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  Academic Programs / Business & Management

Marketing

Richard Lancioni, Department Chair
Office: Alter Hall 516
215-204-8885
richard.lancioni@temple.edu



Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy, an individual must understand how to: develop new products, create effective promotional programs, price the products, and distribute them to customers in a global marketplace. The goals of the marketing curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing.

Students are introduced to quantitative methods and the behavioral sciences to better solve marketing problems. Methods of instruction range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Experiential and active learning are common in the upper division curriculum and projects are often conducted in cooperation with business and government organizations.


Marketing majors have career choices in several fields, including:

  • Advertising and advertising management – including social media relations
  • Customer service
  • Direct Marketing
  • Digital marketing
  • International Marketing
  • Local, state, and federal governments including consumer affairs
  • Logistics and supply chain management
  • Marketing Management
  • Marketing Research and consumer insights
  • Non-profit organizations such as hospitals and universities
  • Public relations
  • Sales and sales management
  • Wholesaling and Retail Management, including buying and allocations

Marketing majors are encouraged to become involved in the American Marketing Association (AMA). This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please see the AMA web site at http://sbm.temple.edu/org/ama.htm or contact Professor Mary Conran at mconran@temple.edu (215-204-8152).

Summary of Requirements

University Requirements

All new students starting in the 2011-2012 academic year and beyond are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.

Major Requirements for new students

Suggested Sequence for new students

Requirements of Marketing Major

 

Subject Course # Course Title Hours Attribute
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Marketing  3553* International Marketing 3  
Marketing 4501** Marketing Strategy 3  
         
Choose three:   9  
Marketing 3501 Integrated Marketing Communications    
Marketing 3502 Information Management for Marketing Strategies    
Marketing 3503 Promotion Management    
Marketing 3504 Sales & Sales Management    
Marketing 3505 Entrepreneurial Marketing    
Marketing 3506 Retailing & Supply Chain Management    
Marketing 3507 Direct Marketing    
Marketing 3508 Digital Marketing    
Marketing 3509 Quantitative Methods in Marketing Management    
Marketing 3515 Principles of Supply Chain Management    
Marketing 3580 Special Topics - Marketing    
Marketing 3581 Marketing Internship/Co-operative Experience    
Marketing 3582 Independent Study    
Subtotal     21  
NOTE: Some courses listed above have minimum grade requirements. Check course descriptions for details.
*Marketing 3553 replaces International Business 3101 (Fundamentals of International Business) in the
upper division foundation. This course is not calculated in the major GPA.
**This major capstone is taken in the final semester and all prerequisites must be met.

 

Suggested Sequence of Marketing Major

Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.

 

Semester I - Fall        
Subject Course # Course Title Hours Attribute
Statistics 1001 Precalculus for Business 3  
Economics 1101 Macroeconomic Principles 3  
HRM 1101 Leadership & Organizational Management 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester II - Spring        
Subject Course # Course Title Hours Attribute
Statistics 1102 Calculus for Business 3  
Economics 1102 Microeconomic Principles 3  
Legal Studies 1101 Legal Environment of Business 3  
IH 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx GenEd Breadth Course 3-4  
Subtotal     15-16  
         
Semester III - Fall        
Subject Course # Course Title Hours Attribute
Statistics 2103 Business Statistics
{waives GenEd GQ requirement}
4  
Accounting 2101 Financial Accounting 3  
MIS 2101 Information Systems in Organizations 3  
IH 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester IV - Spring        
Subject Course # Course Title Hours Attribute
Accounting 2102 Managerial Accounting 3  
Marketing 2101 Marketing Management 3  
BA 2101 Professional Development Strategies 1  
BA 2196 Business Communications 3 WI
RMI 2101 Introduction to Risk Management 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester V - Fall        
Subject Course # Course Title Hours Attribute
Finance 3101 Financial Management 3  
MSOM 3101 Operations Management 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Subtotal     15  
         
Semester VI - Spring        
Subject Course # Course Title Hours Attribute
BA 3102 Business Society & Ethics 3  
BA 3103 Integrative Business Applications 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3515/3580/3581/3582
Select one 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3515/3580/3581/3582
Select one 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     15  
         
Semester VII - Fall        
Subject Course # Course Title Hours Attribute
BA 4101 Global Business Policies 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3515/3580/3581/3582
Select one 3  
Marketing 3553 International Marketing 3  
Free Elective     3  
Subtotal     15  
         
Semester VIII - Spring        
Subject Course # Course Title Hours Attribute
Marketing 4501 Marketing Strategy 3  
Free Elective     3  
Free Elective     3-4  
Free Elective     3  
Free Elective     3  
Subtotal     15-16  
         
Total credits for the B.B.A. in Marketing: 124  

 


 

Minor

Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation.

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