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  Academic Programs / Communications & Theater

Broadcasting, Telecommunications and Mass Media

Matthew Lombard, Ph.D., Chair

215-204-5401

lombard@temple.edu

Jack Klotz, Assistant Chair

215-204-5401

jklotz@temple.edu

Department Office:
Annenberg Hall Room 205

Undergraduate Contact:

Bill Mooney, Director of Recruiting
215-204-1884

bmooney@temple.edu
www.temple.edu/btmm

 

The Department of Broadcasting, Telecommunications and Mass Media provides students the knowledge and skills to create, analyze and manage media content and institutions responsibly.


Theory and practice are integrated into all areas of study in the major.  BTMM students learn how to produce, evaluate and manage media content for traditional and emerging media in a variety of genres including information (news and documentary), music, comedy, sports, drama, and commercial and noncommercial persuasion campaigns.  They study institutions that create, distribute and analyze media products (e.g., production studios, television and radio networks and audience measurement companies) and learn how to create and operate successful media businesses.  BTMM students learn to think purposefully and critically about media, and examine media roles in history, culture and society from many perspectives.  And they learn how to act ethically as they interact with the world both in careers in media institutions and as citizens.

The BTMM curriculum is made up of courses in three areas:

1)  Media Production & Performance:  The conceptual and technical tools needed to create media content in a variety of formats and genres.  Students who study in this area develop strong professional skills as well as critical and analytical abilities that enable them to evaluate content for various media.  They are prepared for careers as producer, writer, videographer, and talent in traditional and emerging media.

2)  Media Business & Entrepreneurship:  The practical and ethical ways to start, operate or participate in an enterprise that creates, produces, and/or distributes media content.  Students who take these courses are prepared for careers as media entrepreneur, media production freelancer, and owner/operator of a production company, station or channel.

3)  Media Analysis:  Critical understanding of the roles of media in contemporary life, including media technology as a cultural force; the nature of media institutions, audiences, and texts; and the media as a source of shared social identities.  Students who take these courses are prepared for careers as media consultant, editorial or technical writer, community activist, corporate communication producer and market research analyst.

The flexible degree requirements allow students to emphasize one or more concentrations, including:

-  TV Production

-  Radio Production

-  Media Performance

-  Recording Industry

-  Media Management

-  Media Entrepreneurship

-  Analysis of Social Processes in Media

-  Analysis of Media Institutions

Requirements for the Degree of Bachelor of Arts

Summary Requirements:

 

  • Temple University Core Curriculum requirements, including completion of library orientation, also known as the Temple Information Literacy Tutorial (TILT).
  • School of Communications and Theater requirements.

 

General Requirements:

  • Minimum of 40 credits in BTMM / maximum of 54 credits in BTMM
  • Maximum of 71 credits in the School of Communications and Theater
  • Each course that fulfils a requirement for the major must be passed with a C- or better
  • All prerequisites must be met unless exempted in writing
  • No more than 20 transfer credits may be applied to the BTMM major
  • Minimum GPA of 2.0 in the major
  • No more than 8 credits in Kinesiology and Dance activities courses

Course Requirements:

  • BTMM Foundation Courses: 1011 (Mass Communication Theory), 1021 (Mass Media and Society) and 1041 (Media in Everyday Life) must be completed within in the first 45 credits at Temple University.  Students transferring in 45 or more credits need complete only two of the three BTMM foundation courses; at least one BTMM foundation course must be completed at Temple, unless exempted by the Chair of the department.
  • At least four courses numbered from 3000- 4999, excluding Internship, Practicum, Independent Study and Independent Project
  • At least one of the following: Internship (BTMM 4785) or Practicum ( BTMM 4596, 4787, or 4887)
  • BTMM 4039:  Senior Seminar taken during final 30 credits

Internships and Senior Seminar:

The academic experience for all BTMM majors culminates with an internship or practicum and the Senior Seminar.  Together, these courses provide students the opportunity to explore their potential professional futures.

Internship opportunities exist locally (at virtually every media-oriented organization in the greater Philadelphia region), nationally (in New York City, Los Angeles, Chicago, and other US media markets), and internationally (in London, England, and Tokyo, Japan, through the School of Communications and Theater's International Studies program.)  To qualify for an internship, students must have Junior or Senior standing, a minimum of 2.5 GPA in the major, and passing grades (C-) in the BTMM foundation courses.

There are three practicum options.  In the TV Practicum (BTMM 4596), students produce a weekly live-to-tape TV newsmagazine that airs on local cable TV.  A summer offering, TV Production Workshop (BTMM 4787), also fulfills the requirement for a practicum and involves the production of various content also for broadcast on local cable.  The Radio Practicum (BTMM 4887) involves work at Temple University's Jazz and Classical music radio station, WRTI 90.1 FM, a National Public Radio affiliate.

Suggested Semester-by-Semester Plan

Year 1 Fall        
Department Course # Course Name Hours RCI
English 1002 College Composition 3 CO 
MATH 1011 College Mathematics or other math core  3 QA
SCT  1001 Freshman Seminar 1  
         
Select one Foundation course from:    
BTMM 1011 Mass Communication Theory 4  
BTMM 1021 Mass Media and Society 4  
BTMM 1041 Media in Everyday Life 4  
         
BTMM Core Library Orientation (TILT) 0  
         
Select one Arts Core course from:    
         
PHILOS 1061 Art and Society 3 AR
Theater 1201 Acting for Non-Majors 3 AR
  or others      
Total       14  

Year 1 Spring           
Department Course # Course Name Hours RCI
MATH 1012 Elements of Mathematical Thought 3 QB
  or other math core      
         
Select one Foundation Course from:    
BTMM 1011 Mass Communication Theory 4  
BTMM 1021 Mass Media and Society 4  
BTMM 1041 Media in Everyday Life 4  
         
Select one course from: Consult with Advisor    
BTMM  1655 Intro to Media Management and Organization 3  
BTMM 1701 Intro to Media Technology 3  
BTMM 2141 Mass Communication Research 3  
BTMM 2221 The Broadcasting System 3  
         
Select one American Culture Core course from:    
ANTHRO 1064 American Culture 3 AC
History 1102 U.S. History Since 1877 3 AC
THM 1496 Leisure in American Culture 3 AC/WI 
  or others      
         
IH 1196 Intellectual Heritage I 3 IA 
Total       16  

Year 2 Fall             
Department Course # Course Name Hours RCI
IH  1297 Intellectual Heritage II 3 IB 
         
Select one Sci & Tech Core course from:   SA
Physics 1001 Physics: Motion & Matter 4  
Physics 1005 Light, Art, and Nature 4  
Physics 1003 Acoustics 4  
  or other science core   4  
         
BTMM    Select 2000-3000 level 3-4  
BTMM Foundation Select from 1011, 1021, 1041 4  
         
Select one Individual and Society course from:   IN
ANTHRO 1062 Intro to Anthropology 3  
GUS 1021 Urban Society: Race, Class and Community 3  
Law S.B.M. 1001 Law In Society 3  
PHILOS 1062 Morality and the Law 3  
SOC 1376 The Sociology of Race and Racism 3  
SOC 1166 Money: Who Has It, Who Doesn't, Why It Matters 3  
  or other IN core      
Total       17-18    

Year 2 Spring           
Department Course # Course Name Hours RCI
Select from: SB Science Courses   SB
Sci & Tech      3-4  
         
Select one International Studies or Language course from:   IS
Lang (Placement Test)   3-4  
ANTHRO 1061 Cultures of the World 3 IS
ANTHRO 1065 Origins of Cultural Diversity 3 IS
Dance 2803 Dance in Human Society 3 IS
  or other third world       
         
BTMM  Elective Select 3000-4999 3-4  
BTMM Elective 2000-3999 3-4  
Elective     Open Elective - Pick One 3  
Total       15-19    

Year 3 Fall             
Department Course # Course Name Hours RCI
Select one Writing course from:     WI
BTMM 3196 Writing Workshop 3  
BTMM 4296 History of Broadcasting 4  
BTMM 4496 Global Telecommunications 4  
BTMM 4497 Mass Media and Children 4  
BTMM 4596 Broadcast Production Practicum 3  
         
         
Select one Race course from:      
  Core   Race 3 RS
         
Elective     Open Elective -Pick One 3  
BTMM Elective 2000-3999 BTMM Elective - Pick One 3  
         
Select one International Studies/Lang course from:   IS
Lang     3-4  
  or International Studies   3  
Total       15-17    

Year 3 Spring           
Department Course # Course Name Hours RCI
BTMM  3000-4999 BTMM Elective - Select one 3-4  
Elective     Open Elective - Select one 3  
Elective     Open Elective - Select one 3  
BTMM  3000-4999 BTMM Elective - Select one 3-4  
Elective     Open Elective - Select one 2  
Elective     Open Elective - Select one 3  
Total       17-19    

Year 4 Fall             
Department Course # Course Name Hours RCI
Elective     Open Elective - Select one 3  
BTMM 4785 Internship 2  
BTMM 4039 Senior Seminar 3  
BTMM  Elective BTMM Elective - Select one 3-4  
Elective    Open Elective - Select one 2  
Elective     Open Elective - Select one 3  
Total       16-17    

Year 4 Spring           
Department Course # Course Name Hours RCI
BTMM  Elective BTMM Elective - Select one 3-4  
BTMM 4785 Internship 2  
Elective    Open Elective - Select one 3  
Elective     Open Elective - Select one 3  
Elective     Open Elective - Select one 3-4  
Total       15-17    

*Four year total must equal 126 credit hours.

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