some of which inspired jokes later applied to the Challenger disaster
(Smyth 1986: 250).
3. The first clearly "black humor" item, sent to me on October 3, 2001, from England (see note 1 above), does in
fact match this prediction. Similarly, my observation of commemorative t-shirts and other material culture
responses to the events have focused on the World Trade Center. Some explicitly play on the irony of the disaster's
date, with the twin towers forming two numeral "one's" in "September 11, 2001."
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