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Academic Programs / Business & Management

Marketing

Richard Lancioni, Department Chair
Office: Alter Hall 516
215-204-8885
richard.lancioni@temple.edu



Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy, an individual must understand how to develop new products, create effective promotional programs, price the products, and distribute them to customers in domestic and foreign markets. The goals of the marketing curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing.

Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations.

Marketing majors have career choices in several fields, including:

  • Advertising and advertising management
  • Sales and sales management
  • International Marketing
  • Marketing Research
  • Marketing Management
  • Logistics and supply chain management
  • Careers in local, state, and federal governments
  • Non-profit organizations such as hospitals and universities
  • Direct marketing
  • Public relations
  • Customer service
  • Wholesaling

Marketing majors are encouraged to become involved in the American Marketing Association (AMA). This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please see the AMA web site at http://sbm.temple.edu/org/ama.htm or contact Professor Mary Conran at mconran@temple.edu (215-204-8152).

Summary of Requirements

University Requirements

All new students starting in the 2010-2011 academic year and beyond are required to complete the university's General Education (GenEd) curriculum.

College Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.

Major Requirements for new students

Suggested Sequence for new students

Requirements of Marketing Major

Department Course # Course Name Hours RCI
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Marketing  3553* International Marketing 3  
Marketing 4501** Marketing Strategy Planning 3  
         
Choose three:   9  
Marketing 3501 Integrated Marketing Communications    
Marketing 3502 Information Management for Marketing Strategies    
Marketing 3503 Promotion Management    
Marketing 3504 Sales & Sales Management    
Marketing 3505 Entrepreneurial Marketing    
Marketing 3506 Retailing & Supply Chain Management    
Marketing 3507 Direct Marketing    
Marketing 3508 Strategic Application of Technology in Marketing    
Marketing 3509 Quantitative Methods in Marketing Management    
Marketing 3580 Special Topics - Marketing    
Marketing 3581 Marketing Internship/Cooperative Experience    
Marketing 3582 Independent Study    
Subtotal     21  
NOTE: Some courses listed above have minimum grade requirements. Check course descriptions for details.
*Marketing 3553 replaces International Business 3101 (Fundamentals of International Business) in the
upper division foundation. This course is not calculated in the major GPA.
**This major capstone is taken in the final semester and all prerequisites must be met.

 

Suggested Sequence of Marketing Major

Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.

Semester I - Fall        
Department Course # Course Name Hours RCI
Statistics 1001 Precalculus for Business 3  
Economics 1101 Macroeconomic Principles 3  
HR MGMT 1101 Organization & Management 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester II - Spring        
Department Course # Course Name Hours RCI
Statistics 1102 Calculus for Business 3  
Economics 1102 Microeconomic Principles 3  
LAW S.B.M. 1101 Legal Environment of Business 3  
IH 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx GenEd Breadth Course 3-4  
Subtotal     15-16  
         
Semester III - Fall        
Department Course # Course Name Hours RCI
Statistics 2103 Business Statistics
{waives GenEd GQ requirement}
4  
Accounting 2101 Financial Accounting 3  
MIS 2101 Information Systems in Organizations 3  
IH 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester IV - Spring        
Department Course # Course Name Hours RCI
Accounting 2102 Managerial Accounting 3  
Marketing 2101 Marketing Management 3  
BUS ADM 2101 Professional Development Strategies 1  
BUS ADM 2196 Business Communications 3 WI
RSK MGT 2101 Introduction to Risk Management 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester V - Fall        
Department Course # Course Name Hours RCI
Finance 3101 Financial Management 3  
MSOM 3101 Operations Management 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Subtotal     15  
         
Semester VI - Spring        
Department Course # Course Name Hours RCI
BUS ADM 3102 Business Society & Ethics 3  
BUS ADM 3103 Integrative Business Applications 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3580/3581/3582
Select one 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3580/3581/3582
Select one 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     15  
         
Semester VII - Fall        
Department Course # Course Name Hours RCI
BUS ADM 4196 Global Business Policies 3 WI
GenEd 08xx or 09xx GenEd Breadth Course 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3580/3581/3582
Select one 3  
Marketing 3553 International Marketing 3  
Free Elective     3  
Subtotal     15  
         
Semester VIII - Spring        
Department Course # Course Name Hours RCI
Marketing 4501 Marketing Strategy Planning 3  
Free Elective     3  
Free Elective     3-4  
Free Elective     3  
Free Elective     3  
Subtotal     15-16  
         
Total credits for the B.B.A. in Marketing: 124  

Minor

Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation.

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