Risk Communication Laboratory
Current & Recent Projects
"Using Perceptual Mapping to Develop Low Literacy CRC Screening Decision Aids"
PI: T. F. Gordon. Co-PIs: S. B. Ruzek and S. B. Bass.
Source: The National Cancer Institute (5R21CA120122-02).
The RCL is developing and testing materials to encourage low-literacy African Americans to take advantage of colorectal cancer screening. Screening rates among this population have been much lower than for other sub-populations and colorectal cancer incidence rates have been higher.
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“Mental Health Risk Communication for Emergency Preparedness—
PI: Alice Hausman, Co-Is: T. F. Gordon, S. B. Ruzek and S. B. Bass.
Source: PA Department of Health, Office of Public Health Preparedness
Phase I: Risk Communication for Emergency and Crisis Communication
This project assessed an existing PA Health Department emergency preparedness brochure, using eye-tracking and pupil-dilation technologies in conjunction with measures of physiological arousal.
Phase II: Risk Communication to Healthcare Workers for Smallpox Vaccination”
This project used perceptual mapping methods to study emergency health personnel perceptions of the unsuccessful CDC smallpox vaccination campaign,
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“Health Providers' Perceptions of HIV Prevention and Case Management”
PI: T. Gordon, Co-PIs: S. B. Bass & S. B. Ruzek
Source: Philadelphia Department of Public Health, Aids Activities Coordinating Office
This project assessed, via perceptual mapping analyses, how case managers perceive their clients and their roles in providing medical services to HIV/AIDS patients.
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Proposals Under Review
National Science Foundation
PI: S. B. Bass, Co-Is: T. F. Gordon, S. B. Ruzek and C. Parvanta
“Using Perceptual Mapping and Psycho-Physiological Measures to Develop and Test Smallpox Vaccination Messages to the General Public” NSF 06-509.
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National Institute of Environmental Health Science.
PI: S. B. Bass, Co-Is: T. F. Gordon, R. Patterson, & C. Parvanta
“Developing Risk Communication Materials for Radiological Terror Events for Low-literacy Populations” RO3 Research Proposal, PAR-06-132: Understanding and Promoting Health Literacy,
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