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  Academic Programs / Communications & Theater

Strategic Communication

Deborah A. Cai, Ph.D., Chair
Weiss Hall 215
215-204-1882

debcai@temple.edu

http://sct.temple.edu/web/strc/

The Department of Strategic Communication educates students in the theory and practice of public communication and leadership, with the primary emphasis on communication and social influence or advocacy.  The department's three concentrations focus on persuasion, communication in organizations, and communication strategies for influencing internal and external audiences.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative average of 2.0 overall and in the major.  Students must meet: 

1. University requirements:

  • New students starting in the 2011-2012 academic year are required to complete the General Education (GenEd) curriculum.
  • All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are listed below and identified with the code "WI" in the Attribute column.

2. School of Communications and Theater requirements
3. Major requirements in the department

Department Requirements

All majors must complete at least 36 credit hours in Strategic Communication, including the department's four core courses (12 hours). Students must earn a "C" or better in the department's four core courses and in all other courses required for the major.

 

Strategic Communication Major Requirements
Department Core Requirements (12 s.h.)
Subject Course # Course Title Hours
STRC 1111 Public Speaking 3
STRC 1112 Communicating Leadership 3
STRC 2111 Introduction to Communication Theory 3
STRC 2112 Strategies & Tactics of Persuasion 3

 

Department Concentrations

The department offers three concentrations: Organizational Leadership, Public Communication, and Public Relations.  In addition to completing the department core, students must select a concentration and complete the concentration core, advanced courses in the concentration, and courses in the other two concentrations.  Students may also be required to complete courses outside the department.

Organizational Leadership Concentration

The concentration in Organizational Leadership provides students with a thorough grounding in organizational and small-group communication.  Students' coursework in these areas will incorporate a special focus on both the theories and skills needed for the creation and maintenance of fruitful leader/follower relationships.

 

Organizational Leadership Concentration (39 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (12 s.h.)  
         
Subject Course # Course Title Hours Attribute
STRC 2661 Introduction to Organizational Communication 3  
STRC 2662 Leading Groups and Team Building 3  
STRC 3663 Research Methods 3  
STRC 4879 Collaborative Advocacy (Capstone) 3  
STRC 2552 Introduction to Public Relations 3  
STRC 3396 Analysis of Public Discourse 3 WI
         
Organizational Leadership Concentration Electives (9 s.h.)  
Subject Course # Course Title Hours Attribute
Select three courses from the following:    
STRC 2671 Leading Mediated Groups & Organizations 3  
STRC 2672 Global Communication & Leadership 3  
STRC 2696 Diverse Communication & Leadership 3 WI
STRC 3685 Internship in Organizational Leadership 3  
STRC 3774 Communicating Organizational Change (Prereq: STRC 2661) 3  
STRC 3775 Organization Networks & Networked Organizations (Prereq: STRC 2661) 3  
STRC 3796 Independent Research in Organizational Leadership 3 WI
STRC 3801 Intercultural Communication 3  
STRC 4670 Special Topics in Organizational Leadership 3  
     
Special Topics and Independent Study    
Subject Course # Course Title Hours Attribute
STRC 3670 Special Topics in Organizational Leadership 3  
STRC 3685 Internship in Organizational Leadership 3  
STRC 3782 Independent Study in Organizational Leadership 3  
STRC 3796 Independent Research in Organizational Leadership 3 WI
STRC 4670 Special Topics in Organizational Leadership 3  
         
Ideas for electives outside the department:    
Subject Course # Course Title Hours Attribute
AOD 1166 Interpersonal Communication through the Life Span 3  
AOD 2214 Conflict & Communication 3  
American Studies 1042 Work in America 3  
History 3811 World Economy since 1945 3  
Human Resource Management 2501 Introduction to Human Resource Management 3  
Management Information Systems 2101 Information Systems in Organizations 3  
Philosophy 1001 Philosophical Challenges to the Individual 3  
Political Science 3155 Business & Public Policy 3  
Psychology 2402 Foundations of Industrial & Organizational Psychology 3  

 

 


 

Public Communication Concentration

The Public Communication concentration provides students with theory and practice in social influence.  Students learn theories of advocacy in a variety of settings, gain experience in critical analysis of persuasive messages, and develop skills in creating strategic communications.

 

Public Communication Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (18 s.h.)  
Subject Course # Course Title Hours Attribute
STRC 2222 Argumentation 3  
STRC 2296 Campaigns & Movements in America 3 WI
STRC 3323 Political Communication 3  
STRC 3333 Rhetorical Theory 3  
STRC 3396 Analysis of Public Discourse 3 WI
STRC 4839 Seminar in Public Communication (capstone) 3  
         
Required Courses in other Strategic Communication Concentrations (6 s.h.)  
Subject Course # Course Title Hours Attribute
Choose two courses from the following:    
STRC 2552 Introduction to Public Relations 3  
STRC 2661 Introduction to Organizational Communication 3  
STRC 2662 Leading Groups and Team Building 3  
STRC 2440 Special Topics in Public Relations 3  
STRC 3440 Special Topics in Public Relations 3  
STRC 4440 Special Topics in Public Relations 3  
     
Special Topics, Independent Study, and Internships    
Subject Course # Course Title Hours Attribute
STRC 3220 Special Topics in Public Communication 3  
STRC 3282 Independent Study in Public Communication 1-4  
STRC 3382 Independent Study in Public Communication 1-3  
STRC 3385 Internship in Public Communication 3  
STRC 4220 Special Topics in Public Communication 3  
         
Ideas for electives outside the department:    
Subject Course # Course Title Hours Attribute
AOD 2214 Conflict & Communication 3  
English 2012 Literature & Criticism 3  
English 3811 Theories of Language & Literacy 3  
Human Resource Management 3501 Power, Influence, & Negotiation 3  
Philosophy 1062 Morality & the Law 3  
Political Science 2103 U.S. Public Policy Making 3  
Political Science 3151 Public Policy Analysis 3  

 

Public Relations Concentration

Public Relations is about using communication techniques to influence behavior and attitudes. The concentration combines public relations classes with requirements in public speaking, leadership, persuasion, and communication theory, and is satisfied through completion of 36 semester hours in the major.

 

Public Relations Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (18 s.h.)  
         
Subject Course # Course Title Hours Attribute
STRC 2496*+ News Writing & Media Relations 3 WI
STRC 2551** Media Information Gathering & Evaluation 3  
STRC 2552 Introduction to Public Relations 3  
STRC 3543 Fundamentals of Public Relations Writing 3  
STRC 3596 Advanced Public Relations Writing 3 WI
STRC 4859 Public Relations Management & Case Problems (capstone) 3  
         
*Required course for all PR majors. Prerequisite for STRC 2551, 2552, 3543, 3596, and 4859.
**Students in the PR concentration are strongly urged to take 2552 before taking 2551.
+May take STRC 2496 concurrently with either STRC 2551 and 2552 (but not both) with special permission.
         
Required Courses in other Strategic Communication Concentrations: (6 s.h.)  
Subject Course # Course Title Hours Attribute
Select one course from the following:    
STRC 2661 Introduction to Organizational Communication 3  
STRC 2662 Leading Groups and Team Building 3  
STRC 2672 Global Communication & Leadership 3  
STRC 3774 Communicating Organizational Change 3  
STRC 3801 Intercultural Communication 3  
         
Select one course from the following:    
STRC 2222 Argumentation 3  
STRC 2296 Campaigns & Movements in America 3 WI
STRC 3323 Political Communication 3  
STRC 3333 Rhetorical Theory 3  
STRC 3396 Analysis of Public Discourse 3 WI
         
Special Topics, Independent Study, and Internships:    
Subject Course # Course Title Hours Attribute
STRC 2440 Special Topics in Public Relations 3  
STRC 3440 Special Topics in Public Relations 3  
STRC 4440 Special Topics in Public Relations 3  
STRC 3483 Directed Readings in Public Relations 3  
STRC 3582 Independent Study in Public Relations 1-3  
STRC 3585 Internship in Public Relations 3  
     
Ideas for electives outside the department:    
Subject Course # Course Title Hours Attribute
Journalism 3101 Journalism & the Law 3  
Marketing 2101 Marketing Management 3  
Political Science 1101 The American Political System 3  
Psychology 1061 Psychology as a Social Science 3 IN

 

 


Requirements for a Minor in Leadership

The Leadership Minor consists of six courses (18 s.h.) to provide students in other programs at Temple University the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels.

The mission of the Leadership Minor is to help students to understand that leadership is a communication and relational process, not a position. Viewed in this way, leadership requires responsible, thoughtful reflection and action from all levels of society, not just those in positions. This approach requires competencies in self-awareness, team skills, ethical decision-making, as well as the ability to generate a vision and lead with, through, and for others to bring about positive change.

 

Minor in Leadership Requirements  
Subject Course # Course Title Hours
STRC 1111 Public Speaking 3
STRC 1112 Communicating Leadership 3
STRC 2661 Introduction to Organizational Communication 3
STRC 2672
 or
2696
Global Communication and Leadership
     or
Diverse Communication and Leadership
3
STRC 2662 Leading Groups and Team Building 3
STRC 4879
 or
4670
Collaborative Advocacy
    or
Special Topics in Organizational Leadership
3
Total credits required for the minor in Leadership: 18

 

 


 

Suggested Semester By Semester Plans

Please note that these are suggested academic plans. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Strategic Communication (Organizational Leadership)

Requirements for New Students starting in the 2011-2012 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2661 Introduction to Organizational Communication 3  
STRC 2552 Introduction to Public Relations 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2111 Introduction to Communication Theory 3  
STRC 2662 Leading Groups and Team Building 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 3663 Research Methods 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STRC 3396 Analysis of Public Discourse (Spring Only) 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2671 Leading Mediated Groups and Organizations    
STRC 2672 Global Communication and Leadership    
STRC 2696 Diverse Communication and Leadership   WI
STRC 3774 Communicating Organizational Change    
STRC 3775 Organization Networks and Networked Organizations    
STRC 4670 Special Topics in Organizational Leadership    
STRC 3796 Independent Research in Organizational Leadership   WI
STRC 3685 Internship in Organizational Leadership    
Semester Total   16  
 
Year 4 - Fall
Electives   Electives 10  
Select two of the following courses: 6  
STRC 2671 Leading Mediated Groups and Organizations    
STRC 2672 Global Communication and Leadership    
STRC 2696 Diverse Communication and Leadership   WI
STRC 3774 Communicating Organizational Change    
STRC 3775 Organization Networks and Networked Organizations    
STRC 4670 Special Topics in Organizational Leadership    
STRC 3796 Independent Research in Organizational Leadership   WI
STRC 3685 Internship in Organizational Leadership    
Semester Total   16  
 
Year 4 - Spring
STRC 4879 Collaborative Advocacy 3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Organizational Leadership Concentration: 124 (minimum)

 

Bachelor of Arts in Strategic Communication (Public Communication)

Requirements for New Students starting in the 2011-2012 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4  
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2296 Campaigns & Movements in America 3 WI
STRC 2222 Argumentation 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2111 Introduction to Communication Theory 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Select one of the following courses: 3  
STRC 2440 Special Topics in Public Relations    
STRC 2552 Introduction to Public Relations    
STRC 2661 Introduction to Organizational Communication    
STRC 2662 Leading Groups and Team Building    
STRC 3440 Special Topics in Public Relations    
STRC 4440 Special Topics in Public Relations    
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 3323 Political Communication (Fall Only) 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STRC 3396 Analysis of Public Discourse (Spring Only) 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2440 Special Topics in Public Relations    
STRC 2552 Introduction to Public Relations    
STRC 2661 Introduction to Organizational Communication    
STRC 2662 Leading Groups and Team Building    
STRC 3440 Special Topics in Public Relations    
STRC 4440 Special Topics in Public Relations    
Semester Total   16  
 
Year 4 - Fall
STRC 3333 Rhetorical Theory (Fall Only) 3  
Electives   Electives 13  
Semester Total   16  
 
Year 4 - Spring
STRC 4839 Seminar in Public Communication (Spring Only) 3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Public Communication Concentration: 124 (minimum)

 

Bachelor of Arts in Strategic Communication (Public Relations)

Requirements for New Students starting in the 2011-2012 Academic Year

 

Year 1 - Fall
Subject Course # Course Title Hours Attribute
STRC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4  
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STRC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STRC 2496 News Writing & Media Relations 3 WI
STRC 2552 Introduction to Public Relations 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STRC 2111 Introduction to Communication Theory 3  
STRC 2551 Media Information Gathering & Evaluation 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STRC 2112 Strategies & Tactics of Persuasion 3  
STRC 3543 Fundamentals of Public Relations Writing 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STRC 3596 Advanced Public Relations Writing 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2661 Introduction to Organizational Communication    
STRC 2662 Leading Groups and Team Building    
STRC 2672 Global Communication & Leadership    
STRC 3774 Communicating Organizational Change    
Semester Total   16  
 
Year 4 - Fall
STRC 4859 Public Relations Management & Case Problems 3  
Electives   Electives 10  
Select one of the following courses: 3  
STRC 2222 Argumentation    
STRC 2296 Campaigns & Movements in America   WI
STRC 3323 Political Communication    
STRC 3333 Rhetorical Theory    
Semester Total   16  
 
Year 4 - Spring
STRC (if needed) 3396 Analysis of Public Discourse (Spring Only) 3 WI
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Public Relations Concentration: 124 (minimum)

 

 

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