E-Marketing

Richard Lancioni, Chair
Office: SP 344
(215) 204-8885
Richard.Lancioni@temple.edu
http://www.sbm.temple.edu/~rlancion/

Michael F. Smith, Undergraduate Faculty Advisor
Office: Speakman 356
(215) 204-1682
msmith@sbm.temple.edu
http://www.sbm.temple.edu/~msmith

In light of the exponential growth of eCommerce in the business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business sectors, The Fox School of Business and Management has approved a new major in the BBA program in the area of electronic marketing called eMarketing. The purpose of this major is to provide students with a unique program of study which provides a solid background in the tools and functional areas necessary to succeed in a 21st-century era which places increasing emphasis on integrating technology with business management.

E-Marketing majors have career choices in several fields including:

-Promotion (Internet and web site management, Direct Marketing, Advertising,
Special Promotions)

-Technology integration in Marketing Management

-Sales and Sales Management

-International Marketing

-Marketing Research

-Supply Chain Management

-Retailing Management

-Careers in local, state, and federal governments, and

-Non-profit organizations such as hospitals and universities.

E-Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all E-Marketing majors. For more information, please contact Dr. Michael Smith at michael.smith@temple.edu, (215-204-1682).

SUMMARY OF REQUIREMENTS

Students must attain an overall GPA of 2.3 or higher to become an e-Marketing major, and must maintain a 2.3 GPA overall and in the major to graduate as an e-Marketing major.

(Note: The University is reviewing all school and college, major, and GPA requirements above 2.0.  Please refer to the electronic Bulletin for up-to-date information.)

REQUIREMENTS OF MAJOR