Risk Communication Laboratory

Selected Presentations

Ruzek, SB. “Developing Research Agendas with Clinical Applications Using Perceptual Mapping Methods.” Clinical Translational Research Seminar, Temple University School of Medicine (2007, November)

Gordon, TF, SB Ruzek, SB Bass, M Hagen, A Hanlon, A Hausman. “Mapping Public Perceptions of Avian Flu—A Statewide Survey: Using Perceptual Mapping to Model Perceptions and Design Health Campaign Strategy.”  American Public Health Association. Washington, DC.  (2007, November)

Ruzek, SB, K Lin, SH Ward, L Parameswaran, B Meyer, TF Gordon. “Using the Precaution Adoption Model to Understand Colorectal Cancer Screening Among African Americans: Implications for Media Agenda Setting to Reduce Health Disparities,” Poster presentation, National Conference on Health Communication, Marketing and Media: “Expanding Networks. Increasing Knowledge. Advancing Public Health” Centers for Disease Control and Prevention, Atlanta (2007, August)

Gordon, TF, SB Ruzek and SB Bass. “Using Perceptual Mapping, Eye-Tracking & Pupilometer Technologies with Functional-MRI To Design More Effective Health Marketing Strategies.” Poster presentation, National Conference on Health Communication, Marketing and Media: “Expanding Networks. Increasing Knowledge. Advancing Public Health.” Centers for Disease Control and Prevention, Atlanta (2007, August)

Gordon, TF.  “Advances in health campaign design via perceptual mapping: Determining strategy, tracking effects.”  Invited presentation to the Southern Center for Communication, Health, and Poverty, University of Georgia, Vicki Freimuth, Director. (2007, September)

Gordon, TF, Ruzek, SB., and Bass, SB.  “Using perceptual mapping, eye-tracking, and pupilometer technologies with functional-MRI to design more effective health marketing strategies. “ National Conference on Health Communication, Marketing, and Media: Expanding Networks, Increasing Knowledge, Advancing Public Health.  Centers for Disease Control and Prevention, Atlanta, GA, (2007, September)

Ruzek, SB, SB Bass, A. Hanlon, L Fleisher, N McKeown-Conn, I Inneh, TF Gordon.  “Gender Differences in Use of Internet Health Information Among Newly Diagnosed Cancer Patients.”  Poster presentation, Third Annual Women’s Health Interdisciplinary Research Symposium, Women, Health and Education: Creating Linkages, Center for Women’s Health Research, Leadership and Advocacy, Office of the Vice President for Research and Graduate Studies, Temple University. (2007, March)

Gordon, TF, SB Bass & SB Ruzek .  “Smallpox Preparedness:  Using Perceptual Mapping to Design Tailored Messages Promoting Smallpox Vaccination Among Emergency Room Healthcare Workers.” Presentation at the American Public Health Association Annual Meeting, Boston, MA. (2006, November)

Gordon, TF, SB Bass, A Hausman & SB Ruzek . “Using Perceptual Mapping to Model Perceptions of Disease & Disaster, Develop Message Strategies, Evaluate Message Impact, and Track Changes Over Time.”  Invited presentation to the Center for Biosecurity, Baltimore, Maryland.  (2006, September)

Gordon, TF & SB Bass .  Perceptual mapping and risk communication.  Invited Workshop, Public Health Institute:  Pennsylvania Public Health Association, Harrisburg, PA. (2005, September)

Hausman, A., A Grofebert, J. Bishop, TF Gordon & S Powell.  PREP: State of the art of mental health preparedness and response.  Conference poster session: 2004 EPA Region III Emergency Preparedness and Prevention.  Philadelphia, PA.  (2004, December)

Gordon, TF, SB Ruzek, SB Bass, A Hausman & B Seals.  A comparison of statewide emergency mental health plans for 'high impact' 9/11 states: New York, New Jersey, & Virginia.  Conference poster session: American Public Health Association.  Washington, D.C.  (2004, November)