Courses
Broadcasting, Telecommunications, and Mass Media
5011 (400). Introduction to Communication Concepts. (4 s.h.)
Introduction to Broadcasting, Telecommunications, and Mass Media study through an examination of core concepts, theories, and areas of study.
5012 (512). Quantitative Communication Research Methods. (4 s.h.)
Prerequisite: BTMM 5011 (400) & 5114 (411).
Study of parametric and nonparametric statistics and electronic data processing in the context of mass communication research problems, with an emphasis on multivariate analyses.
5021 (520). Mass Communication Institutions. (4 s.h.)
Prerequisite BTMM 5011 (400) & 5114 (411).
History and societal role of the mass media with an emphasis on the internal structure and workings of the mass media industries and their interaction with government and the public.
5041 (540). Communication Content and Behavior. (4 s.h.)
Prerequisite: BTMM 5011 (400) & 5114 (411).
Research and theory on mass media artifacts and their socialization functions, including study of content analysis, interviewing, observation, and experimental methods.
5110 (588). Introductory Topics in Broadcasting, Telecommunications, and Mass Media. (4 s.h.).
Rotating special topics course.
5114 (411). Communication Research Methods. (4 s.h.)
The underlying philosophy and survey of research methods as tailored to media issues. Topics include market research, rating systems, polling, surveys, depth interviews, content analysis, focus groups, ethnography, and field and laboratory experiments.
5310 (589). Introductory Topics in Broadcasting, Telecommunications, and Mass Media. (4 s.h.).
Rotating special topics course.
5655 (560). Communication in Organizations. (4 s.h.)
Prerequisite: BTMM 5011 (400) & 5114 (411).
Review of theories of organizational structure, their relationship to broadcasting and mass media processes, and current practices and underlying communication systems which support them.
5701 (570). Graduate TV Production. (4 s.h.)
Prerequisite: Permission of the instructor.
Radio, television, and computer technologies to produce entertainment, corporate, and public-oriented programming for network, cable, schools, and other profit and non-profit organizations.
5788 (577). Television Production Workshop. (8 s.h.)
Prerequisite: Permission of the instructor.
Development of weekly half hour television programs exploring Philadelphia. Focuses on meeting professional standards in content, form, and technical quality. Summer only.
5887 (571). Graduate Radio Workshop. (4 s.h.)
Prerequisite: Permission of the instructor.
Students design and produce radio announcing and talk show projects.
8110 (688).. Intermediate Topics in Broadcasting, Telecommunications, and Mass Media. (4 s.h.)
8221 (623). History of Telecommunications. (4 s.h.)
Prerequisite: BTMM 5021 (520).
Examination of the social, political, and technological history of electrical communications in the U.S., from forerunners of the telegraph through the modern telephone and integrated services of digital and broadband networks.
8252 (722). Regulation and Public Policy. (4 s. h.)
Discussion of the legal and ethical issues facing the media in an online environment.
8254 (744). Public Information Campaigns. (4 s.h.)
Prerequisite: BTMM 5011 (400) & 5114 (411).
Exploration of techniques and issues in information campaigns regarding health, energy conservation, environmental protection, and other topics, and campaigns' effects on public knowledge and behavior. Students conduct an actual campaign on campus.
8310 (689). Intermediate Topics in Broadcasting, Telecommunications, and Mass Media. (4 s.h.)
8421 (731). Third World Mass Media. (4 s.h.)
Prerequisite: BTMM 5021 (520).
Study of the ownership, control, and law of Third World media systems. Includes issues of imperialism, global culture, and development.
8441 (743). Mass Media and Children. (4 s.h.)
Prerequisite: BTMM 5011 (400) & 5114 (411).
Influence of the media on children's development. Includes problems of studying socialization effects, media usage patterns, functions of the media, effects on family interaction, social class and race, political socialization, sexual behavior, consumer behavior, music, and aggression.
8446 (646). Psychological Processing of Media. (4 s.h.)
Prerequisite: BTMM 5051 (540).
Research and theory concerning the contemporary psychological significance of media. Topics include attention, memory, comprehension, emotional response, arousal, picture perception, unconscious processing, and person perception as they relate to traditional (radio, TV, print, film) and emerging (virtual reality, teleconferencing) media.
8457 (647). Political Communication. (4 s.h.).
Prerequisite: 400, 411.
Covers political communication theories, modes, means and institutions and serves as an introduction to how communication scholars study politics and the media.
8471 (633). Global Telecommunications. (4 s.h.)
Prerequisite: BTMM 5021 (520).
Study of the economic policy and technology of the emerging global communication system. Specific issues include transborder data flow, international organizations, and issues of cultural and national sovereignty.
8473 (735). Information Society. (4 s.h.)
Prerequisite: BTMM 5011 (400) & 5114 (411).
Covers origins of the information society, information as a commodity, micro and macro economics of information, globalization, identity and community online, privacy, security, intellectual property and new media, democracy online, and how to think about the future.
8614 (764). Creating a Media Business. (4 s.h.).
Principles of building one's own media business. Planning for a profit or non-profit media organization including market assessment, financing, and contracting.
8657 (657). Broadcast and Cable Management. (4 s.h.)
Prerequisite: BTMM 5655 (560).
Marketing strategies for networks, stations, and cable systems. Topics included relationships with government, networks, employee groups, and ownership; personnel policies and supervision, budgets and reports.
8741 (775). Cybermedia Workshop. (4 s.h.)
Hands-on development of content using new media forms. Students are involved in the design, scripting, and production of one or more programs. Projects may include interactive programs, "edutainment" games, multimedia presentations, and other digital content for distribution to business, schools, or consumers.
9333 (new). Master Colloq/Comp Exam. (2 s.h.).
Comprehensive examination colloquium required for all MA students.
9845 (945). MA Colloquium. (1 s.h.)
Current problems and opportunities in the field, discussions and presentations of current research, and lectures by senior scholars.
9983 (991). Directed Readings in Communication. (1-4 s.h.)
Tutorial course supervised by a specific BTMM faculty member.
Obtain required form from SCT Graduate Office (344 Annenberg Hall).
9985 (961). Internship. (1-4 s.h.)
Open only to BTMM MA students with at least 28 semester hours completed.
Students work as unpaid interns at compatible media industries and organizations.
Enrollment limited to availability.
9991 (992). Directed Projects in Communication. (1-8 s.h.)
Tutorial course supervised by a specific BTMM faculty member.
Obtain required form from SCT Graduate Office (344 Annenberg Hall).
9996 (993). MA Thesis/Project. (1-8 s.h.)
Open to BTMM MA candidates.
No more than six credits may be counted toward the degree. See BTMM Policies and Procedures.
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Updated 10.2007