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01704/Broadcasting, Telecommunications, & Mass Media (BTMM)

Foundational Courses

1011. Mass Communication Theory (4 s.h.) F S SS.

(Formerly: BTMM 0011.)

A survey of the major frameworks and perspectives that are used to analyze various aspects of communication, focusing on mass media.

Note: For BTMM majors, must be taken during first 45 s.h. in department.

1021. Mass Media and Society (4 s.h.) F S SS.

(Formerly: BTMM 0020.)

The history, organization, economics, and control of mass communications in the United States. Newspapers, books, magazines, comics, radio, television, film, and developing technologies are considered. Current issues facing media organizations are explored.

Note: For BTMM majors, must be taken during first 45 s.h. in department.

1041. Media in Everyday Life (4 s.h.) F S SS.

(Formerly: BTMM 0040.)

Explores popular and scholarly ideas of how the media are used and how they may or may not be influential in the course of normal life. Such matters as the media`s effect on gender conditioning, violence, and aggression as they pertain to children and adults are considered.

Note: For BTMM majors, must be taken during first 45 s.h. in department.

Lower Division Courses

1390. Introductory Topics in Institution Study (2 to 8 s.h.)

(Formerly: BTMM 0039.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

1655. Introduction to Media Management and Organization (3 s.h.) F S SS.

(Formerly: BTMM 0055.)

Overview of management practices in the communications and broadcasting industries. Students explore management structures, responsibilities, and content development for television, radio, cable and online industries. The impact of regulatory, human resource, financial, technology and creative issues on media businesses and management are examined.

Mode: Online or face-to-face.

1701. Introduction to Media Technology (3 s.h.) F S. $.

(Formerly: BTMM 0070.)

An introduction to visual aesthetics and other concepts relevant to the world of digital media. Students are introduced to various types of multimedia applications (Adobe Photoshop, Audition, Avid) and learn how to construct effective Web sites and interactive multimedia messages.

Mode: Lecture and computer lab.

1890. Introductory Topics in Media and Telecommunication Production (1 to 4 s.h.) $.

(Formerly: BTMM 0089.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

Note: Repeatable for credit with different topics

Upper Division Courses

2141. Mass Communication Research (3 s.h.)

(Formerly: BTMM 0114.)

An introductory survey of the methods and techniques of conducting research tailored to mass media issues. Topics include: market research, polling, surveys, depth interviews, content analysis, focus groups, and experiments.

Note: Offered once per year

2190. Beginning Topics in Theory and Methodology (3 s.h.)

(Formerly: BTMM 0119.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

2221. The Broadcasting System (3 s.h.) F S.

(Formerly: BTMM 0123.)

Prerequisite: BTMM 1021 (0020).

Comparative analysis of the American broadcasting system exploring how it affects and is affected by the political and economic environment.

2421. Popular Culture (3 s.h.) F.

(Formerly: BTMM 0142.)

Prerequisite: BTMM 1041 (0040).

Cultural analysis of special media forms that are highly accessible to and enjoyed by a mass audience. Includes the form, content, politics, and consumption of popular movies, TV, and music.

2701. Introduction to Television Production (4 s.h.) F S SS. $.

(Formerly: BTMM 0170.)

Prerequisite: BTMM 1701 (0070).

An introduction to the technologies used to produce fiction, non-fiction, commercial, corporate, educational and public service television content. Weekly labs provide practice in many phases of production.

2721. Introduction to Performance Techniques (4 s.h.) F S. $.

(Formerly: BTMM 0172.)

Prerequisite: BTMM 1701 (0070).

Introduction to on-air broadcast performance styles and specialties with a focus on radio. Vocal instruction/analysis includes in-class exercises and individual and group projects.

2741. Introduction to Cybermedia (3 s.h.) F S SS.

(Formerly: BTMM 0150.)

Prerequisite: BTMM 1701 (0070).

Survey of the personal and business uses of the individualized media including interactive TV, video games, multimedia, and online services. Covers technological, social, and economic implications for users, producers, and distributors of traditional and new media.

Mode: Online course.

2751. Introductory Digital Audio (4 s.h.) F S SS. $.

(Formerly: BTMM 0175.)

Prerequisite: BTMM 1701 (0070).

Introduction to sound design principles and recording techniques for multi-track production in all media production settings. As students examine design theory and technical practices, they learn the functioning and operation of basic digital audio workstations, digital and analog tape recorders, microphones, mixing consoles, signal processors and loudspeakers as well as rudimentary acoustical physics. Considerable time is also spent on critical listening skills and design aesthetics.

Mode: Lecture/audio lab.

2771. Introduction to Radio (4 s.h.) F S SS. $.

(Formerly: BTMM 0171.)

Prerequisite: BTMM 1701 (0070).

Overview of how a radio station works. Participants will study responsibilities of each radio station position, major formats, ratings, promotions, station logs, sales, news, syndication and engineering. Class members will also get hands-on experience in the production studio completing various production tasks and working with digital production technology.

Mode: Lecture and lab.

2890. Beginning Topics in Media and Telecommunication Production (3 s.h.) $.

(Formerly: BTMM 0189.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

Note: Repeatable for up to 6 credits.

3153. Television Criticism (3 s.h.)

(Formerly: BTMM 0253.)

An examination of business, cultural, aesthetic and theoretical aspects of television and their roles in television criticism. Students analyze the work of television critics, and practice criticism itself.

Note: Offered once per year.

3196. Writing Workshop (3 s.h.) F S. Core: WI. $.

(Formerly: BTMM W273.)

An intensive, hands-on course that stresses writing fundamentals while encouraging students to express themselves in many forms of writing from journals, to essays, to scripts and more. Students read their work in class, work in groups, and meet with the instructor for personal critiques.

3224. The Cable Industry (3 s.h.) F S.

(Formerly: BTMM 0224.)

Prerequisite: BTMM 1021 (0020).

Economic and political study of the history, technology, advertising, regulation, programming, capitalization, and franchising of the U.S. cable industry.

3471. Media and Cultural Differences (4 s.h.) S.

(Formerly: BTMM 0250.)

Prerequisite: BTMM 1041 (0040).

Examines how media present different cultures and subcultures and how members of various groups may differentially relate to media. This course increases student sensitivity to different cultures.

3490. Intermediate Topics in Social Processes (1 to 4 s.h.)

(Formerly: BTMM 0249.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

3611. Broadcast Advertising (3 s.h.) F S.

(Formerly: BTMM 0256.)

This course examines principles and practices of advertising in broadcast media, including psychological and creative factors, media research, rate structure, and campaign strategy.

3631. Broadcast and Cable Sales (3 s.h.) S.

(Formerly: BTMM 0257.)

Prerequisite: BTMM 1655 (0055).

Examination and problem-solving in the areas of rate cards and pricing, audience research, station organization, sales, traffic, availabilities, and network and syndicated sales, with emphasis on marketing psychology and situations.

3690. Intermediate Topics in Organization and Management (2 to 8 s.h.)

(Formerly: BTMM 0269.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

Note: Repeatable for up to 8 credits with varying topics.

3701. Intermediate Television Production (4 s.h.) F S. $.

(Formerly: BTMM 0270.)

Prerequisite: BTMM 2701 (0170).

Students produce content designed for broadcast, cable, and emerging audio/visual media. Specific projects vary each semester and in each section and include music video, documentary, sports, and comedy. See section subtitle.

3709. Linear and Non-Linear Editing for the Media (4 s.h.) F S. $.

(Formerly: BTMM 0272.)

Prerequisite: BTMM 2701 (0170).

Theory and techniques of editing audio and video for commercial, corporate, multimedia and educational applications.

Mode: Lecture and lab.

3721. Broadcast Performance (4 s.h.) F S. $.

(Formerly: BTMM 0271.)

Prerequisite: BTMM 2721 (0172).

Advanced on-air performance instruction focusing on in-studio television work. Intensive instruction/analysis includes individual and group performance in various television performance specialties. Focus includes vocal performance/articulation and overall presentation for television.

3751. Intermediate Digital Audio (4 s.h.) F S. $.

(Formerly: BTMM 0275.)

Prerequisite: BTMM 2751 (0175).

An in-depth examination of recording and editing techniques in the digital and analog domains. Coursework involves several music recording, overdubbing, and mixing sessions, in addition to audio for other media such as radio and the web. The theory and technology involved in the digitization of audio are also examined.

3890. Intermediate Topics in Media and Telecommunication Production (2 to 4 s.h.) $.

(Formerly: BTMM 0289.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

4039. Senior Seminar (3 s.h.) F S SS.

(Formerly: BTMM 0395.)

Prerequisite: BTMM major of senior standing.

Professional development seminar designed to prepare students to enter the media workforce. Discussions of media occupations, resume writing, organizing a job search, networking, interviewing, and job preparedness. Guest lectures.

Note: Enrollment limited to 20.

4153. Media Criticism (4 s.h.)

(Formerly: BTMM 0353.)

Prerequisite: BTMM 1011 (0011), 1021 (0020) and 1041 (0040).

An examination of professional and scholarly criticism of television, film, radio and print media.

4182. Independent Study (1 to 4 s.h.) F S SS.

(Formerly: BTMM 0397.)

Available for students who wish to take on the study of a special topic that goes beyond those available through the regular curriculum of the major.

Note: Topic must be proposed to a BTMM faculty member who will supervise the study and approved by that faculty member and the department Chair. Proposal forms are obtained through the BTMM department office. May be taken once or repeatedly for up to 8 s.h.

4226. Public Broadcasting (3 s.h.) F S.

(Formerly: BTMM 0326.)

Prerequisite: BTMM 1021 (0020).

Examination of the role of public broadcasting in the media-saturated landscape. Students evaluate the structure, leadership, and financial model of public broadcasting while investigating key historic and contemporary influences on public television and radio content including politics, philanthropy, viewership changes, business models, and the regulatory environment.

4252. Regulation and Public Policy (4 s.h.) F S.

(Formerly: BTMM 0322.)

Prerequisite: BTMM 1021 (0020) and 2221 (0123).

Legal, technical, political, and social aspects of media regulation. Consideration of the FCC and other agencies as well as problems such as allocation, renewal, fairness, access, monopoly, censorship, copyright, and pressure groups.

4272. Comparative Broadcasting (4 s.h.) F S.

(Formerly: BTMM 0332.)

Prerequisite: BTMM 2221 (0123).

Cross-national study of world broadcasting systems.

4296. History of Broadcasting (4 s.h.) F S. Core: WI.

(Formerly: BTMM W321.)

Prerequisite: BTMM 1021 (0020).

Examination of the origin and development of broadcasting including the evolution of technical, economic, organizational, content, and regulatory issues in their political context.

4390. Advanced Topics in Institution Study (1 to 4 s.h.)

(Formerly: BTMM 0339.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

4445. Media Images and Analysis (4 s.h.) F S.

(Formerly: BTMM 0350.)

Prerequisite: BTMM 1041 (0040) and junior or senior standing.

Sociological analysis of mass media artifacts. Students engage in content analysis projects for subsequent publication.

4446. Psychological Processing of Media (4 s.h.)

(Formerly: BTMM 0346.)

Prerequisite: BTMM 1041 (0040) and junior or senior standing.

Research and theory concerning the contemporary psychological significance of media. Topics include attention, memory, comprehension, emotional response, arousal, picture perception, unconscious processing, and person perception as they relate to traditional (radio, TV, print, film) and emerging (virtual reality, teleconferencing) media.

4453. Economics of Information (4 s.h.) F S.

(Formerly: BTMM 0335.)

Prerequisite: BTMM 1011 (0011), 1021 (0020), 1041 (0040).

This course provides an examination of information from both a Macroeconomic perspective, including supply, demand, availability, valuation, costs, scale, regulation, and commoditization; and a Microeconomic perspecitve, including cost-benefit analysis of communications systems.

4473. Third World Mass Media (4 s.h.) F S.

(Formerly: BTMM 0331.)

Prerequisite: BTMM 1021 (0020).

Study of the ownership, control, and legal contexts of third world media systems. Includes issues of imperialism, global culture, and development.

4496. Global Telecommunications (4 s.h.) F. Core: WI.

(Formerly: BTMM W333.)

Prerequisite: BTMM 1011 (0011), 1021 (0020), 1041 (0040).

Study of the economics, policy, and technology of the emerging global communication system. Specific issues include: transborder data flow, international organizations, and cultural and national sovereignty.

4497. Mass Media and Children (4 s.h.) Core: WI.

(Formerly: BTMM W343.)

Prerequisite: BTMM 1041 (0040).

The history, economics, and structural features of media industries catering to a young audience. The possible effects of television, video games, comics, the Internet, and other media on children and youth are considered, including issues of gender, racial identity, violence, social learning, and consumerism. Contemporary issues regarding mediaís changing role in the lives of children and families are explored.

4551. Media, Science, and Medicine (3 s.h.)

(Formerly: BTMM 0351.)

Prerequisite: BTMM foundations courses or permission of instructor.

Analysis of the role of mass media in developing, shaping, and controlling the dissemination of important scientific and medical information. Consumer problems are also addressed. Selected writing assignments for mass media will utilize new scientific or medical research.

4571. Foreign Studies in BTMM (2 to 6 s.h.) SS.

(Formerly: BTMM 0307.)

This course is a summer seminar in one of SCTís study abroad locations. The course consists of lectures, presentations by guest speakers from local media and government on a variety of topics, and various site visits. For more information and an application, students should visit the SCT website at www.temple.edu/sct.

4572. British Media and Telecommunication (3 to 6 s.h.)

(Formerly: BTMM 0390.)

Students spend a semester studying British Mass Media and Culture while living in a city founded in 43 A.D. For more information and an application, students should visit the SCT website at www.temple.edu/sct/.

Note: Offered only through the Temple London Program.

4596. Broadcast Production Practicum (3 s.h.) F S. Core: WI. $.

(Formerly: BTMM W372.)

Prerequisite: Permission of instructor and BTMM 2701 (0170).

Production of a weekly, half-hour TV news magazine show featuring stories of interest or concern to college students.

4614. Creating a Media Business (4 s.h.) F SS.

(Formerly: BTMM 0364.)

Prerequisite: Junior or senior standing.

An exploration of the principles of starting oneís own media business. Includes a survey of both successful and unsuccessful media organizations as well as an overview of challenges facing the entrepreneur. Student projects include researching and writing a business plan for a media organization including market assessment, operations, and financial projections.

Mode: Online.

4641. Broadcast and Cable Programming (3 s.h.) S.

(Formerly: BTMM 0358.)

Prerequisite: BTMM 3631 (0257).

Principles and practices of selecting and scheduling television content, including program acquisition, schedule placement, and audience building for television, mobile and Internet delivery. Constraints and influences on programming decisions such as audience characteristics, competition, industry codes, and regulation are considered.

4657. Broadcast and Cable Management (4 s.h.)

(Formerly: BTMM 0357.)

Prerequisite: BTMM 3631 (0257).

Management principles and practices in electronic media including organizational structure, financial management principles, management law, content development and personnel administration.

4663. CD Project Management (3 s.h.)

(Formerly: BTMM 0363.)

Prerequisite: Permission of instructor.

An examination of the creative, business, and legal issues involved in the process of a music recording project from the perspective of the Record Producer. Students develop skills related to the understanding of music industry contracts, project budgeting and financing, copyright and publishing. Significant time is also spent considering current industry trends, marketing, leadership skills, and individual development of a unique production style within an historical perspective.

4682. Independent Projects (1 to 4 s.h.) F S SS. $.

(Formerly: BTMM 0398.)

Prerequisite: Completed proposal form signed by faculty project supervisor and department chair.

Available for students who wish to create a special project that goes beyond those available through the regular curriculum of the major. Topic must be proposed to and approved by a BTMM faculty member who will supervise the study. Proposal forms are obtained through the BTMM department office.

Note: Topic must be proposed to a BTMM faculty member who will supervise the study and approved by that faculty member and the department Chair. Proposal forms are obtained through the BTMM department office. May be taken once or repeatedly for up to 8 s.h.

4690. Advanced Topics in Organizational Management (2 to 8 s.h.)

(Formerly: BTMM 0369.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

4696. Communication in Organizations (4 s.h.) S SS. Core: WI.

(Formerly: BTMM W312.)

Prerequisite: BTMM 1655 (0055).

Exploration of the role of communication in organizational and management processes. Students connect historical managerial and organizational theories to contemporary communication challenges in a media business environment. The link between the audience and the managerial team and the influence of communication methods on that relationship are also explored.

Mode: Online.

4701. TV Producing and Directing (4 s.h.) F S. $.

(Formerly: BTMM 0370.)

Prerequisite: BTMM 2701 (0170) and permission of instructor.

An exploration of the many roles of the producer/director through major creative work in a multi-camera studio setting and field production. Principles of budgeting, fundraising and distribution as they relate to independent production are covered. Aesthetic and ethical considerations are also addressed in the context of contemporary approaches to TV production.

4703. Making Corporate and Multi-media Production (4 s.h.) S. $.

(Formerly: BTMM 0373.)

Prerequisite: BTMM 2741 (0150) and 2701 (0170).

Corporate and non-profit multi-media production is a rapidly expanding field. Student teams develop and produce content for profit and non-profit clients using audio, video, web-based, and mixed media.

4728. Comedy Workshop (4 s.h.) F S. $.

(Formerly: BTMM 0378.)

Prerequisite: BTMM 2701 (0170).

Students work with actors, directors, and writers to create an original, half-hour comedy program.

4741. Cybermedia Workshop (4 s.h.) F S SS.

(Formerly: BTMM 0375.)

Prerequisite: BTMM 2741 (0150) and 2701 (0170).

Hands-on development of content using new media forms. Students are involved in the design, scripting, and production of one or more programs.

Mode: Online.

4751. Advanced Digital Audio (4 s.h.) F S. $.

(Formerly: BTMM 0374.)

Prerequisite: BTMM 3751 (0275).

A workshop emphasizing advanced mixing and signal processing techniques including mix automation and preparation of files for export to video, multimedia authoring software and inclusion on the web.

4785. Internship (1 to 4 s.h.) F S SS.

(Formerly: BTMM 0391.)

Prerequisite: BTMM major of junior standing; BTMM 1011 (0011), 1021 (0020), and 1041 (0040) completed; at least a 2.5 BTMM average; and permission of internship director.

Students are assigned as paid or unpaid interns at compatible media organizations. For details see www.temple.edu/btmm/internships.htm.

Note: Enrollment limited.

4787. Television Production Workshop (3 to 8 s.h.) SS. $.

(Formerly: BTMM 0377.)

Students develop and produce weekly long-form programs that are shot in the field. Programming formats vary from entertainment to documentary. The focus is on the production team: students pitch story ideas and the class functions as a management team, making decisions on which programs will be produced over the seven week term.

Note: This course is only offered in the summer.

4887. Radio Practicum (1 to 4 s.h.) F S SS.

(Formerly: BTMM 0371.)

Prerequisite: BTMM 2771 (0171) and permission of WRTI station manager and faculty supervisor.

Students are selected on the basis of professional qualifications and assigned to roles at university affiliated radio station.

Note: Course may be repeated for a total of no more than 4 s.h.

4890. Advanced Topic Media Telecommunication (2 to 8 s.h.) F S. $.

(Formerly: BTMM 0389.)

Specific topic, varies each semester. Please view course subtitle or consult with instructor for details.

Note: Offered with special topics. Not offered all semesters

4939. Honors Colloquium (1 s.h.) F S.

(Formerly: BTMM 0396.)

Open to BTMM honors students only. Can only be taken once a year and can be repeated up to 4 s.h.

4990. Honors Special Topics (4 s.h.) F S.

(Formerly: BTMM H399.)

Prerequisite: Permission of Honors Director or instructor.

Networking and individual career guidance for honors students. Variable topics. For information on this course, contact the BTMM office.


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