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  Academic Programs / Media & Communication

Strategic Communication

Cornelius Pratt, Ph.D., Chair
Weiss Hall 215
215-204-3214

cbpratt@temple.edu

http://smc.temple.edu/strc/

The Department of Strategic Communication educates students in the theory and practice of public communication and leadership, with the primary emphasis on communication and social influence or advocacy.  The department offers a bachelor's degree along with three concentrations that focus on persuasion, communication in organizations, and communication strategies for influencing internal and external audiences as well as a general concentration.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative average of 2.0 overall and in the major.  Students must meet: 

1. University requirements:

  • New students starting in the 2012-2013 academic year are required to complete the General Education (GenEd) curriculum.
  • All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are listed below and identified with the code "WI" in the Attribute column.

2. School of Media and Communication requirements
3. Major requirements in the department

  • No more than 12 STRC credits can be transferred to the major.

Department Requirements

All majors must complete at least 36 credit hours in Strategic Communication, including the department's four core courses (12 hours). Students must earn a "C" or better in the department's four core courses and in all other courses required for the major. Until students choose a concentration within Strategic Communication, they are enrolled in the general Strategic Communication major.

 

Strategic Communication Major Requirements
Department Core Requirements (12 s.h.)
Subject Course # Course Title Hours
STRC 1111 Public Speaking 3
STRC 1112 Communicating Leadership 3
STRC 2111 Introduction to Communication Theory 3
STRC 2112 Strategies & Tactics of Persuasion 3

 

Department Concentrations

The department offers the general sequence and three optional concentrations: Organizational Leadership, Public Relations, and Rhetoric and Public Advocacy.  In addition to completing the department core, students may select and fulfill the requirements of a concentration.  Students are also required to complete courses outside the school.

Strategic Communication General Sequence

Requirements for the general sequence in Strategic Communication include the following courses in addition to the Department Core requirements.

 

General Strategic Communication Degree (36 credits)  
Department Core Requirements (12 s.h.)  
         
Subject Course # Course Title Hours Attribute
STRC 2000+ Writing Intensive course 3 WI
STRC 2000+ Three courses at 2000-level or above 9  
STRC 3000+ Advanced writing intensive course 3 WI
STRC 3000+ Three courses at 3000-level or above 9  
Total credits required for the general sequence (includes department core courses) 36  

 


 

Organizational Leadership Concentration

The concentration in Organizational Leadership provides students with a thorough grounding in organizational and small-group communication.  Students' coursework in these areas will incorporate a special focus on both the theories and skills needed for the creation and maintenance of fruitful leader-follower relationships.

 

Organizational Leadership Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (15 s.h.)  
         
Subject Course # Course Title Hours Attribute
STRC 2661 Introduction to Organizational Communication 3  
STRC 2662 Leading Groups and Team Building 3  
STRC 3663 Research Methods (Prereq: STRC 2661) 3  
STRC 4696 Diverse Communication and Leadership (capstone, prerequisite:  STRC 3663) 3 WI
STRC 4774 Communicating Organizational Change (Prereq: STRC 2661) 3  
         
Organizational Leadership Concentration Electives (9 s.h.)  
Subject Course # Course Title Hours Attribute
Select three courses from the following, 1 of which must be WI:    
STRC 2296 Rhetoric of Social Movements 3 WI
STRC 2496 News Writing and Media Relations 3 WI
STRC 2552 Introduction to Public Relations 3  
STRC 2671 Leading Mediated Groups & Organizations 3  
STRC 2672 Global Communication & Leadership 3  
STRC 3396 Rhetorical Criticism (Prereq:  STRC 2221) 3 WI
STRC 3670 Special Topics in Organizational Leadership 3  
STRC 3685 Internship in Organizational Leadership (Prereq:  see http://smc.temple.edu/strc/internships/) 3  
STRC 3801 Intercultural Communication 3  
STRC 4670 Special Topics in Organizational Leadership 3  
STRC 4775 Health Communication 3  
STRC 4879 Collaborative Advocacy 3  
     
Ideas for electives outside the department:    
Subject Course # Course Title Hours Attribute
AOD 1166 Interpersonal Communication Through the Life Span 3  
AOD 2214 Conflict & Communication 3  
American Studies 1042 Work in America 3  
History 3811 World Economy Since 1945 3  
Human Resource Management 2501 Introduction to Human Resource Management 3  
Management Information Systems 2101 Information Systems in Organizations 3  
Philosophy 1001 Philosophical Challenges to the Individual 3  
Political Science 3155 Business & Public Policy 3  
Psychology 2402 Foundations of Industrial & Organizational Psychology 3  

 


 

Rhetoric and Public Advocacy Concentration

The Rhetoric and Public Advocacy Concentration provides students with theory and practice in social influence.  Students learn theories of advocacy in a variety of settings, gain experience in critical analysis of persuasive messages, and develop skills in creating strategic communications.

 

Rhetoric and Public Advocacy Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (18 s.h.)  
Subject Course # Course Title Hours Attribute
STRC 2221 Public Advocacy (Prereq: STRC 1111; STRC 2111 which may be taken prior to or concurrently) 3  
STRC 2296 Rhetoric of Social Movements (Prereq: STRC 2221) 3 WI
STRC 3333 Rhetorical Theory (Prereq: STRC 2221) 3  
STRC 3336 Argumentation (Prereq: STRC 2221) 3  
STRC 3396 Rhetorical Criticism (Prereq: STRC 2221) 3 WI
STRC 4839 Seminar in Rhetoric and Public Advocacy (capstone)
(Prereq: Must complete 12 credits in concentration)
3  
         
Elective Courses in Rhetoric and Public Advocacy Concentrations (6 s.h.)  
Subject Course # Course Title Hours Attribute
Choose two courses from the following:    
STRC 3234 Speech Writing 3  
STRC 3236 Rhetoric and Identity (Prereq: STRC 2221) 3  
STRC 3323 Rhetoric and Political Culture 3  
STRC 2552 Introduction to Public Relations 3  
STRC 2661 Introduction to Organizational Communication 3  
STRC 2662 Leading Groups and Team Building 3  
STRC 2440 Special Topics in Public Relations 3  
STRC 3440 Special Topics in Public Relations 3  
STRC 3801 Intercultural Communication 3  
STRC 4440 Special Topics in Public Relations 3  
     
Special Topics, Independent Study, and Internships    
Subject Course # Course Title Hours Attribute
STRC 3220 Special Topics in Public Communication (Prereq: STRC 3220) 3  
STRC 3282 Independent Study in Public Communication 1-4  
STRC 3382 Independent Study in Public Communication (Prereq: STRC 2221) 1-3  
STRC 3385 Internship in Public Communication (Prereq: see http://smc.temple.edu/strc/internships/) 3  
STRC 4220 Special Topics in Public Communication (Prereq: STRC 2221) 3  
         
Ideas for electives outside the department:    
Subject Course # Course Title Hours Attribute
AOD 2214 Conflict & Communication 3  
English 2012 Literature & Criticism 3  
English 3811 Theories of Language & Literacy 3  
Human Resource Management 3501 Power, Influence, & Negotiation 3  
Philosophy 1062 Morality & the Law 3  
Political Science 2103 U.S. Public Policy Making 3  
Political Science 3151 Public Policy Analysis 3  

 

Public Relations Concentration

Public Relations is about using communication techniques to influence behavior and attitudes. The concentration combines public relations classes with requirements in public speaking, leadership, persuasion, and communication theory, and is satisfied through completion of 36 semester hours in the major.

 

Public Relations Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (18 s.h.)  
         
Subject Course # Course Title Hours Attribute
STRC 2496*+ News Writing & Media Relations 3 WI
STRC 2551** Media Information Gathering & Evaluation 3  
STRC 2552 Introduction to Public Relations 3  
STRC 3543 Fundamentals of Public Relations Writing 3  
STRC 3596 Advanced Public Relations Writing 3 WI
STRC 4859 Public Relations Management & Case Problems (capstone) 3  
         
*Required course for all PR majors. Prerequisite for STRC 2551, 2552, 3543, 3596, and 4859.
**Students in the PR concentration are strongly urged to take 2552 before taking 2551.
+May take STRC 2496 concurrently with either STRC 2551 and 2552 (but not both) with special permission.
         
Required Courses in other Strategic Communication Concentrations: (6 s.h.)  
Subject Course # Course Title Hours Attribute
Select one course from the following:    
STRC 2661 Introduction to Organizational Communication 3  
STRC 2662 Leading Groups and Team Building 3  
STRC 2672 Global Communication & Leadership 3  
STRC 3801 Intercultural Communication 3  
STRC 4774 Communicating Organizational Change (Prereq: STRC 2661) 3  
         
         
Select one course from the following:    
STRC 3336 Argumentation (Prereq: STRC 2221) 3  
STRC 2296 Rhetoric of Social Movements (Prereq: STRC 2221) 3 WI
STRC 3323 Rhetoric and Political Culture 3  
STRC 3333 Rhetorical Theory (Prereq: STRC 2221) 3  
STRC 3396 Rhetorical Criticism (Prereq: STRC 2221) 3 WI
         
Special Topics, Independent Study, and Internships:    
Subject Course # Course Title Hours Attribute
STRC 2440 Special Topics in Public Relations 3  
STRC 3440 Special Topics in Public Relations 3  
STRC 4440 Special Topics in Public Relations 3  
STRC 3483 Directed Readings in Public Relations 3  
STRC 3582 Independent Study in Public Relations 1-3  
STRC 3585 Internship in Public Relations 3  
     
Ideas for electives outside the department:    
Subject Course # Course Title Hours Attribute
Journalism 3101 Journalism & the Law 3  
Marketing 2101 Marketing Management 3  
Political Science 1101 The American Political System 3  
Psychology 1061 Psychology as a Social Science 3 IN

 

 


Requirements for a Minor in Leadership

The Leadership Minor consists of six courses (18 s.h.) to provide students in other programs at Temple University the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels.

The mission of the Leadership Minor is to help students to understand that leadership is a communication and relational process, not a position. Viewed in this way, leadership requires responsible, thoughtful reflection and action from all levels of society, not just those in positions. This approach requires competencies in self-awareness, team skills, ethical decision-making, as well as the ability to generate a vision and lead with, through, and for others to bring about positive change.

 

Minor in Leadership Requirements  
Subject Course # Course Title Hours
STRC 1111 Public Speaking 3
STRC 1112 Communicating Leadership 3
STRC 2661 Introduction to Organizational Communication 3
STRC 2672
 or
4696
Global Communication and Leadership
     or
Diverse Communication and Leadership
3
STRC 2662 Leading Groups and Team Building 3
STRC 4879
 or
4670
Collaborative Advocacy
    or
Special Topics in Organizational Leadership
3
Total credits required for the minor in Leadership: 18

 

 


 

Suggested Semester By Semester Plans

Please note that these are suggested academic plans. Depending on your situation, your academic plan may look different.

 

Bachelor of Arts in Strategic Communication (General Sequence)

Requirements for New Students starting in the 2012-2013 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2000+ One 2000+ STRC Course 3  
STRC 2000+ One 2000+ WI STRC Course 3 WI
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2111 Introduction to Communication Theory 3  
STRC 2000+ One 2000+ STRC Course 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 2000+ One 2000+ STRC Course 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STRC 3000+ One 3000+ WI STRC Course 3 WI
STRC 3000+ One 3000+ STRC Course 3  
Electives   Electives 10  
Semester Total   16  
 
Year 4 - Fall
STRC 3000+ One 3000+ STRC Course 3  
Electives   Electives 13  
Semester Total   16  
 
Year 4 - Spring
STRC 3000+ One 3000+ STRC Course 3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / General Sequence: 124 (minimum)

 

Bachelor of Arts in Strategic Communication (Organizational Leadership)

Requirements for New Students starting in the 2012-2013 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2661 Introduction to Organizational Communication 3  
Electives   Electives 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2111 Introduction to Communication Theory 3  
STRC 2662 Leading Groups and Team Building 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 3663 Research Methods 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
Electives   Electives 10  
Select one of the following WI courses: 3  
STRC 2296 Rhetoric of Social Movements   WI
STRC 2496 News Writing and Media Relations   WI
STRC 3396 Rhetorical Criticism (Prereq: STRC 2221)   WI
Select one of the following courses: 3  
STRC 2552 Introduction to Public Relations    
STRC 2671 Leading Mediated Groups and Organizations    
STRC 2672 Global Communication and Leadership    
STRC 3670 Special Topics in Organizational Leadership    
STRC 3685 Internship in Organizational Leadership    
STRC 3801 Intercultural Communication    
STRC 4670 Special Topics in Organizational Leadership    
STRC 4775 Health Communication    
STRC 4879 Collaborative Advocacy    
Semester Total   16  
 
Year 4 - Fall
STRC 4696 Diverse Communication and Leadership (Prereq: STRC 3663) 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2296 Rhetoric of Social Movements   WI
STRC 2496 News Writing and Media Relations   WI
STRC 2552 Introduction to Public Relations    
STRC 2671 Leading Mediated Groups and Organizations    
STRC 2672 Global Communication and Leadership    
STRC 3396 Rhetorical Criticism (Prereq: STRC 2221)   WI
STRC 3670 Special Topics in Organizational Leadership    
STRC 3685 Internship in Organizational Leadership    
STRC 3801 Intercultural Communication    
STRC 4670 Special Topics in Organizational Leadership    
STRC 4775 Health Communication    
STRC 4879 Collaborative Advocacy    
Semester Total   16  
 
Year 4 - Spring
STRC 4774 Communicating Organizational Change (Prereq: STRC 2661) 3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Organizational Leadership Concentration: 124 (minimum)

 

Bachelor of Arts in Strategic Communication (Rhetoric and Public Advocacy)

Requirements for New Students starting in the 2012-2013 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2111 Introduction to Communication Theory 3  
STRC 2221 Public Advocacy (Prereq: STRC1111;
STRC 2111, which may be taken prior to or concurrently)
3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2296 Rhetoric of Social Movements (Prereq: STRC 2221) 3 WI
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Select one of the following courses: 3  
STRC 2440 Special Topics in Public Relations    
STRC 2552 Introduction to Public Relations    
STRC 2661 Introduction to Organizational Communication    
STRC 2662 Leading Groups and Team Building    
STRC 3234 Speech Writing    
STRC 3236 Rhetoric and Identity (Prereq:  STRC 2221)    
STRC 3323 Rhetoric and Political Culture    
STRC 3440 Special Topics in Public Relations    
STRC 3801 Intercultural Communication    
STRC 4440 Special Topics in Public Relations    
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 3336 Argumentation (Prereq: STRC 2221) 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STRC 3396 Rhetorical Criticism (Prereq: STRC 2221) 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2440 Special Topics in Public Relations    
STRC 2552 Introduction to Public Relations    
STRC 2661 Introduction to Organizational Communication    
STRC 2662 Leading Groups and Team Building    
STRC 3234 Speech Writing    
STRC 3236 Rhetoric and Identity (Prereq: STRC 2221)    
STRC 3323 Rhetoric and Political Culture    
STRC 3440 Special Topics in Public Relations    
STRC 3801 Intercultural Communication    
STRC 4440 Special Topics in Public Relations    
Semester Total   16  
 
Year 4 - Fall
STRC 3333 Rhetorical Theory (Fall Only) 3  
Electives   Electives 13  
Semester Total   16  
 
Year 4 - Spring
STRC 4839 Seminar in Rhetoric and Public Advocacy (capstone)
(Prereq:  Must complete 12 credits in concentration)
3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Rhetoric and Public Advocacy Concentration: 124 (minimum)

 

Bachelor of Arts in Strategic Communication (Public Relations)

Requirements for New Students starting in the 2012-2013 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2496 News Writing & Media Relations 3 WI
STRC 2552 Introduction to Public Relations 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2111 Introduction to Communication Theory 3  
STRC 2551 Media Information Gathering & Evaluation 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 3543 Fundamentals of Public Relations Writing 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STRC 3596 Advanced Public Relations Writing 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2661 Introduction to Organizational Communication    
STRC 2662 Leading Groups and Team Building    
STRC 2672 Global Communication & Leadership    
STRC 3801 Intercultural Communication    
STRC 4774 Communicating Organizational Change (Prereq: STRC 2661)    
Semester Total   16  
 
Year 4 - Fall
STRC 4859 Public Relations Management & Case Problems 3  
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2296 Rhetoric of Social Movements  (Prereq: STRC 2221)   WI
STRC 3336 Argumentation (Prereq: STRC 2221)    
STRC 3323 Rhetoric and Political Culture    
STRC 3333 Rhetorical Theory (Prereq: STRC 2221)    
STRC 3396 Rhetorical Criticism (Prereq: STRC 2221)   WI
Semester Total   16  
 
Year 4 - Spring
Electives   Electives 16  
Semester Total   16  
         
Total Hours for B.A. / Public Relations Concentration: 124 (minimum)

 

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