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02302/Tourism and Hospitality Management

Lower Division Courses

X080. Leisure in American Culture (3 s.h.) F S SS. Core: AC and WI.

This course examines complexity and diversity of the United States society through the study of leisure in American culture. Leisure attitudes, customs, and behaviors will be studied as reflectors of the values held in American society. A brief history of American society will be traced from a leisure perspective, and the major concepts of democracy and freedom will be tested through an analysis of the leisure experience in America. Issues within leisure of race, gender, age, disability, and socio-economic class will be used as the basis for demonstrating some of the ideals of American society and some of the contradictions of those ideals.

Upper Division Courses

0100. Career Orientation in Sport, Recreation, Tourism, and Hospitality (3 s.h.) F S.

Nature and scope of the sport, recreation, tourism and hospitality industries, and their economic, social and ecological impact will be introduced. A survey of career opportunities and professional associations will be included.

0101. Introduction to Sport and Recreation (3 s.h.) F S.

The nature, scope and significance of the total field of leisure, as it relates to sport and recreation: history and development, philosophies and theories of leisure and time away from work (or free time). The value of this unobligated free-time to individuals in modern society will be explored.

0102. Introduction to Tourism and Hospitality (3 s.h.) F S.

The nature, scope and significance of the total field of tourism and hospitality; history and development, philosophies and theories, analysis of trends, issues and challenges.

0200. Program and Special Event Planning (3 s.h.) F S.

This course presents a sequential model of the program and event planning process: formulation of philosophy and goals; needs assessment; selection and design of special program and/or one-time event elements; implementation; and evaluation. Different formats including fairs, festivals, sporting events and grand openings with different levels of managerial involvement will be discussed.

Note: A Practicum requirement will be included in the course.

0230. Leisure and Tourism for a Diverse Society (3 s.h.) F S SS.

This course emphasizes leisure, sport, recreation, tourism and hospitality services for a multi-cultural, multi-racial, multi-ethnic society, as well as for persons with disabilities. Implications of personal biases will be a thread throughout the course.

0253. Computer Applications (3 s.h.) F S SS.

This course focuses on the software applications of Microsoft Office, the class deals heavily in Internet marketing and web page design. All students are required to analyze various companies' websites, with the culminating experience of designing their own web page for a fictitious company.

0280. Internship I (Junior Internship) (3 s.h.) F S SS.

Prerequisite: C- or better in all THM 0100 and 0200 level courses.

Students will be assigned to an industry agency to complete 150 hours of professional experience. The agency will be selected through cooperation between the student, the School Internship Coordinator and an agency supervisor.

W312. Research Methodology (3 s.h.) F S. Core: WI.

Prerequisite: Senior standing and approval of the Assistant Dean.

A survey of current research methods including research designs, search strategies, questionnaire development, and statistical analysis will be covered. Students will be expected to use current computer skills in both implementing a research project and publishing a research report.

0321. Management in Tourism and Hospitality (3 s.h.) F SS.

This course provides the knowledge required to combine management and organizational behavior in todayís management settings. It covers basic management principles of planning, organizing, directing, and controlling as applied to the tourism and hospitality and businesses. Contemporary management issues such as organizational theories, decision-making skills, communications, human resource management, motivation/leadership, and the nature of managerial work are addressed. Team learning approach and organizational environment are highly emphasized.

0322. Legal Issues in Tourism and Hospitality (3 s.h.) F.

A comprehensive overview of laws and regulatory agencies governing tourism and hospitality businesses. Special attention will be given to tort law, labor relations laws, Americans With Disabilities Act, risk management, contracts and unions.

0323. Financial Management in Tourism and Hospitality (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

Accounting trends and controls as they relate to the tourism and hospitality industries. Financial decision-making including cash management; ratio analysis; asset management; leverage; short, intermediate and long-term financing will be the course focus.

0324. Marketing and Sales in Tourism and Hospitality (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

An analysis of essential marketing, promotion, and sales principles as currently applied in the tourism and hospitality industries. Guidelines for formulating destination-oriented marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing tourism destination marketing will also be examined. Covers principles of salesmanship, sales techniques, sales strategies and evaluation of sales performance in light of sales plan goals and objectives.

0331. e-Business Models and Strategy (3 s.h.) S.

Prerequisite: THM 0253 or approved substitute.

Explores how industry related companies are utilizing e-commerce. The class analyzes business models and discusses positive and negative outcomes.

0332. Management Information Technology Systems in the Industry (3 s.h.) F.

Prerequisite: THM 0253 or approved substitute.

The transition from an industrial economy to an information economy has profound implications for employees, managers, companies, and the entire industry. This course presents fundamental knowledge and management issues surrounding the development and use of information technology (IT) in tourism, hospitality, sport, and recreation (THSR) organizations and exposes students to industry-specific discussions and software in order to maximize business efficiency and enhance customer service. Students will be introduced on how to be IT professionals in the industry who can manage, develop, and lead organizational information systems with cutting-edge knowledge about technology. This class will lay out foundations for THM 0331 (E-Business Models and Strategy) and THM 0333 (Case Studies in e-Business) as part of a certificate program in e-Business.

Note: This course must be used towards the certificate option in e-Business in Tourism, Hospitality, Sport, and Recreation.

0333. Case Studies in e-Business (3 s.h.) S.

Prerequisite: THM 0253 or approved substitute, THM 0331, THM 0332.

This course is the culminating experience of a series of prior courses in the e-Business certificate sequence offered by the School of Tourism and Hospitality Management. Overall e-commerce concepts and practices will be reviewed. Case studies and special e-Commerce topics involving tourism or hospitality companies will be discussed to facilitate the learning.

Note: This course must be used towards the certificate option in e-Business in Tourism, Hospitality, Sport and Recreation.

0350. Management in Sport and Recreation (3 s.h.) F S.

Provides the knowledge required to formulate and manage effectively the resources in a sport or recreation operation. Human resource administration will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation and performance appraisals are examples of topics.

0352. Legal Issues in Sport and Recreation (3 s.h.) F.

A comprehensive overview of laws and regulatory agencies governing sport and recreation businesses. Special attention will be given to tort law, labor relations laws, Americans with Disabilities Act, risk management, contracts and unions.

0353. Financial Management in Sport and Recreation (3 s.h.) F.

Prerequisite: ECON C050, C051, or C052.

Accounting trends as they relate to the sport and recreation industries will be covered. Financial decision-making including cash management; ratio analysis; asset management; leverage; short, intermediate and long-term financing will be the course focus.

0354. Fund Raising in Sport and Recreation (3 s.h.) F.

Fundraising trends as they relate to the sport and recreation industries will be presented. Basic fundraising theories and principles will be discussed. The course focuses on the fundraising mix: the cause statement, organization and leadership, cultivating the constituency, campaign strategies, and public relations techniques. This course also includes various types of fund raising such as support groups, corporate sponsorship, foundations, endowments, campaigns, and planned giving. Ethics in fund raising will also be presented.

0355. Facility Management in Sport and Recreation (3 s.h.) S.

Prerequisite: Junior standing.

Examines the latest design concepts related to sport and recreation facilities, including commercial and public facilities. Explores design and maintenance as they relate to each other and to programs and administration.

0359. Marketing in Sport and Recreation (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

An analysis of essential marketing, promotion and sales principles as currently applied in the sport and recreation industries. Guidelines for formulating marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing the industry will also be examined. Covers principles of salesmanship, sales techniques, sales strategies and evaluation of sales performance in light of sales plan goals and objectives.

0360. Professional and Collegiate Sports: Current Issues (3 s.h.) S.

The course will cover the current issues related to both professional and collegiate sports. The specific topics will vary from semester to semester in order to address the most pressing issues facing professional and collegiate sports at the time. Issues such as rising costs of stadium and arena construction, increasing corporate involvement, increasing emphasis on younger athletes, increasing concern for security measures, increasing commercialization, increasing pressure for new technology, increasing multiculturalism, and increasing emphasis on benefits-based management will be covered.

0361. Administration of College Athletics (3 s.h.) F.

The course covers the organization and implementation of college athletics. Theory, principles, and problem areas will be addressed. Goals and policies associated with the administration of college athletics will also be covered, along with the approaches to planning, organizing, directing, controlling, budgeting, and evaluating college athletic programs.

0362. Tourism Planning and Development (3 s.h.) S.

An analysis of the socioeconomic planning process involved in developing tourism destinations in global, community, metropolitan, urban and rural settings. Emphasis on policy and product development, regeneration and enhancement of facilities and services to meet the needs of tourists. Includes the adjustment process involved in integrating tourism into a developing economy, and the project management skills inherent in steering a development from inception to fruition. Extensive use is made of concepts from sociology, economics, political science and business disciplines.

0363. Special Interest Tourism (3 s.h.) F.

Discussion of concepts, theories and issues relevant to the development of special interest tourism such as ecotourism, rural tourism, ethnic tourism, adventure tourism, sports tourism, health tourism, farm and ranch tourism, arts tourism, cultural heritage tourism, casino tourism, urban tourism, peace tourism, nature tourism and educational tourism. Examination of the development of tourism based on cultural, historic and natural resources. The role of historic preservation, the arts, and the humanities to the tourism industry will be explored, as well as the unlimited opportunities for future growth.

0364. International Tourism (3 s.h.) F.

Focuses on the international tourism market and tourism destinations. Tourism growth and development as an international economic power will be discussed, along with social, political and environmental considerations.

0365. Meeting, Conference, and Event Management (3 s.h.) S.

The scope and processes of conferences, trade shows and meetings will be discussed. Students will be required to participate in planning and implementing an event, conference or meeting. This will include roles in budgeting, operations, and evaluation of conference services.

0366. Hotel and Lodging Operations Management (3 s.h.) S.

An integration and application of planning, implementation, operation, maintenance of accommodations, including hotels, motels and resorts. The physical aspects, capital investments, layout and design will be included with the operational component.

0367. Entrepreneurship in Sport, Recreation, Tourism, and Hospitality (3 s.h.) F.

Examines the management of private business ventures, including an in-depth examination of commercial enterprises as a profit-making business and a survey of small business components. A completed business proposal will be required.

0368. Food and Beverage Management (3 s.h.) F.

Prerequisite: Students must be at least 21 years of age.

A survey course in basic commercial food service. Forecasting, selection, ordering, receiving, storing, preparation, portioning, costs analysis, menu and customer expectations will be discussed. Beverage manufacturing, quality criteria and sensory standards for distilled spirits and domestic and foreign wines are included.

0369. Sport, Recreation, and Travel for Senior Populations (3 s.h.) S.

Explores aging in sport, recreation, and travel from a personal and professional perspective. An understanding of how biological, social and psychological systems affect aging and participation in the above activities will be gained. Students will understand effective programming principles and will be exposed to innovative programs such as: Senior Games, Masters' Track and Field, Elderhostel and travel programs aimed at seniors. Utilizes lectures, guest speakers, observations, personal reflection assignments and interviews to accomplish objectives. Students will be assigned an investigation assignment in their selected area of sport, recreation or travel.

0370. Senior Seminar (3 s.h.) F S.

Prerequisite: Public Speaking 0065, senior standing and approval of the Assistant Dean.

A forum in which students discuss the industries and their future. Internship clearance and selection must be completed in this course. Professional guest lectures, professional association membership, job/internship searching, resume writing and interviewing are included. Professional shadowing, attendance at professional association meetings or conferences, and volunteer work are examples of fulfilling course requirements.

0380. Internship II (Senior Internship) (12 s.h.) F S SS.

Prerequisite: C- or better in all THM 0300 level courses. Co-Requisite: THM 0381.

After having completed the studentís last semester of classes, and taken in conjunction with THM 0381. The student must complete 600 hours with an industry agency, 100 hours of which are devoted to the Senior Project in THM 0381.

Note: The requirements of this experience are addressed in the Schoolís senior internship manual (which is distributed in THM 0370).

0381. Senior Project (3 s.h.) F S SS.

Prerequisite: C- or better in all THM 0300 level courses. Co-Requisite: THM 0380.

The culminating written project agreed upon by the university and agency supervisors.


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