Folklore and Communications: A Special Issue
In the early months of our collective search for New Direction in
Folklore, we discovered in each other a range of interests that far exceed
traditional definitions of folklore. Folklore did not have a
relevance problem, as many detractors had claimed; it seemed,
rather, that folklore studies had a public relations problem. We
were studying living, exciting, expressive culture all around us,
some finding insights into the mind of contemporary America while
others studied the world farther afield. Our methods were sound,
our theories productive, and our debates lively.
Among our differences, we recognized a common denominator that
bound us together: a more exacting definition of relevance than
some in our field have used. Our work was relevant in the world
outside of academia, in the public sector, and our work was
relevant inside the academy, across disciplines. In folkloristics,
precisely because it is so interdisciplinary, we had a powerful
tool for understanding the world and ourselves by looking at
expressive culture. So, in those early months we decided on a
goal: to bring an understanding of the field of Folklore to a
wider audience, including the many disciplines whose paths we
cross in the academy.
This issue of the Impromptu Journal, I am proud to say, makes a
first powerful step in that direction. Our three articles each
approach a topic of interest in the field of communications--comic
books, the spread of conspiracy theories, experimental film--and
bring to those topics the broad range of approaches available to
folklorists today. In Folklore and the
Comic Book: The Traditional Meets the Popular,Amanda Carson Banks and Elizabeth E. Wein begin with the quote, "What
is the functional equivalent of the folktales and myths of
the past in the technological and commercialized world of today?
The answer is to be found in comic strips, movies and dimestore
literature. It is to these that the folklorist must go if he
wishes to avoid becoming antiquated." They continue by questioning
the very foundation of the split in folklore scholarship that
divides us: the cultural folklorists v. The literary folklorists,
and determine, with Alan Dundes, that the study of folkloric
influences in literature, including the literature of comic books,
must be a study of culture. It is culture, they tell us, that
keeps certain traditional motifs alive in the literature and lets
others die. And in the popular literary form of comic books, we
find a complex use of these motifs both in pictures and in text.
Tyrone Yarbrough begins his article,
Consider The Source: Conspiracy Theories, Narrative, Belief
with an analysis of the conspiracy theories that
proliferated on the internet after the death of Princess Diana. By
parsing the most complex of these, the Merovingian conspiracy,
Yarbrough uncovers a deep and intricate history of belief in and
explanation of conspiracies. He goes on to examine briefly a wide
range of topics about which conspiracies have been widely
theorized, and then critiques the most common scholarly
"debunkers" who classify believers on conspiracies as paranoid and
illogical. By demonstrating that many conspiracy theories fall
into well known tale-types, Yarbrough moves us in a more fruitful
direction, studying conspiracy theory as folklore.
Few would intuit a connection between experimental film and
folklore, but in "Something Rich and Strange: Technologies of the
Sacred in Glassie and Greenaway,"Liz Locke, takes us on a
thoughtful mediation about life and finding beauty and the sacred
in the post-industrial world. She rejects Fricke's depiction of
the contemporary world as mad and out of control, and finds
beauty, the sense of awe that is the sacred, in the culture she
inhabits. In the artistic collaboration between director, actor,
and the hundreds of participants in the making of the multi-media
film Prospero's Books, Locke finds something "rich and strange"
and sacred in its affirmation of beauty through contemporary
technology.
These three articles engage materials that have recently come to
be considered the province of Communication and Media Studies.
But Folklore has been around much longer as a discipline, studying
related phenomena and bringing to that study the insights of more
than a hundred years of theory and method for the examination of
artistic expression. As these articles show in their diverse ways,
that depth of experience can unfold the hidden history of the most
contemporary of expressions and bring to light the hidden cultural
significance in even the most unlikely sources.
As editor, I stand in awe of our authors, who have brought to his
first special issue of the Impromptu Journal such a depth of
scholarly thought while opening their own hearts to give us rich
personal insight. We've set a high standard here. I challenge
you, the folklorists looking for a New Direction in Folklore: you
won't find it--but you can make it happen by putting your work,
and your heart, on the frontlines, as our authors have in this
issue.
Bibliography
Brednich, R.W. "Die Comic Strips als Gegenstand der
Erzahlforschung," Studia Fennica 20 (1976): 230-240.
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