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02302/Tourism and Hospitality Management

Lower Division Courses

X080. Leisure in American Culture (3 s.h.) F S SS. Core: AC and WI.

The purpose of this course is to examine some of the complexity and diversity of the civilization of the United States through the study of sport, recreation, and leisure in American culture. Leisure attitudes, customs, and behaviors will be studied as reflectors of the values held in American society. A brief history of American society will be traced from a leisure perspective, and the major concepts of democracy and freedom will be tested through an analysis of the sport, recreation and leisure experience in America. Issues within sport, recreation and leisure of race, gender, age, disability, and socio-economic class will be used throughout the course as the basis for demonstrating some of the ideals of American society and their contradictions.

Upper Division Courses

0100. Career Orientation in Sport, Recreation, Tourism, and Hospitality (3 s.h.) F S.

Nature and scope of the sport, recreation, tourism and hospitality industries, and their economic, social and ecological impact will be introduced. A survey of career opportunities and professional associations will be included.

0101. Introduction to Sport and Recreation (3 s.h.) F S.

The nature, scope and significance of the total field of leisure, as it relates to sport and recreation: history and development, philosophies and theories of leisure and time away from work (or free time). The value of this unobligated free-time to individuals in modern society will be explored.

0102. Introduction to Tourism and Hospitality (3 s.h.) F S.

The nature, scope and significance of the total field of tourism and hospitality; history and development, philosophies and theories, analysis of trends, issues and challenges.

0200. Program and Special Event Planning (3 s.h.) F S.

A sequential model of the program and event planning process: formulation of philosophy and goals; needs assessment; selection and design of special program and/or one-time event elements; implementation; and evaluation. Different formats, including fairs, festivals, sporting events and grand openings with different levels of managerial involvement will be discussed.

Note: A Practicum requirement will be included in the course.

0230. Leisure and Tourism for a Diverse Society (3 s.h.) F S SS.

Emphasizes leisure, sport, recreation, tourism and hospitality services for a multi-cultural, multi-racial, multi-ethnic society, as well as for persons with disabilities. Implications of personal biases will be an internal course thread.

0253. Computer Applications (3 s.h.) F S SS.

Besides focusing on software applications of Microsoft Office, the class deals heavily in Internet marketing and web page design. All students are required to analyze various companies' websites, with the culminating experience of designing their own web page for a fictitious company.

0280. Internship I (Junior Internship) (3 s.h.) F S SS.

Prerequisite: All THM 0100 and 0200 level course requirements with "C" or higher.

Students will be assigned to an industry agency to complete 150 hours of professional experience. The agency will be selected through cooperation between the student, the School Internship Coordinator and an agency supervisor.

W312. Research Methodology (3 s.h.) F S. Core: WI.

Prerequisite: Senior standing and approval of the Director of Undergraduate Programs.

A survey of current research methods including research designs, search strategies, questionnaire development, and statistical analysis will be covered. Students will be expected to use current computer skills in both implementing a research project and publishing a research report.

0321. Management in Tourism and Hospitality (3 s.h.) F.

Provides the knowledge required to formulate and manage effectively the resources in a tourism or hospitality operation. Human resource administration will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation and performance appraisals are examples of topics.

0322. Legal Issues in Tourism and Hospitality (3 s.h.) F.

A comprehensive overview of laws and regulatory agencies governing tourism and hospitality businesses. Special attention will be given to tort law, labor relations laws, Americans With Disabilities Act, risk management, contracts and unions.

0323. Financial Management in Tourism and Hospitality (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

Accounting trends and controls as they relate to the tourism and hospitality industries. Financial decision-making including cash management; ratio analysis; asset management; leverage; short, intermediate and long-term financing will be the course focus.

0324. Marketing and Sales in Tourism and Hospitality (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

An analysis of essential marketing, promotion, and sales principles as currently applied in the tourism and hospitality industries. Guidelines for formulating destination-oriented marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing tourism destination marketing will also be examined. Covers principles of salesmanship, sales techniques, sales strategies and evaluation of sales performance in light of sales plan goals and objectives.

0331. e-Commerce Business Models and Strategy (3 s.h.) F.

Explores how industry related companies are utilizing e-commerce. The class analyzes business models and discusses positive and negative outcomes.

0332. Management Information Technology Systems in the Industry (3 s.h.) S.

This class will be used to expose students to the various industry specific information systems and software applications currently being utilized in tourism, hospitality, sport and recreation organizations, such as SABRE, reservations systems, air traffic control, etc. This is not a programming class, rather an overview of current technology in the industry and its applications.

Note: This course can be used for the minor in e-Business in Tourism, Hospitality, Sport, and Recreation.

0333. Case Studies in e-Commerce (3 s.h.)

This class will be the culminating experience of using a current business analysis of specific e-companies. The company would participate with the process.

Note: This course can be used for the minor in e-business in Tourism, Hospitality, Sport and Recreation.

0350. Management in Sport and Recreation (3 s.h.) F S.

Provides the knowledge required to formulate and manage effectively the resources in a sport or recreation operation. Human resource administration will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation and performance appraisals are examples of topics.

0352. Legal Issues in Sport and Recreation (3 s.h.) F SS.

A comprehensive overview of laws and regulatory agencies governing sport and recreation businesses. Special attention will be given to tort law, labor relations laws, Americans With Disabilities Act, risk management, contracts and unions.

0353. Finance and Fund Raising in Sport and Recreation (3 s.h.) F.

Prerequisite: ECON C050, C051, or C052.

Accounting trends and fund raising as they relate to the sport and recreation industries will be covered. Financial decision-making including cash management; ratio analysis; asset management; leverage; short, intermediate and long-term financing will be the course focus. Sources of fund raising, revenue and the process will be discussed.

0355. Facility Management in Sport and Recreation (3 s.h.) S.

Prerequisite: Junior standing.

Examines the latest design concepts related to sport and recreation facilities, including commercial and public facilities. Explores design and maintenance as they relate to each other and to programs and administration.

0359. Marketing in Sport and Recreation (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

An analysis of essential marketing, promotion and sales principles as currently applied in the sport and recreation industries. Guidelines for formulating marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing the industry will also be examined. Covers principles of salesmanship, sales techniques, sales strategies and evaluation of sales performance in light of sales plan goals and objectives.

0362. Tourism Planning and Development (3 s.h.) S.

An analysis of the socioeconomic planning process involved in developing tourism destinations in global, community, metropolitan, urban and rural settings. Emphasis on policy and product development, regeneration and enhancement of facilities and services to meet the needs of tourists. Includes the adjustment process involved in integrating tourism into a developing economy, and the project management skills inherent in steering a development from inception to fruition. Extensive use is made of concepts from sociology, economics, political science and business disciplines.

0363. Special Interest Tourism (3 s.h.) F.

Discussion of concepts, theories and issues relevant to the development of special interest tourism such as ecotourism, rural tourism, ethnic tourism, adventure tourism, sports tourism, health tourism, farm and ranch tourism, arts tourism, cultural heritage tourism, casino tourism, urban tourism, peace tourism, nature tourism and educational tourism. Examination of the development of tourism based on cultural, historic and natural resources. The role of historic preservation, the arts, and the humanities to the tourism industry will be explored, as well as the unlimited opportunities for future growth.

0364. International Tourism (3 s.h.) F.

Focuses on the international tourism market and tourism destinations. Tourism growth and development as an international economic power will be discussed, along with social, political and environmental considerations.

0365. Meeting, Conference, and Event Management (3 s.h.) S.

The scope and processes of conferences, trade shows and meetings will be discussed. Students will be required to participate in planning and implementing an event, conference or meeting. This will include roles in budgeting, operations, and evaluation of conference services.

0366. Hotel and Lodging Operations Management (3 s.h.) S.

An integration and application of planning, implementation, operation, maintenance of accommodations, including hotels, motels and resorts. The physical aspects, capital investments, layout and design will be included with the operational component.

0367. Entrepreneurship in Sport, Recreation, Tourism, and Hospitality (3 s.h.) F.

Examines the management of private business ventures, including an in-depth examination of commercial enterprises as a profit-making business and a survey of small business components. A completed business proposal will be required.

0368. Food and Beverage Management (3 s.h.) F.

Prerequisite: Students must be at least 21 years of age.

A survey course in basic commercial food service. Forecasting, selection, ordering, receiving, storing, preparation, portioning, costs analysis, menu and customer expectations will be discussed. Beverage manufacturing, quality criteria and sensory standards for distilled spirits and domestic and foreign wines are included.

0369. Sport, Recreation, and Travel for Senior Populations (3 s.h.) S.

Explores aging in sport, recreation, and travel from a personal and professional perspective. An understanding of how biological, social and psychological systems affect aging and participation in the above activities will be gained. Students will understand effective programming principles and will be exposed to innovative programs such as: Senior Games, Masters' Track and Field, Elderhostel and travel programs aimed at seniors. Utilizes lectures, guest speakers, observations, personal reflection assignments and interviews to accomplish objectives. Students will be assigned an investigation assignment in their selected area of sport, recreation or travel.

0370. Senior Seminar (3 s.h.) F S.

Prerequisite: Senior standing and approval of the Director of Undergraduate Programs.

A forum in which students discuss the industries and their future. Internship clearance and selection must be completed in this course. Professional guest lectures, professional association membership, job/internship searching, resume writing and interviewing are included. Professional shadowing, attendance at professional association meetings or conferences, and volunteer work are examples of fulfilling course requirements.

0380. Internship II (Senior Internship) (12 s.h.) F S SS.

Prerequisite: All University and THM 0100 to 0300 level course requirements with "C" or higher.

Completed the studentís last semester and taken in conjunction with THM 0381. The student must complete 600 hours with an industry agency, 100 hours of which are devoted to the senior project in THM 0381.

Note: The requirements of this experience are addressed in the Schoolís Senior Internship Manual (which is distributed in THM 0370).

0381. Senior Project (3 s.h.) F S SS.

Prerequisite: All THM 0100 to 0300 level courses.

Culminating written project agreed upon by University and agency supervisors.

Note: This course must be registered for in conjunction with THM 0380.

THM 0361. Administration of College Athletics (3 s.h.) F.

The course covers the organization and implementation of college athletics. Theory, principles, and problem areas will be addressed. Goals and policies associated with the administration of college athletics will also be covered, along with the approaches to planning, organizing, directing, controlling, budgeting, and evaluating college athletic programs.

THM 0360. Professional and Collegiate Sports: Current Issues (3 s.h.) S.

The course will cover the current issues related to both professional and collegiate sports. The specific topics will vary from semester to semester in order to address the most pressing issues facing professional and collegiate sports at the time. Issues such as rising costs of stadium and arena construction, increasing corporate involvement, increasing emphasis on younger athletes, increasing concern for security measures, increasing commercialization, increasing pressure for new technology, increasing multiculturalism, and increasing emphasis on benefits-based management will be covered.


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