Graduate Bulletin

Marketing, M.S.

Concentration: Marketing Research


Admission Requirements and Deadlines
Application Deadline:

Fall: June 1

[March 15 for international applicants]

Spring: September 30                        

[August 1 for international applicants]

Completed applications are processed throughout the year as they are received. International students who miss the deadline are required to submit to Temple University an evaluation of their transcript by an approved educational evaluation firm.

Letters of Reference:

Number Required: 2

From Whom: Letters of recommendation should be obtained from college/university faculty members familiar with academic competence and/or an immediate work supervisor.

Coursework Required for Admission Consideration:

Three tracks are available in the Master of Science in Marketing Program. Students in all three tracks require the foundation courses, which include ACCT 5001: Financial and Managerial Accounting; ECON 5001: Managerial Economics; FIN 5001: Financial Analysis and Strategy; MKTG 5001: Marketing Management Strategy; MSOM 5001: Operations Management; and STAT 5001: Quantitative Business Methods. These courses may be waived by the program advisor based on appropriate past coursework. Students in all three tracks also complete a Field Research Project.

Bachelor's Degree in Discipline/Related Discipline:

Bachelor degree required, not necessarly in business discipline

Statement of Goals:

Two essays are required. See the Fox School of Business and Management website at

Standardized Test Scores:

The GRE/GMAT is required. Quantitative and verbal scores on the GRE should be in the 50th percentile or above. Scores under 500 on the GMAT are not considered for the M.S. program.

Minimum TOEFL score needed to be accepted: 550 paper-based, 213 computer-based, or 79 internet-based.


A resume is required.

Transfer Credit:

Upper-level graduate credits from an accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements
General Program Requirements:

Number of Didactic Credits Required Beyond the Baccalaureate: 30

Required Courses:

The fundamental role of research is to identify and collect information that is germane to the solution of a particular problem or to the identification of a potential opportunity. As such, research is a component within a larger decision-making system. Our philosophy is that basic competence in the area of research must be developed within the larger decision-making context. The candidate will meet with the departmental M.S. advisor to determine which of the following proficiencies in the core business curriculum must be satisfied: Computer and Information Sciences, Economics, Management, Marketing, and Statistics. Minimum proficiencies in the above courses are established by maintaining a "B" average in this core curriculum. Students who have received an undergraduate degree in business from an AACSB-accredited university may waive all or a portion of the courses in this core curriculum. Students will be advised at the time of admission whether proficiency deficiencies must be rectified.

Marketing Requirements:

MKTG 5101: Consumer and Buyer Behavior

MKTG 5102: Marketing Communications

MKTG 5103: Marketing Research

MKTG 5104: Marketing Strategy

Methodology Requirements (Select Two):

ED PSY 627: Introduction to Research Design

ED PSY 629: Test Construction and Validation

PSY 621: Seminar in Experimental Design

STAT 511: Sampling Theory

STAT 522: Design of Experiments

STAT 554: Survey Techniques for Business

Statistics Requirements (Select Three):

PSY 522: Graduate Statistics I

PSY 523: Survey of Multivariate Techniques

PSY 524: Graduate Statistics II

STAT 8103: Statistical Methods I

STAT 8004: Statistical Methods II

STAT 8105: Time Series Analysis

STAT 8106: Linear Models

STAT 8108: Applied Multivariate Analysis

STAT 8113: Statistical Methods for Business Research II

STAT 8115: Nonparmetric Methods

STAT 8116: Categorical Data Analysis

Field Research Project.

Internship: No internship is required.

Language Examination: No language examination is required.

Culminating Events:

Consulting Project:

The student must demonstrate a capacity to integrate what has been learned in the context of a consulting project. Students will engage a client (nonprofit or not-for-profit organization) to frame and execute a research project to meet the client's needs. No formal defense is necessary. The program coordinator will evaluate the project along with any faculty the coordinator deems necessary.

Program Contact Information:

Fox School of Business and Management

1515 Market Street, Suite 401

Philadelphia, PA 19102



215-204-1632 (fax)

Department Information:

Fox School of Business and Management

1515 Market Street, Suite 401

Philadelphia, PA 19102



215-204-1632 (fax)


Department Contacts:


Natale Butto

Director of Graduate Admissions



215-204-1632 (fax)

Program Coordinator:

Professor James Hunt


Graduate Chairperson:

Professor Richard Lancioni


Robert Bonner

Assistant Dean, MBA & MS Programs


About the Program

The Fox School of Business and Management offers M.S. programs through which students acquire in-depth knowledge of one business discipline. These programs are ideally suited for the business professional who wishes to develop advanced mastery of one business specialization. Our approach to graduate education helps develop practical expertise through case analyses and presentations, interaction with business practitioners, and team projects. The Fox School prepares students to step immediately into key management roles in highly specialized fields. The Fox School is the region's second largest business graduate school with over 1,300 students studying in 35 graduate business areas of concentration.

Time Limit for Degree Completion: 6 years

Campus Location:

Center City, Fort Washington

The business foundation and advanced management classes are offered at both campuses throughout the year but not necessarily in the same semester. Upper-level courses are not offered at all campuses. Courses are also offered online.

Full-Time/Part-Time Status:

Students are required to complete the degree program through classes offered after 4:30 p.m.  Students are also able to complete the degree program on a part-time basis (8 credit hours or less per semester).

Department Information:

Fox School of Business and Management

1515 Market Street, Suite 401

Philadelphia, PA 19102



215-204-1632 (fax)


Interdisciplinary Study:

Not applicable.


Research is supported by the Fox School of Business and Management's Advanta Center for Financial Services Studies, the Center for e-Marketing, the Center for Healthcare Research and Management, the Ethics Resource Center, the Irwin L. Gross eBusiness Institute, the Innovation and Entrepreneurship Institute, the Institute of Global Management Studies, the Safeguard Scientific Center for Economics Education, and the Small Business Development Center. Research interests of the Fox School faculty are also supported by numerous centers and institutes throughout Temple University. The Marketing Department's faculty conduct research in chaos theory, e-commerce, and product management.

Study Abroad:

The Fox School offers graduate-level courses during the summer at its Rome, Italy campus.


The Fox School of Business and Management is highly ranked. Current ranking information may be viewed at the following webiste:



All Fox School of Business and Management graduate business programs are accredited by the Association to Advance Collegiate Schools of Business International (AACSB International), the association for management education.

Areas of Specialization:

To gain mastery, students complete a minimum of ten advanced level courses (500 level or above) beyond either the prerequisites or foundation curricula.

Job Placement:

Graduates of the Fox School of Business and Management obtain jobs in computer/information technology; consulting; consumer products and services; energy/utilities; financial services/banking; government; healthcare; industrial products and services; manufacturing; pharmaceuticals; telecommunications; and tourism/transportation.


Not applicable.

Non-Degree Student Policy:

Students with an undergraduate GPA of 3.0 or above may take classes on a non-matriculated basis. Non-matriculated students can take a maximum of 9 credit hours. Any additional courses require the student to be matriculated in a program.

Financing Opportunities

The Fox School has a limited number of graduate externships for assignments in academic and administrative departments. Work assignments are generally administrative in nature and may include word and data processing.  An extern provides up to 20 hours of service per week. Students are required to submit applications directly to the department in which they wish to be appointed.

Updated 5.18.07