2008 - 2009 Site Archive



Graduate Bulletin

Marketing, M.S.

Concentration: Marketing Management


Admission Requirements and Deadlines

Application Deadline:

Fall: June 1                                            [March 15 for international applicants]

Spring: September 30                          [August 1 for international applicants]

Completed applications are processed throughout the year as they are received. International students who miss the deadline are required to submit to Temple University an evaluation of their transcript by an approved educational evaluation firm.

Letters of Reference:

Number Required: 2

From Whom: Letters of recommendation should be obtained from college/university faculty members familiar with academic competence and/or an immediate work supervisor.

Coursework Required for Admission Consideration:

Three tracks are available in the Master of Science in Marketing Program. Students in all three tracks require the foundation courses, which include:

ACCT 5001: Financial and Managerial Accounting

ECON 5001: Managerial Economics

FIN 5001: Financial Analysis and Strategy

MKTG 5001: Marketing Management Strategy

MSOM 5001: Operations Management

STAT 5001: Quantitative Business Methods

These courses may be waived by the program advisor based on appropriate past coursework. Students in all three tracks also complete a Field Research Project.

Bachelor's Degree in Discipline/Related Discipline:

A baccalaureate degree is required, although it need not be in a business discipline.

Statement of Goals:

Two essays are required. See the Fox School of Business and Management website at www.fox.temple.edu/mbams/faq.html.

Standardized Test Scores:

The GRE/GMAT is required. Quantitative and verbal scores on the GRE should be in the 50th percentile or above. Scores under 500 on the GMAT are not considered for the M.S. program.

Minimum TOEFL score needed to be accepted: 550 paper-based, 213 computer-based, or 79 internet-based.


A resume is required.

Transfer Credit:

Upper-level graduate credits from an accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements
General Program Requirements:

Number of Didactic Credits Required Beyond the Baccalaureate: 30


Required Courses:

The M.S. program in Marketing Management seeks to train students to develop and implement marketing strategic plans and programs. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of marketing strategy planning and development, with particular emphasis on middle-level strategic management issues (product development and management, pricing, promotion, sales, and distribution and logistics); and (3) quantitative support available for strategic marketing planning. Furthermore, students must demonstrate proficiency in the written and oral communication of plans and programs. The program offered by the Fox School is appropriate for students who want to work in strategic marketing planning and related areas (e.g., sales management, brand management, and product/product line management) for a large-scale corporation, a small business, a start-up company, or an agency or consulting house.

Marketing Requirements:

MKTG 5101: Consumer and Buyer Behavior


MKTG 5102: Marketing Communications

MKTG 5103: Marketing Research:Techniques and Application

MKTG 5104: Managerial Decision Strategies in Marketing

MKTG 5105: Electronic Commerce

MKTG 5107: Product Management

MKTG 5502: International Marketing Management

Three Selected from these Related-Discipline Requirements:

FIN 5104: Asset Management

GSM 5101: Foundations of Strategic Management

GSM 5103: Management of Technology and Innovation

GSM 5105: Industry Competitive Analysis

GSM 5501: Operation of the Multinational Firm

Field Study

MKTG 5182:  Directed Study in Marketing (3 s.h. required)

Internship: No internship is required.

Language Examination: No language examination is required.

Program Contact Information:

Fox School of Business and Management

1515 Market Street, Suite 401

Philadelphia, PA 19102






215-204-1632 (fax)

Department Information:

Fox School of Business and Management

1515 Market Street, Suite 401

Philadelphia, PA 19102






215-204-1632 (fax)

Department Contacts:


Natale Butto

Director of Graduate Admissions

LL5 Speakman Hall (006-00)

1810 North 13th Street

Philadelphia, PA 19122






215-204-1632 (fax)

Program Coordinator:

Professor James Hunt




Graduate Chairperson:

Professor Richard Lancioni





About the Program

The Fox School of Business and Management offers M.S. programs through which students acquire in-depth knowledge of one business discipline. These programs are ideally suited for the business professional who wishes to develop advanced mastery of one business specialization. Our approach to graduate education helps develop practical expertise through case analyses and presentations, interaction with business practitioners, and team projects. The Fox School prepares students to step immediately into key management roles in highly specialized fields. The Fox School is the region's second largest business graduate school with over 1,300 students studying in 35 graduate business areas of concentration.

Time Limit for Degree Completion:  6 years

Campus Location:

Center City, Fort Washington

The business foundation and advanced management classes are offered at both campuses throughout the year but not necessarily in the same semester. Upper-level courses are not offered at all campuses. Courses are also offered online.

Full-Time/Part-Time Status:

Students are required to complete the degree program through classes offered after 4:30 p.m. Students are also able to complete the degree program on a part-time basis (8 credit hours or less per semester).

Department Information:

Fox School of Business and Management

1515 Market Street, Suite 401

Philadelphia, PA 19102






215-204-1632 (fax)

Interdisciplinary Study:

Not applicable.


Research is supported by the Fox School of Business and Management's Advanta Center for Financial Services Studies, the Center for e-Marketing, the Center for Healthcare Research and Management, the Ethics Resource Center, the Irwin L. Gross eBusiness Institute, the Innovation and Entrepreneurship Institute, the Institute of Global Management Studies, the Safeguard Scientific Center for Economics Education, and the Small Business Development Center. Research interests of the Fox School faculty are also supported by numerous centers and institutes throughout Temple University.  The Marketing Department's faculty conduct research in chaos theory, e-commerce, and product management.

Study Abroad:

The Fox School offers graduate-level courses during the summer at its Rome, Italy campus.


The Fox School of Business and Management is highly ranked. Current ranking information may be viewed at the following website:



All Fox School of Business and Management graduate business programs are accredited by the Association to Advance Collegiate Schools of Business International (AACSB International), the association for management education.

Areas of Specialization:

To gain mastery, students complete a minimum of ten advanced level courses (5000 level or above) beyond either the prerequisites or foundation curricula.

Job Placement:

Graduates of the Fox School of Business and Management obtain jobs in computer/information technology; consulting; consumer products and services; energy/utilities; financial services/banking; government; healthcare; industrial products and services; manufacturing; pharmaceuticals; telecommunications; and tourism/transportation.


Not applicable.

Non-Degree Student Policy:

Students with an undergraduate GPA of 3.0 or above may take classes on a non-matriculated basis. Non-matriculated students can take a maximum of 9 credit hours. Any additional courses require the student to be matriculated in a program.

Financing Opportunities

The Fox School has a limited number of graduate externships for assignments in academic and administrative departments. Work assignments are generally administrative in nature and may include word and data processing. An extern provides up to 20 hours of service per week. Students are required to submit applications directly to the department in which they wish to be appointed.

Updated 9.30.08