Center for Professional Development in Career and Technical Education

 

College of Education, Temple University, Philadelphia, PA, 19122. Tel: (215)204-8374 Fax: (215)204-5154

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Marketing/Distributive Education

In collaboration with the College of Education, the Center provides programs that lead to a Bachelor of Science degree in marketing/distributive education. Students who plan to earn a degree in that discipline must complete all requirements in both Section A and Section B as outlined below.

Why consider a teaching career in marketing education?

Marketing/Distributive Education presents a promising future for persons in the teaching profession. With the recognition of the importance of distribution to our national economy, this field is important in preparing young people for employment. Enthusiastic support is offered by business firms and by state and national educational organizations. Many school districts need high-school marketing education programs. Qualified individuals have an excellent opportunity in the field as there is a great demand for teacher-coordinators. If you are (a) considering going to college, or (b) currently attending a community or junior college, or (c) an undergraduate student at a four-year college, you may have a bright future in marketing education.

What is marketing education in the high school?

Marketing Education is a program of instruction for high-school students and comprises the fields of Marketing, Management, and Merchandising. Classes are normally offered in the junior and senior years under the direction of a qualified teacher-coordinator. Programs at the postsecondary level in technical schools and community colleges are also becoming increasingly available.

What does this field of teaching offer?

Teaching in the field of Marketing Education combines the personal satisfaction of teaching with the enjoyment of public relations work in the marketing areas of business marketing, wholesaling, and service. If you like the prestige of teaching and working with business leaders and young people, you will find this a challenging and rewarding career.

What does a marketing education teacher-coordinator do?

A teacher-coordinator--

TEACHES several class periods daily of the recommended courses in the State program of instruction. Classes are usually taught during the morning hours.

ARRANGES for interviews and placement with cooperating business for the student-trainees enrolled.

COORDINATES the student's work experience with their classroom instruction.  Coordinating is usually done during the afternoon.

SPONSORS a student organization (DECA) composed of student-trainees enrolled in the Marketing Education Program.

FOLLOWS-UP graduates to assure successful employment.
 

Section A    Core Course Requirements

University and College of Education Core Course Requirements

 
Section B    Program Course Requirements

Marketing/Distributive Education  (43 semester hours)
 

Accounting 0001 Principles of Accounting (3 s.h.) 
HRA 0083 Organization and Management (3 s.h.) 
Journalism 0026 Introduction to Advertising
Law 0101 Law of Contractual Obligations
Marketing 0081 Introduction to Marketing (3 s.h.) 
Marketing 0160 Consumer Behavior (3 s.h.) 
Marketing xxxx Elective
 
Electives
 
CTE 0101 Principles of Career and Technical Education
CTE 0102 Methods in Career and Technical Education
CTE 0324 Cooperative Education
CTE 0330 Coordination Methods
CTE 0399 Supervised Work Experience
DE 0220 Product Information  OR
DE 0221 Color, Design and Fashion 
DE 0222 Teaching Sales, Advertising and Display 
ED 385 Student Teaching 
 
A minimum of 128 semester hours of applicable academic work are required for graduation. Elect Math 0015, SRAP, RCC, or

Military Science cannot be used to fulfill the credit requirements for graduation.

 
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