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Academic Programs / Business & Management

Marketing

Richard Lancioni, Department Chair
Office: Speakman Hall 344
215-204-8885
richard.lancioni@temple.edu



Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy, an individual must understand how to develop new products, create effective promotional programs, price the products, and distribute them to customers in domestic and foreign markets. The goals of the marketing curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing.

Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations.

Marketing majors have career choices in several fields, including:

  • Advertising and advertising management
  • Sales and sales management
  • International Marketing
  • Marketing Research
  • Marketing Management
  • Logistics and supply chain management
  • Careers in local, state, and federal governments
  • Non-profit organizations such as hospitals and universities
  • Direct marketing
  • Public relations
  • Customer service
  • Wholesaling

Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please contact Professor Mary Conran at mconran@temple.edu (215-204-8152).

Summary of Requirements

University Requirements

All students are required to complete a set of university requirements: General Education (GenEd) or Core.

New freshmen starting in the 2008-2009 academic year are required to complete the GenEd curriculum.

New transfer students starting in the 2008-2009 academic year are required to complete the Core curriculum.

College Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.

Major Requirements for Freshmen

Major Requirements for Transfers

Requirements of Marketing Major - for freshmen only 

Department Course # Course Name Hours RCI
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Marketing  3553* International Marketing 3  
Marketing 4501** Marketing Strategy Planning 3  
Choose three:     9  
Marketing 3501 Integrated Marketing Communications    
Marketing 3502 Information Management for Marketing Strategies    
Marketing 3503 Promotion Management    
Marketing 3504 Sales & Sales Management    
Marketing 3506 Retailing & Supply Chain Management    
Marketing 3507 Direct Marketing    
Marketing 3508 Strategic Application of Technology in Marketing    
Marketing 3509 Quantitative Methods in Marketing Management    
Marketing 3581 Marketing Internship/Co-Operative Experience    
Marketing 3582 Independent Study    
Subtotal     21  
*This course will waive International Business Administration 3101 in the Fox upper-division foundation.
**This major capstone is taken in the final semester and all prerequisites must be met.

 


 

Requirements of Marketing Major - for transfer students only

Required courses        
Department Course # Course Name Hours RCI
Marketing 3596 Consumer & Buyer Behavior 3 WI 
Marketing 3511* Marketing Research 3  
Marketing  3553 International Marketing 3  
Marketing 4596 Marketing Strategy Planning 3 WI
Marketing Electives - select two of the following: 6  
Marketing 3501 Integrated Marketing Communications
(formerly called Advertising)
   
Marketing 3503 Promotion Management    
Marketing 3504 Sales & Sales Management    
Marketing 3506 Retailing & Supply Chain Management    
Marketing 3507 Direct Marketing    
Marketing 3508 Strategic Application of Technology in Marketing    
Marketing 3509 Quantitative Methods in Marketing Management    
Marketing 3582 Independent Study    
Economics  3500+ Any upper-level Economics courses, excluding Economics 3581.  3  
Business Electives   Select two electives from business departments 2500+ 6  
Subtotal     27  
* Satisfies the technology requirement for the major.

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