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  Academic Programs / Communications & Theater

Strategic & Organizational Communication

Deborah Cai, Ph.D., Chair
Weiss Hall 215
215-204-1882

debcai@temple.edu

www.temple.edu/sct/stoc/

The Department of Strategic and Organizational Communication (STOC) educates students in the theory and practice of public communication and leadership, with the primary emphasis on communication and social influence or advocacy.  The department’s three concentrations focus on persuasion, communication in organizations, and communication strategies for influencing internal and external audiences.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic and Organizational Communication by recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative average of 2.0 overall and in the major.  Students must meet: 

1. University requirements:

  • New freshman students starting in the 2009-2010 academic year are required to complete the General Education (GenEd) curriculum.
  • New transfer students starting in the 2009-2010 academic year are required to complete the Core curriculum.
  • All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are listed below and identified with the code "WI" in the RCI column.

2. School of Communications and Theater requirements
3. Major requirements in the department

Department Requirements

All majors must complete at least 36 credit hours in Strategic and Organizational Communication, including the department’s four core courses (12 hours). Students must earn a "C" or better in the department's four core courses and a "C-" or better in all other courses required for the major.

STOC Major Requirements    
Department Core Requirements (12 s.h.)  
Department Course # Course Name Hours RCI
STOC 1111 Public Speaking 3  
STOC 1112 Communicating Leadership 3  
STOC 2111 Introduction to Communication Theory 3  
STOC 2112 Strategies & Tactics of Persuasion 3  

 

Department Concentrations

The department offers three concentrations: Organizational Leadership, Public Communication, and Public Relations.  In addition to completing the department core, students must select a concentration and complete the concentration core, advanced courses in the concentration, and courses in the other two concentrations.  Students may also be required to complete courses outside the department.

Organizational Leadership Concentration

The concentration in Organizational Leadership provides students with a thorough grounding in organizational and small-group communication.  Students’ coursework in these areas will incorporate a special focus on both the theories and skills needed for the creation and maintenance of fruitful leader/follower relationships.

Organizational Leadership Concentration (39 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (12 s.h.)  
         
Department Course # Course Name Hours RCI
STOC 2661 Introduction to Organizational Communication 3  
STOC 2662 Leading Groups & Team Building 3  
STOC 3663 Research Methods 3  
STOC 4879 Collaborative Advocacy (Capstone) 3  
         
Required Courses in other STOC Concentrations (6 s.h.)  
Department Course # Course Name Hours RCI
STOC 2552 Introduction to Public Relations 3  
STOC 3396 Analysis of Public Discourse 3 WI
         
Organizational Leadership Concentration Electives (9 s.h.)  
Department Course # Course Name Hours RCI
Select three courses from the following:    
STOC 2671 Leading Mediated Groups & Organizations 3  
STOC 2672 Global Communication & Leadership 3  
STOC 2696 Diverse Communication & Leadership 3 WI
STOC 3685 Internship in Organizational Leadership 3  
STOC 3774 Communicating Organizational Change (Prereq: STOC 2661) 3  
STOC 3775 Organization Networks & Networked Organizations (Prereq: STOC 2661) 3  
STOC 3796 Independent Research in Organizational Leadership 3 WI
STOC 4670 Special Topics in Organizational Leadership 3  
         
Recommended Courses outside the department    
Department Course # Course Name Hours RCI
AOD 1166 Interpersonal Communication through the Life Span 3  
AOD 2214 Conflict & Communication 3  
AMER ST 1042 Work in America 3 AC
History 3811 World Economy since 1945 3  
HR MGMT 2501 Introduction to Human Resource Management 3  
MIS 2101 Information Systems in Organizations 3  
PHILOS 1001 Philosophical Challenges to the Individual 3 IN
POL SCI 3155 Business & Public Policy 3  
PSYCH 2402 Foundations of Industrial & Organizational Psychology 3  
SOC 3596 Sociology of Organizations 3 WI
         
Special Topics and Independent Study    
Department Course # Course Name Hours RCI
STOC 3670 Special Topics in Organizational Leadership 3  
STOC 3685 Internship in Organizational Leadership 3  
STOC 3782 Independent Study in Organizational Leadership 3  
STOC 3796 Independent Research in Organizational Leadership 3 WI
STOC 4670 Special Topics in Organizational Leadership 3  

 


Public Communication Concentration

The Public Communication concentration provides students with theory and practice in social influence.  Students learn theories of advocacy in a variety of settings, gain experience in critical analysis of persuasive messages, and develop skills in creating strategic communications.

Public Communication Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (18 s.h.)  
Department Course # Course Name Hours RCI
STOC 2222 Argumentation 3  
STOC 2296 Campaigns & Movements in America 3 WI, AC, RS
STOC 3323 Political Communication 3  
STOC 3333 Rhetorical Theory 3  
STOC 3396 Analysis of Public Discourse 3 WI
STOC 4839 Seminar in Public Communication (capstone) 3  
         
Required Courses in other STOC Concentrations (6 s.h.)  
Department Course # Course Name Hours RCI
Choose two courses from the following:    
STOC 2552 Introduction to Public Relations 3  
STOC 2661 Introduction to Organizational Communication 3  
STOC 2662 Leading Groups & Team Building 3  
STOC 2440 Special Topics in Public Relations 3  
STOC 3440 Special Topics in Public Relations 3  
STOC 4440 Special Topics in Public Relations 3  
         
Recommended Courses outside the Department    
Department Course # Course Name Hours RCI
AOD 2214 Conflict & Communication 3  
English 2012 Literature & Criticism 3  
English 3811 Theories of Language & Literacy 3  
HR MGMT 3501 Power, Influence, & Negotiation 3  
PHILOS 1062 Morality & the Law 3 IN
POL SCI 2103 U.S. Public Policy Making 3  
POL SCI 3151 Public Policy Analysis 3  
         
Special Topics, Independent Study, and Internships    
Department Course # Course Name Hours RCI
STOC 3220 Special Topics in Public Communication 3  
STOC 3282 Independent Study in Public Communication 1-4  
STOC 3382 Independent Study in Public Communication 1-3  
STOC 3385 Internship in Public Communication 3  
STOC 4220 Special Topics in Public Communication 3  

Public Relations Concentration

Public Relations is about using communication techniques to influence behavior and attitudes. The concentration combines public relations classes with requirements in public speaking, leadership, persuasion, and communication theory, and is satisfied through completion of 36 semester hours in the major.

 

Public Relations Concentration (36 credits)  
Department Core Requirements (12 s.h.)  
Concentration Core Requirements (18 s.h.)  
         
Department Course # Course Name Hours RCI
STOC 2496*+ News Writing & Media Relations 3 WI
STOC 2551 Media Information Gathering & Evaluation 3  
STOC 2552 Introduction to Public Relations 3  
STOC 3543 Fundamentals of Public Relations Writing 3  
STOC 3596 Advanced Public Relations Writing 3 WI
STOC 4859 Public Relations Management & Problems (capstone) 3  
         
*Required course for all PR majors. Prerequisite for STOC 2551, 2552, 3543, 3596, and 4859. May take concurrently
with STOC 2551 and 2552 with special permission.
+Transfer students whose previously accepted credits do not meet this requirement may take concurrently with
STOC 2551 and 2552 with special permission.
         
Required Courses in other STOC Concentrations: (6 s.h.)  
Department Course # Course Name Hours RCI
Select one course from the following:    
STOC 2661 Introduction to Organizational Communication 3  
STOC 2662 Leading Groups & Team Building 3  
STOC 2672 Global Communication & Leadership 3  
STOC 3774 Communicating Organizational Change 3  
         
Select one course from the following:    
STOC 2222 Argumentation 3  
STOC 2296 Campaigns & Movements in America 3 WI, AC, RS
STOC 3323 Political Communication 3  
STOC 3333 Rhetorical Theory 3  
STOC 3396 Analysis of Public Discourse 3 WI
         
Recommended Courses outside the department:    
Department Course # Course Name Hours RCI
JOURN 3101 Journalism & the Law 3  
Marketing 2101 Marketing Management 3  
POL SCI 1101 The American Political System 3 AC
PSYCH 1061 Psychology as a Social Science 3 IN
         
Special Topics, Independent Study, and Internships:    
Department Course # Course Name Hours RCI
STOC 2440 Special Topics in Public Relations 3  
STOC 3440 Special Topics in Public Relations 3  
STOC 4440 Special Topics in Public Relations 3  
STOC 3483 Directed Readings in Public Relations 3  
STOC 3582 Independent Study in Public Relations 3  
STOC 3585 Internship in Public Relations 3  

 


 

Suggested Semester By Semester Plans

Please note that these are suggested academic plans. Depending on your situation, your academic plan may look different.

 

Bachelor of Arts in Strategic & Organizational Communication (Organizational Leadership)

Requirements for New Freshman Students starting in the 2009-2010 Academic Year

Year 1 - Fall
Department Course # Course Name Hours RCI
STOC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM+TH 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STOC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STOC 2661 Introduction to Organizational Communication 3  
STOC 2552 Introduction to Public Relations 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STOC 2111 Introduction to Communication Theory 3  
STOC 2662 Leading Groups & Team Building 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STOC 2112 Strategies & Tactics of Persuasion 3  
STOC 3663 Research Methods 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STOC 3396 Analysis of Public Discourse (Spring Only) 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STOC 2671 Leading Mediated Groups and Organizations    
STOC 2672 Global Communication and Leadership    
STOC 2696 Diverse Communication and Leadership   WI
STOC 3774 Communicating Organizational Change    
STOC 3775 Organization Networks and Networked Organizations    
STOC 4670 Special Topics in Organizational Leadership    
STOC 3796 Independent Research in Organizational Leadership   WI
STOC 3685 Internship in Organizational Leadership    
Semester Total   16  
 
Year 4 - Fall
Electives   Electives 10  
Select two of the following courses: 6  
STOC 2671 Leading Mediated Groups and Organizations    
STOC 2672 Global Communication and Leadership    
STOC 2696 Diverse Communication & Leadership   WI
STOC 3774 Communicating Organizational Change    
STOC 3775 Organization Networks and Networked Organizations    
STOC 4670 Special Topics in Organizational Leadership    
STOC 3796 Independent Research in Organizational Leadership   WI
STOC 3685 Internship in Organizational Leadership    
Semester Total   16  
 
Year 4 - Spring
STOC 4879 Collaborative Advocacy 3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Organizational Leadership Concentration: 124 (minimum)

 

Bachelor of Arts in Strategic & Organizational Communication (Public Communication)

Requirements for New Freshman Students starting in the 2009-2010 Academic Year

Year 1 - Fall
Department Course # Course Name Hours RCI
STOC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4  
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM+TH 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STOC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STOC 2296 Campaigns & Movements in America 3 WI
STOC 2222 Argumentation 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STOC 2111 Introduction to Communication Theory 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Select one of the following courses: 3  
STOC 2440 Special Topics in Public Relations    
STOC 2552 Introduction to Public Relations    
STOC 2661 Introduction to Organizational Communication    
STOC 2662 Leading Groups & Team Building    
STOC 3440 Special Topics in Public Relations    
STOC 4440 Special Topics in Public Relations    
Semester Total   15  
 
Year 3 - Fall
STOC 2112 Strategies & Tactics of Persuasion 3  
STOC 3323 Political Communication (Fall Only) 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STOC 3396 Analysis of Public Discourse (Spring Only) 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STOC 2440 Special Topics in Public Relations    
STOC 2552 Introduction to Public Relations    
STOC 2661 Introduction to Organizational Communication    
STOC 2662 Leading Groups & Team Building    
STOC 3440 Special Topics in Public Relations    
STOC 4440 Special Topics in Public Relations    
Semester Total   16  
 
Year 4 - Fall
STOC 3333 Rhetorical Theory (Fall Only) 3  
Electives   Electives 13  
Semester Total   16  
 
Year 4 - Spring
STOC 4839 Seminar in Public Communication (Spring Only) 3  
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Public Communication Concentration: 124 (minimum)

 

Bachelor of Arts in Strategic & Organizational communication (Public Relations)

Requirements for New Freshman Students starting in the 2009-2010 Academic Year

Year 1 - Fall
Department Course # Course Name Hours RCI
STOC 1112 Communicating Leadership 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4  
GenEd 08xx or 09xx Quantitative Literacy 4 GQ
GenEd 08xx or 09xx Human Behavior 3 GB
COMM+TH 1001 Freshman Seminar 1  
Semester Total   15  
 
Year 1 - Spring
STOC 1111 Public Speaking 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx Arts 3-4 GA
GenEd 08xx or 09xx World Society 3 GG
GenEd 08xx or 09xx U.S. Society 3 GU
Semester Total   15-16  
 
Year 2 - Fall
STOC 2496 News Writing & Media Relations 3 WI
STOC 2552 Introduction to Public Relations 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx Science & Technology I 3 GS
GenEd 08xx or 09xx Race & Diversity 3 GD
Semester Total   15  
 
Year 2 - Spring
STOC 2111 Introduction to Communication Theory 3  
STOC 2551 Media Information Gathering & Evaluation 3  
GenEd 08xx or 09xx Science & Technology II 3 GS
Electives   Electives 6  
Semester Total   15  
 
Year 3 - Fall
STOC 2112 Strategies & Tactics of Persuasion 3  
STOC 3543 Fundamentals of Public Relations Writing 3  
Electives   Electives 10  
Semester Total   16  
 
Year 3 - Spring
STOC 3596 Advanced Public Relations Writing 3 WI
Electives   Electives 10  
Select one of the following courses: 3  
STOC 2661 Introduction to Organizational Communication    
STOC 2662 Leading Groups & Team Building    
STOC 2672 Global Communication & Leadership    
STOC 3774 Communicating Organizational Change    
Semester Total   16  
 
Year 4 - Fall
STOC 4859 Public Relations Management & Problems 3  
Electives   Electives 10  
Select one of the following courses: 3  
STOC 2222 Argumentation    
STOC 2296 Campaigns & Movements in America   WI
STOC 3323 Political Communication    
STOC 3333 Rhetorical Theory    
Semester Total   16  
 
Year 4 - Spring
STOC (if needed) 3396 Analysis of Public Discourse (Spring Only) 3 WI
Electives   Electives 13  
Semester Total   16  
         
Total Hours for B.A. / Public Relations Concentration: 124 (minimum)

 

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